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Stacking Rocks

Fail

Shoppers spend an estimated $34K a year here, so Stacking Rocks is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$34K/yr80K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
67%top-5 click share · 16 brands · 44 sellers

Flapen Score

Stacking Rocks against its category

The dotted line is the Toys & Games average. Past it, Stacking Rocks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stacking Rocks market on Amazon at a glance

Shoppers on Amazon United States searched for Stacking Rocks 80K times last year and spent an estimated $34K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
2.0%
Market size, estimated
$34Ka year
Peak month
December2.3× the quietest month
Top search term
stacking rocks25K searches a year

02 · Price

A sale here is worth $20.78.

Listings sell for $20.78 on average, from $8.18 to $38.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.78 that is $2K to $5K a year per listing.

Average price
$20.78inside the $15 to $100 sweet spot
Price range
$8.18–$38.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #568 within Early Development & Activity Toys. It carries 530 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#568in Early Development & Activity Toys
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
530per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Stacking Rocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

44

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 126%
  • Brand 221%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 64%

Demand

Stacking Rocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Stacking Rocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stacking rocks25K/yr
  • stacking stones22K/yr
  • wooden stacking rocks7K/yr
  • stacking rocks for toddlers 1-36K/yr
  • wooden stacking stones4K/yr
  • stacking stones for toddlers 1-34K/yr
  • rock blocks4K/yr
  • stacking stones for kids4K/yr
  • stacking rocks for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Stacking Rocks

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
2.7%of orders come back
“way too small in size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stacking Rocks questions

Answered from the same tracked data.