Spy X Family Figure
FailBuyers convert on only 1.1% of searches, so Spy X Family Figure is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $129K/yr385K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 46%top-5 click share · 16 brands · 198 sellers
Flapen Score
Spy X Family Figure against its category
The dotted line is the Toys & Games average. Past it, Spy X Family Figure is stronger. Inside it, weaker.
Market
The Spy X Family Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Spy X Family Figure 385K times last year and spent an estimated $129K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $129Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- spy x family figure79K searches a year
02 · Price
A sale here is worth $30.19.
Listings sell for $30.19 on average, from $9.42 to $152.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.19 that is $3K to $8K a year per listing.
- Average price
- $30.19inside the $15 to $100 sweet spot
- Price range
- $9.42–$152.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #16,598 within Statues, Bobbleheads & Busts. It carries 273 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 97%
- Out of stock, average day
- 8.1%
- Average rank
- #16,598in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 273per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Spy X Family Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure
- Price
- $13.74
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $19.84
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 7mo ago

Funko Pop! Premium: SPY x Family - Anya Forger Sleeping on Bond - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 8mo ago

Funko Pop! Animation: SPY X Family - Anya Forger - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $10.49
- Rating
- 4.9/5
- Reviews
- 527
- Age
- 1y ago

Funko POP! Plus: Spy x Family - Anya Forger (PP Outfit)
- Price
- $11.41
- Rating
- 4.9/5
- Reviews
- 280
- Age
- 1y ago
Trending
estimated 90-day click momentum
Banpresto - Spy x Family - Yor Forger Bandai Spirits DXF Figure
- Price
- $51.88
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 2y ago

POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $19.84
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 7mo ago

Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure
- Price
- $13.74
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago

SEGA - SPY x Family - PM Perching Statue - Yor Forger
- Price
- $24.20
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 4y ago

TAMASHII NATIONS - Spy x Family - Anya Forger Bandai Spirits S.H.Figuarts Action Figure
- Price
- $36.12
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 4y ago
Newest
by launch date
POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $19.84
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 7mo ago

Funko Pop! Premium: SPY x Family - Anya Forger Sleeping on Bond - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans
- Price
- $20.47
- Rating
- 4.8/5
- Reviews
- 154
- Age
- 8mo ago

Bicycle Spy Family Collectible Standard 52 Deck of Cards Poker Size Anime Cartoon Gifts Family & Kids Card Game Night
- Price
- $10.91
- Rating
- 4.9/5
- Reviews
- 730
- Age
- 10mo ago

POP MART SPY x Family Anyas Daily Life DLC Series Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- $19.92
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 10mo ago

Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure
- Price
- $13.74
- Rating
- 4.7/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
198
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 86%
Open market
14%
- Funko47%
- POP MART12%
- SEGA11%
- TAMASHII NATIONS8%
- Total Anime6%
- Bioworld2%
- Open — no brand owns it (10 brands, 14%)
Demand
Spy X Family Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Spy X Family Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spy x family figure79K/yr
- spy x family merch80K/yr
- anya forger40K/yr
- spy family merch46K/yr
- spy family figure22K/yr
- anya figure21K/yr
- spy x family funko pop21K/yr
- spy x family figures9K/yr
- anya forger figure9K/yr
- spy family funko pop12K/yr
Reviews and returns
What reviews say buyers love and hate about Spy X Family Figure
We read the reviews and the return reasons for every product selling here.
“This Funko Pop figure is bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spy X Family Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








