Squid Game Doll

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-13.2%

Conversion, latest week

0.8%

Market size, estimated

$19Ka year

Peak month

August3.7× the quietest month

Top search term

squid game doll22K searches a year

Listings sell for $56.60 on average, from $9.40 to $152.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $56.60 that is $0 to $6K a year per listing.

Average price

$56.60inside the $15 to $100 sweet spot

Price range

$9.40–$152.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #4,273 within Dolls. It carries 88 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

70%

Out of stock, average day

21.7%

Average rank

#4,273in Dolls

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

88per listing

Listings tracked

10

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months