Squishmallow Tour Van

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

373K

Growth, 90 days vs prior 90

-34.5%

Conversion, latest week

2.7%

Market size, estimated

$201Ka year

Top search term

bldr squishmallow building sets30K searches a year

Listings sell for $19.84 on average, from $8.97 to $48.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $19.84 that is $30K to $40K a year per listing.

Average price

$19.84inside the $15 to $100 sweet spot

Price range

$8.97–$48.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$30K–$40K

Returns

1.6%of orders · Amazon United States median 2.1%

26% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,007 within Figures. It carries 1,079 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

26%

Prime listings

95%

Out of stock, average day

7.7%

Average rank

#1,007in Figures

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

1,079per listing

Listings tracked

19

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months