Sports Games
FailThe top 5 brands take 100% of clicks, so Sports Games is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $320K/yr488K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 32 sellers
Flapen Score
Sports Games against its category
The dotted line is the Toys & Games average. Past it, Sports Games is stronger. Inside it, weaker.
Market
The Sports Games market on Amazon at a glance
Shoppers on Amazon United States searched for Sports Games 488K times last year and spent an estimated $320K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 488K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $320Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- floor is lava game81K searches a year
02 · Price
A sale here is worth $24.28.
Listings sell for $24.28 on average, from $15.51 to $38.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $24.28 that is $73K to $97K a year per listing.
- Average price
- $24.28inside the $15 to $100 sweet spot
- Price range
- $15.51–$38.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $73K–$97K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #305 within Floor Games. It carries 2,092 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #305in Floor Games
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,092per listing
- Listings tracked
- 9
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sports Games products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Goliath The Original The Floor is Lava! Game by Endless Games - Interactive Game For Kids And Adults - Promotes Physical Activity - Indoor And Outdoor Safe - Classic Edition
- Price
- $16.77
- Rating
- 4.6/5
- Reviews
- 17,329
- Age
- 8y ago

12Pcs Stepping Stones for Kids Todder Ourdoor Toys The Floor Is Lava Game for Kids Balance Toys Indoor Obstacle Course for Toddler 1-3
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

8Pcs Stepping Stones for Kids Todder Ourdoor Toys The Floor Is Lava Game for Kids Balance Toys Indoor Obstacle Course for Toddler 1-3
- Price
- $19.51
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

SmartYeen Stepping Stones for kids 8/12 PCS Durable Non-Slip Balance Stones Indoor Outdoor toys for toddlers develope Kids Balance and Coordination Skills
- Price
- $22.92
- Rating
- 4.8/5
- Reviews
- 506
- Age
- 2y ago

The Original The Floor is Lava! Family Edition - Interactive Game for Kids and Adults - Promotes Physical Activity - Indoor and Outdoor Safe
- Price
- $24.54
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 4y ago
Trending
estimated 90-day click momentum
SmartYeen Stepping Stones for kids 8/12 PCS Durable Non-Slip Balance Stones Indoor Outdoor toys for toddlers develope Kids Balance and Coordination Skills
- Price
- $22.92
- Rating
- 4.8/5
- Reviews
- 506
- Age
- 2y ago

12Pcs Stepping Stones for Kids Todder Ourdoor Toys The Floor Is Lava Game for Kids Balance Toys Indoor Obstacle Course for Toddler 1-3
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

Goliath The Floor is Lava! Game for Kids Ages 4+ Interactive Classic Board Games | Dont Step in the hot Lava Indoor and Outdoor for Kids | Special Edition
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 8mo ago

Goliath The Original The Floor is Lava! Game by Endless Games - Interactive Game for Kids and Adults - Promotes Physical Activity - Indoor and Outdoor Safe - Stepping Stones
- Price
- $38.08
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 6mo ago

Danny Go! Lava Adventure Game - Action Game for Kids
- Price
- $30.49
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago
Newest
by launch date
Goliath The Original The Floor is Lava! Game by Endless Games - Interactive Game for Kids and Adults - Promotes Physical Activity - Indoor and Outdoor Safe - Stepping Stones
- Price
- $38.08
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 6mo ago

Danny Go! Lava Adventure Game - Action Game for Kids
- Price
- $30.49
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Goliath The Floor is Lava! Game for Kids Ages 4+ Interactive Classic Board Games | Dont Step in the hot Lava Indoor and Outdoor for Kids | Original Edition
- Price
- $22.92
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 8mo ago

Goliath The Floor is Lava! Game for Kids Ages 4+ Interactive Classic Board Games | Dont Step in the hot Lava Indoor and Outdoor for Kids | Special Edition
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 8mo ago

12Pcs Stepping Stones for Kids Todder Ourdoor Toys The Floor Is Lava Game for Kids Balance Toys Indoor Obstacle Course for Toddler 1-3
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
32
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Goliath54%
- DEDOO33%
- SmartYeen8%
- Just Play5%
Demand
Sports Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Sports Games search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- floor is lava game81K/yr
- floor is lava61K/yr
- the floor is lava game for kids59K/yr
- indoor toys33K/yr
- the floor is lava33K/yr
- kids indoor toys21K/yr
- indoor games for kids 3-621K/yr
- kids indoor activities25K/yr
- indoor activities for kids ages 4-822K/yr
- indoor toys for kids16K/yr
Reviews and returns
What reviews say buyers love and hate about Sports Games
We read the reviews and the return reasons for every product selling here.
“It is more expensive than the original game”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sports Games questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








