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Spray Chalk

Maybe

The products selling today average only 3.7★. But shoppers spend an estimated $158K a year here, so Spray Chalk is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 3,143 Toys & Games niches · +14 vs the category median of 46
Market size
$158K/yr213K searches / yr
90-day growth
+40.9%search demand this quarter
Competition
65%top-5 click share · 13 brands · 191 sellers

Flapen Score

Spray Chalk against its category

The dotted line is the Toys & Games average. Past it, Spray Chalk is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Chalk market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Chalk 213K times last year and spent an estimated $158K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+40.9%
Conversion, latest week
4.1%
Market size, estimated
$158Ka year
Peak month
June3.4× the quietest month
Top search term
spray chalk85K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $5.71 to $43.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.96 that is $4K to $9K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$5.71–$43.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #328 within Drawing & Painting Supplies. It carries 1,066 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
92%
Out of stock, average day
14.3%
Average rank
#328in Drawing & Painting Supplies
Average rating
3.70 starsAmazon United States average 4.42 stars
Average reviews
1,066per listing
Listings tracked
24

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Spray Chalk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

191

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 95%

Open market

16%

  • Brand 122%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (7 brands, 16%)

Demand

Spray Chalk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×

Search terms

Top Spray Chalk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray chalk85K/yr
  • spray chalk paint washable sidewalk19K/yr
  • washable spray paint27K/yr
  • chalk spray14K/yr
  • chalk spray paint washable12K/yr
  • spray chalk for grass5K/yr
  • washable spray paint for grass4K/yr
  • sidewalk chalk spray4K/yr
  • grass chalk4K/yr
  • spray sidewalk chalk4K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Chalk

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
11%of negative reviews mention “Paint Quality”
0.9%of orders come back
“The paint beads up immediately”
A buyer, on “Paint Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spray Chalk questions

Answered from the same tracked data.