Squid Game Action Figure
FailBuyers convert on only 0.8% of searches, so Squid Game Action Figure is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $63K/yr155K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 47%top-5 click share · 13 brands · 216 sellers
Flapen Score
Squid Game Action Figure against its category
The dotted line is the Toys & Games average. Past it, Squid Game Action Figure is stronger. Inside it, weaker.
Market
The Squid Game Action Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Squid Game Action Figure 155K times last year and spent an estimated $63K. The top 5 brands take 87% of clicks. Demand peaks in Jul–Aug. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $63Ka year
- Peak month
- July8.3× the quietest month
- Top search term
- squid game action figure24K searches a year
02 · Price
A sale here is worth $52.59.
Listings sell for $52.59 on average, from $8.86 to $350.53. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $52.59 that is $0 to $5K a year per listing.
- Average price
- $52.59inside the $15 to $100 sweet spot
- Price range
- $8.86–$350.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #7,963 within Statues, Bobbleheads & Busts. It carries 365 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 79%
- Out of stock, average day
- 7.5%
- Average rank
- #7,963in Statues, Bobbleheads & Busts
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 365per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Squid Game Action Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TAMASHII NATIONS - Squid Game - Front Man Bandai Spirits S.H.Figuarts Action Figure
- Price
- $89.40
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 3y ago

Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago

Funko Pop TV: Squid Game - Player 456: Seong Gi-hun 456 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Drama Fans - Model Figure for Collectors and Display
- Price
- $16.74
- Rating
- 4.8/5
- Reviews
- 426
- Age
- 1y ago

Hot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Funko POP! TV: Squid Game - SAE-byeok 067
- Price
- $12.62
- Rating
- 4.8/5
- Reviews
- 1,187
- Age
- 4y ago
Trending
estimated 90-day click momentum
Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago

Hot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

POP MART MEGA Space Molly 400% + Action Figure Squid Game Set 11.69in/29.7cm + 8.28in/21cm Figurine Toys for Mordern Home Dcor Collectible Art Toy
- Price
- $350.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

TAMASHII NATIONS - Squid Game - Masked Manager Bandai Spirits Figuarts mini Action Figure
- Price
- $35.42
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 3y ago

TAMASHII NATIONS - Squid Game - Masked Soldier Bandai Spirits Figuarts mini Action Figure
- Price
- $36.21
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3y ago
Newest
by launch date
Hot Toys Squid Game Season 2 Seong Gi-hun 1/6 Scale 12 Collectible Figure
- Price
- $282.71
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

POP MART MEGA Space Molly 400% + Action Figure Squid Game Set 11.69in/29.7cm + 8.28in/21cm Figurine Toys for Mordern Home Dcor Collectible Art Toy
- Price
- $350.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 10mo ago

Funko Squid Game Front Man with Mask + ToyBop Protector: Pop! TV Vinyl Figure (Bundled with Pro-Deluxe Pop Protector Collector Case Box Gift Set)
- Price
- $36.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

MEGA Squid Game Action Figure Building Toy The Staircase with 1707 Pieces Motion and Poseable Figure for Collectors
- Price
- $87.83
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
216
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 91%
Open market
10%
- Funko47%
- TAMASHII NATIONS18%
- Monogram10%
- Hot Toys7%
- Spin Master Games4%
- POP3%
- Open — no brand owns it (7 brands, 10%)
Demand
Squid Game Action Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 8.3×
Search terms
Top Squid Game Action Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squid game action figure24K/yr
- squid game funko pop43K/yr
- squid game figures10K/yr
- squid game action figures12K/yr
- funko pop squid game13K/yr
- squid game funko10K/yr
- squid game guard action figure4K/yr
- squid game dvd4K/yr
- squid games action figures4K/yr
- squid game guard toy3K/yr
Reviews and returns
What reviews say buyers love and hate about Squid Game Action Figure
We read the reviews and the return reasons for every product selling here.
“Ages 12 11 7 and 5 and it really dont work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squid Game Action Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








