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Spongebob Coloring Book

brand-locked demand (top 5 brands take 100% of clicks) — Spongebob Coloring Book doesn't clear our bar today.

Flapen Score

29
Skip it

Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46

Market size 8Growth 22Conversion 70Competition 10Returns 98Price range 0Avg price 21Brand share 0Review moat 39Quality gap 37
This niche Category average · 3,143 niches

Is Spongebob Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Spongebob Coloring Book is a $32K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.

Spongebob Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 6.4% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr5K
Search volume / yr-5.4%64K
Conversion rate6.4%
Avg price$7.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 18
Top-5 product click share88%
Open market0%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement38%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,620

Top Spongebob Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$9K$14K$19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Bendon47%
  • SPONGEBOB SQUAREPANTS32%
  • Horizon Group USA12%
  • Nickelodeon10%

Spongebob Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR6.4%Products8Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,620Avg BSR#555
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Spongebob Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spongebob coloring book53K/yr
  • spongebob coloring books4K/yr
  • spongebob coloring book for kids4K/yr
  • sponge bob coloring books for kids3K/yr

What reviews say buyers love and hate about Spongebob Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money28%

It was a good value for the amount of pictures that came

Color26%

very fun colors

Quality-Overall16%

Great quality, very cute and easy to remove the stickers from the book to use

Developmental Needs13%

So this is more suited for older children

Gifting Purpose7%

Perfect small gift for the kiddos

What buyers complain about

100% of reviews
Value For Money100%

definitely not worth the money

Spongebob Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
17%
2Value For Money
15%
3Adhesion/Stickiness
13%
4Shape/Style
13%
5Size-Overall
13%

Common Spongebob Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spongebob Coloring Book 29/100 on Amazon United States — Skip it. The niche generates $32K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.
Spongebob Coloring Book buyers on Amazon United States complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.