Squishmallow Game
a small market ($28K/yr) — Squishmallow Game doesn't clear our bar today.
Flapen Score
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Is Squishmallow Game profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Squishmallow Game is a $28K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Squishmallow Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.5% over the last 90 days and 3.2% of searches end in a purchase.
$28K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 11 products
Top Squishmallow Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions
- Price
- $11.31
- Rating
- 4.8/5
- Reviews
- 941
- Age
- 3y ago
Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift
- Price
- $39.70
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 3y ago
Spot It! Squishmallows | Fun Card Game for Kids and Adults | Featuring Mila The Elephant or Cailey The Pink Crab and More | Licensed Squishmallows Game
- Price
- $14.01
- Rating
- 4.8/5
- Reviews
- 204
- Age
- 3y ago
USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More
- Price
- $39.49
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 2y ago
Monopoly: Collectors Edition Featuring Cam The Cat Plush Buy Sell Trade Spaces Collectible Classic Monopoly Game Officially-Licensed for 6 Players
- Price
- $53.17
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 2y ago
Trending
90-day click momentum
Winning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6
- Price
- $26.24
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 4mo ago
Squishmallows Winston the Owl Slippers - Plush Lightweight Warm Comfort Soft Aline Slipper House Shoes for kids girl boy - Owl Winston (sizes 4-5 Big Kid)
- Price
- $23.48
- Rating
- 4.7/5
- Reviews
- 692
- Age
- 2y ago
Monopoly: Squishmallows Collectors Edition Board Game Exclusive Cam the Cat Plush Included Buy Sell & Trade Spaces Featuring Iconic Characters Officially Licensed Merch Collectible and Gift
- Price
- $39.70
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 3y ago
The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)
- Price
- $38.63
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 2y ago
Squishmallows Take4 by Relatable Exciting Games Board Games and Card Games for Family Gatherings Great for Kids Games Includes 1 Exclusive Collectible Squishmallows 84 Cards and Instructions
- Price
- $11.31
- Rating
- 4.8/5
- Reviews
- 941
- Age
- 3y ago
Newest
by launch dateWinning Moves Squishmallows Guess Who? Meet All Your Favorite Characters Including CAM Pama Lil Gouda Avery and Samir While Playing Ages 6
- Price
- $26.24
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 4mo ago
Clue Card Game: Original Squishmallows Mystery Party Game for Kids & Families Fun Detective Challenge Solve Who Took Winstons Mac n Cheese Ages 8+ 3-4 Players Fast-Paced Fun
- Price
- $11.79
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago
The Fidget Game SquishyLand in Rainbow Reef - Educational & Phonics Kindergarten Learning Activities for Children in Pre-K to 2nd Grade - Mochi Squishy Toys Set with Board Game (2-6 Players)
- Price
- $38.63
- Rating
- 4.7/5
- Reviews
- 456
- Age
- 2y ago
Top Trumps Card Game Squishmallows - Family Learning Games for Kids and Adults for 2+ Players - Kid War Games for Families for 6 Plus Kids
- Price
- $15.13
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 2y ago
USAOPOLY CLUE: Squishmallows Board Game| Official Squishmallows Merchandise | Collectible Clue Game Featuring Cam Emily Leonard Lola and More
- Price
- $39.49
- Rating
- 4.7/5
- Reviews
- 178
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
69
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- WHAT DO YOU MEME?47%
- USAOPOLY37%
- Winning Moves6%
- Top Trumps5%
- Squishmallows3%
- The Fidget Game3%
- Open — no brand owns it (0%)
Squishmallow Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Top Squishmallow Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squishmallow game10K/yr
- squishmallow games7K/yr
- squishmallow monopoly5K/yr
- take 4 squishmallow game2K/yr
- take 41K/yr
- squishmallows game3K/yr
- squishmallow take 4805/yr
- squishmallow monopoly board game860/yr
- squishmallows take 4349/yr
- squishmallow take 4 game411/yr
What reviews say buyers love and hate about Squishmallow Game
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Fun game”
“Fun and educational”
“his reading has improved dramatically”
“It's very easy to play”
“Great gift for my grandsons”
What buyers complain about
70% of reviews“I thought it was a little pricey”
“then is bored”
“feels cheaply made”
“The cards are small”
“board didn't last three weeks”
Squishmallow Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squishmallow Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
