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Spongebob Coloring Book

Fail

The top 5 brands take 100% of clicks, so Spongebob Coloring Book is a Fail.

Flapen Score
29
29 / 100
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Market size
$32K/yr64K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
88%top-5 click share · 4 brands · 18 sellers

Flapen Score

Spongebob Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Spongebob Coloring Book is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Spongebob Coloring Book 64K times last year and spent an estimated $32K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
6.4%
Market size, estimated
$32Ka year
Top search term
spongebob coloring book53K searches a year

02 · Price

A sale here is worth $7.70.

Listings sell for $7.70 on average, from $5.58 to $10.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $7.70 that is $4K to $6K a year per listing.

Average price
$7.70under the $15 to $100 sweet spot
Price range
$5.58–$10.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #555 within Craft Kits. It carries 2,620 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#555in Craft Kits
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,620per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spongebob Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 232%
  • Brand 312%
  • Brand 410%

Demand

Spongebob Coloring Book search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Spongebob Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spongebob coloring book53K/yr
  • spongebob coloring books4K/yr
  • spongebob coloring book for kids4K/yr
  • sponge bob coloring books for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob Coloring Book

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
100%of negative reviews mention “Value For Money”
0.5%of orders come back
“definitely not worth the money”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Spongebob Coloring Book questions

Answered from the same tracked data.