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Sports Games

Fail

The top 5 brands take 100% of clicks, so Sports Games is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$320K/yr488K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
85%top-5 click share · 4 brands · 32 sellers

Flapen Score

Sports Games against its category

The dotted line is the Toys & Games average. Past it, Sports Games is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sports Games market on Amazon at a glance

Shoppers on Amazon United States searched for Sports Games 488K times last year and spent an estimated $320K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
2.7%
Market size, estimated
$320Ka year
Peak month
December6.2× the quietest month
Top search term
floor is lava game81K searches a year

02 · Price

A sale here is worth $24.28.

Listings sell for $24.28 on average, from $15.51 to $38.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $24.28 that is $73K to $97K a year per listing.

Average price
$24.28inside the $15 to $100 sweet spot
Price range
$15.51–$38.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$73K–$97K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #305 within Floor Games. It carries 2,092 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#305in Floor Games
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,092per listing
Listings tracked
9

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sports Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 233%
  • Brand 38%
  • Brand 45%

Demand

Sports Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Sports Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floor is lava game81K/yr
  • floor is lava61K/yr
  • the floor is lava game for kids59K/yr
  • indoor toys33K/yr
  • the floor is lava33K/yr
  • kids indoor toys21K/yr
  • indoor games for kids 3-621K/yr
  • kids indoor activities25K/yr
  • indoor activities for kids ages 4-822K/yr
  • indoor toys for kids16K/yr

Reviews and returns

What reviews say buyers love and hate about Sports Games

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Value For Money”
2.1%of orders come back
“It is more expensive than the original game”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sports Games questions

Answered from the same tracked data.