Squirtle Squad
brand-locked demand (top 5 brands take 98% of clicks) — Squirtle Squad doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Squirtle Squad profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Squirtle Squad is a $207K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Squirtle Squad: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.1% over the last 90 days and 2.1% of searches end in a purchase.
$207K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 36 products
Top Squirtle Squad products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blastoise ex 009/165 - Pokemon 151 - Double Rare - Evolution 3 Card Lot
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 3y ago
Pokemon Blastoise Plush - 12-Inch Soft Plush with Authentic Details
- Price
- $25.64
- Rating
- 4.8/5
- Reviews
- 3,703
- Age
- 6y ago
Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card
- Price
- $6.81
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 1y ago
Blastoise 017/078 - Pokemon Go - Foil - Evolution Card Lot - Wartortle Squirtle
- Price
- $9.75
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 4y ago
Pokmon MS-16 Blastes
- Price
- $8.45
- Rating
- 4.6/5
- Reviews
- 234
- Age
- 3y ago
Trending
90-day click momentum
Pokemon Center: Sitting Cuties: Blastoise Plush # 9 - Generation 1-6 in
- Price
- $31.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Pokmon Moncolle Mega Blanches
- Price
- $14.28
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago
One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)
- Price
- $26.93
- Rating
- 3.4/5
- Reviews
- 1,764
- Age
- 4y ago
Venusaur ex 003/165 - Pokemon 151 - Double Rare - Evolution 3 Card Set - Charmander Charmeleon
- Price
- $6.97
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 3y ago
5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
- Price
- $9.96
- Rating
- 4.2/5
- Reviews
- 1,138
- Age
- 1y ago
Newest
by launch date
Pokmon Plush 30cm Blastoise - Plush Toy for Kids 2+ - Official Pokemon Plush Toy
- Price
- $49.44
- Rating
- 4.9/5
- Reviews
- 127
- Age
- 1y ago
5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
- Price
- $9.96
- Rating
- 4.2/5
- Reviews
- 1,138
- Age
- 1y ago
Pokemon Squirtle Evolutions Wartortle Blastoise Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch
- Price
- $35.29
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago
Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card
- Price
- $6.81
- Rating
- 4.7/5
- Reviews
- 143
- Age
- 1y ago
Pokmon Moncolle Mega Blanches
- Price
- $14.28
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
223
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
1%
- Pokémon65%
- Jazwares19%
- タカラトミー(TAKARA TOMY)11%
- Mega Brands1%
- Northwest1%
- Ultra Pro1%
- Open — no brand owns it (2 brands, 1%)
Squirtle Squad demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.5×
Top Squirtle Squad search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blastoise108K/yr
- blastoise pokemon card53K/yr
- squirtle pokemon card29K/yr
- blastoise plush29K/yr
- pokemon blastoise15K/yr
- wartortle plush11K/yr
- blastoise card10K/yr
- blastoise ex9K/yr
- squirtle card7K/yr
- mega blastoise7K/yr
What reviews say buyers love and hate about Squirtle Squad
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“it is great for collecting”
“Great deal”
“Good variety”
“As advertised”
“This item was a gift”
What buyers complain about
90% of reviews“This was not price wise a good deal”
“Low quality”
“Misleading”
“small”
“Low graded”
Squirtle Squad return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squirtle Squad questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
