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Stamp Roll

Fail

The top 5 brands take 100% of clicks, so Stamp Roll is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$26K/yr10K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
71%top-5 click share · 5 brands · 41 sellers

Flapen Score

Stamp Roll against its category

The dotted line is the Toys & Games average. Past it, Stamp Roll is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stamp Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Stamp Roll 10K times last year and spent an estimated $26K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
5.4%
Market size, estimated
$26Ka year
Peak month
October12.7× the quietest month
Top search term
stamp roll5K searches a year

02 · Price

A sale here is worth $51.17.

Listings sell for $51.17 on average, from $5.98 to $101.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.17 that is $0 to $5K a year per listing.

Average price
$51.17inside the $15 to $100 sweet spot
Price range
$5.98–$101.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #23 within Collectible Postage Stamps. It carries 1,145 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
19.6%
Average rank
#23in Collectible Postage Stamps
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,145per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
85 months

Products

Top Stamp Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 231%
  • Brand 314%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Stamp Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 12.7×

Reviews and returns

What reviews say buyers love and hate about Stamp Roll

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
37%of negative reviews mention “Value For Money”
0.2%of orders come back
“Maybe a little pricey”
A buyer, on “Value For Money”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stamp Roll questions

Answered from the same tracked data.