Squid Game Action Figure
weak search conversion (0.8%) — Squid Game Action Figure doesn't clear our bar today.
Flapen Score
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Is Squid Game Action Figure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Squid Game Action Figure is a $63K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 38/100.
Squid Game Action Figure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.3% over the last 90 days and 0.8% of searches end in a purchase.
$63K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Squid Game Action Figure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TAMASHII NATIONS - Squid Game - Front Man Bandai Spirits S.H.Figuarts Action Figure
- Price
- $89.40
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 3y ago
Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Funko Pop TV: Squid Game - Player 456: Seong Gi-hun 456 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Drama Fans - Model Figure for Collectors and Display
- Price
- $16.74
- Rating
- 4.8/5
- Reviews
- 426
- Age
- 1y ago
Hot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Funko POP! TV: Squid Game - SAE-byeok 067
- Price
- $12.62
- Rating
- 4.8/5
- Reviews
- 1,187
- Age
- 4y ago
Trending
90-day click momentumSquid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Hot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
POP MART MEGA Space Molly 400% + Action Figure Squid Game Set 11.69in/29.7cm + 8.28in/21cm Figurine Toys for Mordern Home Dcor Collectible Art Toy
- Price
- $350.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
TAMASHII NATIONS - Squid Game - Masked Manager Bandai Spirits Figuarts mini Action Figure
- Price
- $35.42
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3y ago
TAMASHII NATIONS - Squid Game - Masked Soldier Bandai Spirits Figuarts mini Action Figure
- Price
- $36.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Newest
by launch dateHot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
POP MART MEGA Space Molly 400% + Action Figure Squid Game Set 11.69in/29.7cm + 8.28in/21cm Figurine Toys for Mordern Home Dcor Collectible Art Toy
- Price
- $350.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago
Funko Squid Game Front Man with Mask + ToyBop Protector: Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $36.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
MEGA Squid Game Action Figure Building Toy The Staircase with 1707 Pieces Motion and Poseable Figure for Collectors
- Price
- $87.83
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
216
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
10%
- Funko47%
- TAMASHII NATIONS18%
- Monogram10%
- Hot Toys7%
- Spin Master Games4%
- POP3%
- Open — no brand owns it (7 brands, 10%)
Squid Game Action Figure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 8.3×
Top Squid Game Action Figure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squid game action figure24K/yr
- squid game funko pop43K/yr
- squid game figures10K/yr
- squid game action figures12K/yr
- funko pop squid game13K/yr
- squid game funko10K/yr
- squid game guard action figure4K/yr
- squid game dvd4K/yr
- squid games action figures4K/yr
- squid game guard toy3K/yr
What reviews say buyers love and hate about Squid Game Action Figure
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Great addition to my collection”
“Just as described”
“A gift”
“Surprisingly amazing posable cool detailed from top too bottom”
“Fun blind bag”
What buyers complain about
88% of reviews“Ages 12 11 7 and 5 and it really dont work well”
“Loose legs”
“Its not easy nein”
“Warping plastic”
“Not easy to assemble”
Squid Game Action Figure return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squid Game Action Figure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
