Is spongebob coloring book profitable to sell on Amazon United States?

The niche generates $32K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (29/100).

How competitive is the spongebob coloring book niche?

4 brands and 18 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in spongebob coloring book?

Top complaints mined from reviews: Value For Money. The return rate is 0.5%.

What does it cost to enter the spongebob coloring book niche?

Listings span $5.58–$10.95; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 2,620 reviews — the moat a new listing must climb.

spongebob coloring book

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,620.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.70

avg listing price — sweet spot $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$32K

$32K/yr · 64K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.58–$10.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, spongebob coloring book is a $32K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

spongebob coloring book market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $31K–$39K; units × avg price
Conversion rate: 6.4%
Avg BSR: #555
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Bendon47%
SPONGEBOB SQUAREPANTS32%
Horizon Group USA12%
Nickelodeon10%

Demand

Weekly Amazon search volume, last 22 weeks — -5.4% search growth over the last 90 days.

Open Trend

Top spongebob coloring book search terms

spongebob coloring book53K/yr -3.8%2.9% conv.
spongebob coloring books4K/yr -0.8%1.4% conv.
spongebob coloring book for kids4K/yr -15.0%8.1% conv.
sponge bob coloring books for kids3K/yr -25.5%7.2% conv.

All search terms

Top spongebob coloring book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spongebob Squarepants Coloring Book | Sponge Bob Square Pants Activity Coloring Book | (Cover May Vary) | Officially Licensed

Bendon$5.584.8★383 rev

Spongebob Squarepants Coloring Books for Kids - 3pk Activity Sticker Bundle

SPONGEBOB SQUAREPANTS$10.954.5★614 rev

SPONGEBOB SQUAREPANTS Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles More | Spongebob Coloring Book for Kids

SPONGEBOB SQUAREPANTS$5.674.5★19 rev

Nickelodeon SpongeBob Seas the Day Jumbo Coloring and Activity Book

Nickelodeon$5.744.5★32 rev

Spongebob Aqua Art Mess-Free Water Reveal Coloring Book with Pen No Mess Travel Activity Pad for Kids & Toddlers Reusable Water Art Set Preschool On-The-Go Toy Mess Free Coloring for Toddlers

Horizon Group USA$6.254.7★13,180 rev

Newest

by launch date

SPONGEBOB SQUAREPANTS Coloring and Activity Book Set - 32 Cartoon Coloring Pages Activities Games Puzzles More | Spongebob Coloring Book for Kids

SPONGEBOB SQUAREPANTS$5.6719 rev

9mo ago

Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors 2000+ Spongebob Squarepants

Horizon Group USA$9.736,446 rev

10mo ago

Spongebob Aqua Art Mess-Free Water Reveal Coloring Book with Pen No Mess Travel Activity Pad for Kids & Toddlers Reusable Water Art Set Preschool On-The-Go Toy Mess Free Coloring for Toddlers

Horizon Group USA$6.2513,180 rev

1y ago

Spongebob Squarepants Coloring Book | Sponge Bob Square Pants Activity Coloring Book | (Cover May Vary) | Officially Licensed

Bendon$5.58383 rev

6y ago

Spongebob Squarepants Coloring and Stickers Activity Set with Coloring Books Sponge Bob Stickers and More

Bendon$8.671 rev

7y ago

What buyers say about spongebob coloring book

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“It was a good value for the amount of pictures that came”

Color26%

“very fun colors”

Quality-Overall16%

“Great quality, very cute and easy to remove the stickers from the book to use”

Developmental Needs13%

“So this is more suited for older children”

Gifting Purpose7%

“Perfect small gift for the kiddos”

Adhesion/Stickiness6%

“Theres a variety of stickers to choose from, easy to peel, very fun colors and easy to apply to his water bottle and papers”

Mess Free4%

“No mess and reusable after it dried”

What buyers complain about

Value For Money100%

“definitely not worth the money”

Top return reasons

Quality-Overall17%

Value For Money15%

Adhesion/Stickiness13%

Shape/Style13%

Size-Overall13%

Advertised Vs Actual Product13%

Leak-Proof4%

Thin4%

Gifting Purpose4%

Color2%

Common questions

Is spongebob coloring book profitable to sell on Amazon United States?: The niche generates $32K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (29/100).
How competitive is the spongebob coloring book niche?: 4 brands and 18 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spongebob coloring book?: Top complaints mined from reviews: Value For Money. The return rate is 0.5%.
What does it cost to enter the spongebob coloring book niche?: Listings span $5.58–$10.95; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 2,620 reviews — the moat a new listing must climb.