squirtle squad
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$33.05avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good898.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay$207K$207K/yr · 292K searches
Price range
Okay$3.28–$242.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, squirtle squad is a $207K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
squirtle squad market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $198K–$264K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,808
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 42%
- Out of stock
- 5.4%
- Avg brand age
- 42 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
223
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
1%
- Pokémon65%
- Jazwares19%
- タカラトミー(TAKARA TOMY)11%
- Mega Brands1%
- Northwest1%
- Ultra Pro1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top squirtle squad search terms
- blastoise108K/yr
- blastoise pokemon card53K/yr
- squirtle pokemon card29K/yr
- blastoise plush29K/yr
- pokemon blastoise15K/yr
- wartortle plush11K/yr
- blastoise card10K/yr
- blastoise ex9K/yr
- squirtle card7K/yr
- mega blastoise7K/yr
Top squirtle squad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blastoise ex 009/165 - Pokemon 151 - Double Rare - Evolution 3 Card Lot
Pokémon$8.484.7★180 rev
Pokemon Blastoise Plush - 12-Inch Soft Plush with Authentic Details
Jazwares$25.644.8★3,703 rev
Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card
Pokémon$6.814.7★143 rev
Blastoise 017/078 - Pokemon Go - Foil - Evolution Card Lot - Wartortle Squirtle
Pokémon$9.754.6★296 rev
Pokmon MS-16 Blastes
タカラトミー(TAKARA TOMY)$8.454.6★234 rev
Newest
by launch date
Pokmon Plush 30cm Blastoise - Plush Toy for Kids 2+ - Official Pokemon Plush Toy
Pokémon$49.44127 rev
5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
Pokémon$9.961,138 rev
Pokemon Squirtle Evolutions Wartortle Blastoise Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch
Northwest$35.2927 rev
Pokemon - Blastoise ex 030/142 - Stellar Crown Double Rare Card
Pokémon$6.81143 rev
Pokmon Moncolle Mega Blanches
タカラトミー(TAKARA TOMY)$14.2838 rev
Trending
90-day click momentum
Pokemon Center: Sitting Cuties: Blastoise Plush # 9 - Generation 1-6 in
Pokémon$31.005.0★
Pokmon Moncolle Mega Blanches
タカラトミー(TAKARA TOMY)$14.284.3★
One Random PSA Graded and Authenticated Encased Pokemon Card (Perfect for Display)
Pokémon$26.933.4★
Venusaur ex 003/165 - Pokemon 151 - Double Rare - Evolution 3 Card Set - Charmander Charmeleon
Pokémon$6.974.7★
5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
Pokémon$9.964.2★
What buyers say about squirtle squad
What buyers praise and complain about, mined from review topics.What buyers love
“it is great for collecting”
“Great deal”
“Good variety”
“As advertised”
“This item was a gift”
“was fun to open”
“He was able to assemble it with ease”
“Great for a young kid”
“Pretty colors and perfect size”
“This is it Brand New with the Box”
What buyers complain about
“This was not price wise a good deal”
“Low quality”
“Misleading”
“small”
“Low graded”
“Not work that 27 dollars”
“Have not got order say likely delivered scam”
“It's iffy at best”
“off balance and really small”
“Very soft kind of expensive for the size of the plush”
Top return reasons
Common questions
- Is squirtle squad profitable to sell on Amazon United States?
- The niche generates $207K/yr across 36 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the squirtle squad niche?
- 8 brands and 223 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in squirtle squad?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for squirtle squad peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the squirtle squad niche?
- Listings span $3.28–$242.89; the average listing price is $33.05 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.