Is spy x family figure profitable to sell on Amazon United States?

The niche generates $129K/yr across 33 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (45/100).

How competitive is the spy x family figure niche?

16 brands and 198 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in spy x family figure?

Top complaints mined from reviews: Size-Overall, Durability. The return rate is 1.3%.

When does demand for spy x family figure peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the spy x family figure niche?

Listings span $9.42–$152.23; the average listing price is $30.19 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.

spy x family figure

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$30.19

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great272.67

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good$9.42–$152.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$129K

$129K/yr · 385K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, spy x family figure is a $129K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

spy x family figure market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $181K–$242K; units × avg price
Conversion rate: 1.1%
Avg BSR: #16,598
Page quality: 0%
Prime: 97%
Sponsored: 48%
Out of stock: 8.1%
Avg brand age: 28 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

198

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

14%

Funko47%
POP MART12%
SEGA11%
TAMASHII NATIONS8%
Total Anime6%
Bioworld2%
Open — no brand owns it (10 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top spy x family figure search terms

spy x family figure79K/yr +3.0%0.5% conv.
spy x family merch80K/yr -9.2%0.8% conv.
anya forger40K/yr -5.7%0.6% conv.
spy family merch46K/yr -13.6%1.3% conv.
spy family figure22K/yr +7.1%0.8% conv.
anya figure21K/yr -6.9%0.4% conv.
spy x family funko pop21K/yr -25.4%2.6% conv.
spy x family figures9K/yr +26.4%0.9% conv.
anya forger figure9K/yr +1.8%1.0% conv.
spy family funko pop12K/yr -44.7%6.2% conv.

All search terms

Top spy x family figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure

Funko$13.744.7★141 rev

POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box

POP MART$19.844.9★27 rev

Funko Pop! Premium: SPY x Family - Anya Forger Sleeping on Bond - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans

Funko$20.474.8★154 rev

Funko Pop! Animation: SPY X Family - Anya Forger - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors

Funko$10.494.9★527 rev

Funko POP! Plus: Spy x Family - Anya Forger (PP Outfit)

Funko$11.414.9★280 rev

Newest

by launch date

POP MART Spy Family Daily Life Series Figures Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box

POP MART$19.8427 rev

7mo ago

Funko Pop! Premium: SPY x Family - Anya Forger Sleeping on Bond - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans

Funko$20.47154 rev

8mo ago

Bicycle Spy Family Collectible Standard 52 Deck of Cards Poker Size Anime Cartoon Gifts Family & Kids Card Game Night

Bicycle$10.91730 rev

10mo ago

POP MART SPY x Family Anyas Daily Life DLC Series Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box

POP MART$19.9229 rev

10mo ago

Funko Pop! Keychain: Spy X Family - Anya Forger - Collectible Vinyl Minifigure Original Keychain - Stocking Stuffer - Gift Idea - Official Merchandise - Anime Fans - Minifigure

Funko$13.74141 rev

1y ago

What buyers say about spy x family figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“It doesn't feel cheap even though it was a very affordable price”

Design-Overall10%

“Great design”

Value For Money9%

“It doesn't feel cheap even though it was a very affordable price”

Collectibles7%

“Very cute addition to the collection”

Gifting Purpose7%

“Gift for my niece”

Advertised Vs Actual Product7%

“As advertized”

Size-Overall2%

“He sits down perfectly”

Product Condition2%

“Came new and opened which is rare when it comes to buying from Popmart on Amazon”

Scratch Resistance2%

“No Dents or imperfections”

Durability2%

“the durability is very strong but”

What buyers complain about

Size-Overall50%

“This Funko Pop figure is bigger than I expected”

Durability13%

“the clip broke quickly”

Top return reasons

Size-Overall23%

Quality-Overall15%

Value For Money13%

Product Condition8%

Defective Material/Parts8%

Scratch Resistance6%

Advertised Vs Actual Product6%

Gifting Purpose4%

Color3%

Wrinkles3%

Common questions

Is spy x family figure profitable to sell on Amazon United States?: The niche generates $129K/yr across 33 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (45/100).
How competitive is the spy x family figure niche?: 16 brands and 198 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in spy x family figure?: Top complaints mined from reviews: Size-Overall, Durability. The return rate is 1.3%.
When does demand for spy x family figure peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the spy x family figure niche?: Listings span $9.42–$152.23; the average listing price is $30.19 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.