squishmallow game
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.52avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$11.31–$53.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great330avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 31K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squishmallow game is a $28K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
squishmallow game market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $36K–$43K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #3,855
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
69
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- WHAT DO YOU MEME?47%
- USAOPOLY37%
- Winning Moves6%
- Top Trumps5%
- Squishmallows3%
- The Fidget Game3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Top squishmallow game search terms
- squishmallow game10K/yr
- squishmallow games7K/yr
- squishmallow monopoly5K/yr
- take 4 squishmallow game2K/yr
- take 41K/yr
- squishmallows game3K/yr
- squishmallow take 4805/yr
- squishmallow monopoly board game860/yr
- squishmallows take 4349/yr
- squishmallow take 4 game411/yr
Top squishmallow game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions
WHAT DO YOU MEME?$11.314.8★941 rev
Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift
USAOPOLY$39.704.8★216 rev
Spot It! Squishmallows | Fun Card Game for Kids and Adults | Featuring Mila The Elephant or Cailey The Pink Crab and More | Licensed Squishmallows Game
USAOPOLY$14.014.8★204 rev
USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More
USAOPOLY$39.494.7★178 rev
Monopoly: Collectors Edition Featuring Cam The Cat Plush Buy Sell Trade Spaces Collectible Classic Monopoly Game Officially-Licensed for 6 Players
Winning Moves$53.174.7★314 rev
Newest
by launch date
Winning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6
Winning Moves$26.2434 rev
Clue Card Game: Original Squishmallows Mystery Party Game for Kids & Families Fun Detective Challenge Solve Who Took Winstons Mac n Cheese Ages 8+ 3-4 Players Fast-Paced Fun
USAOPOLY$11.7911 rev
The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)
The Fidget Game$38.63456 rev
Top Trumps Card Game Squishmallows - Family Learning Games for Kids and Adults for 2+ Players - Kid War Games for Families for 6 Plus Kids
Top Trumps$15.13511 rev
USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More
USAOPOLY$39.49178 rev
Trending
90-day click momentumWinning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6
Winning Moves$26.244.4★
Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)
Squishmallows$23.484.7★
Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift
USAOPOLY$39.704.8★
The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)
The Fidget Game$38.634.7★
Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions
WHAT DO YOU MEME?$11.314.8★
What buyers say about squishmallow game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“Fun and educational”
“his reading has improved dramatically”
“It's very easy to play”
“Great gift for my grandsons”
“The materials are well crafted, durable and the game has pictures on the cards”
“Its a good size”
“Colorful”
“Some value”
“the shape makes it easy for little hands to hold”
What buyers complain about
“I thought it was a little pricey”
“then is bored”
“feels cheaply made”
“The cards are small”
“board didn't last three weeks”
“after three weeks almost all color is off”
“worse quality of any other educational I've ever purchased for the highest price I've ever paid”
Top return reasons
Common questions
- Is squishmallow game profitable to sell on Amazon United States?
- The niche generates $28K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the squishmallow game niche?
- 6 brands and 69 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in squishmallow game?
- Top complaints mined from reviews: Value For Money, Fun/Entertainment Experience, Quality-Overall. The return rate is 1.3%.
- When does demand for squishmallow game peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
- What does it cost to enter the squishmallow game niche?
- Listings span $11.31–$53.17; the average listing price is $28.52 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.