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Sports Games

brand-locked demand (top 5 brands take 100% of clicks) — Sports Games doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 52Growth 20Conversion 34Competition 13Returns 72Price range 95Avg price 95Brand share 0Review moat 44Quality gap 23
This niche Category average · 3,143 niches

Is Sports Games profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sports Games is a $320K/yr Amazon United States market (488K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Sports Games: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 2.7% of searches end in a purchase.

$320K

revenue / yr

Units sold / yr20K
Search volume / yr-10.5%488K
Conversion rate2.7%
Avg price$24.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 32
Top-5 product click share85%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews2,092

Top Sports Games products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$32K$64K$96K$128K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Goliath54%
  • DEDOO33%
  • SmartYeen8%
  • Just Play5%

Sports Games demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume488KCVR2.7%Products9Brands4Top 5 Brands100%OOS Rate15.4%Rating4.6★Reviews2,092Avg BSR#305
30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Top Sports Games search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • floor is lava game81K/yr
  • floor is lava61K/yr
  • the floor is lava game for kids59K/yr
  • indoor toys33K/yr
  • the floor is lava33K/yr
  • kids indoor toys21K/yr
  • indoor games for kids 3-621K/yr
  • kids indoor activities25K/yr
  • indoor activities for kids ages 4-822K/yr
  • indoor toys for kids16K/yr

What reviews say buyers love and hate about Sports Games

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Fun/Entertainment Experience50%

Fun family game

Ease Of Use5%

it's easy to use

Durability5%

Durable game pieces

Strength4%

The stones themselves are surprisingly heavy duty

Quality-Overall3%

The plastic stones are very high quality

What buyers complain about

63% of reviews
Value For Money17%

It is more expensive than the original game

Size-Overall11%

The problem is trying to fit everything back in the box which is nearly impossible

Durability10%

so they unfortunately fell apart after just a few uses

Instructions/User Manual/Troubleshooting8%

- The instructions are a bit confusing

Assembly/Installation5%

Wrong parts included couldnt assemble

Sports Games return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
18%
2Size-Overall
15%
3Defective Material/Parts
11%
4Gifting Purpose
9%
5Fun/Entertainment Experience
7%

Common Sports Games questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sports Games 37/100 on Amazon United States — Skip it. The niche generates $320K/yr across 9 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -10.5% over the last 90 days.
Search demand for Sports Games on Amazon United States peaks in Nov–Dec, where the busiest month runs 6.2× the quietest.