Spirit Horse Toys for Girls
FailShoppers spend an estimated $33K a year here, so Spirit Horse Toys for Girls is a Fail.
- Flapen Score
- 41 / 100Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 4641
- Market size
- $33K/yr134K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 74 sellers
Flapen Score
Spirit Horse Toys for Girls against its category
The dotted line is the Toys & Games average. Past it, Spirit Horse Toys for Girls is stronger. Inside it, weaker.
Market
The Spirit Horse Toys for Girls market on Amazon at a glance
Shoppers on Amazon United States searched for Spirit Horse Toys for Girls 134K times last year and spent an estimated $33K. The top 5 brands take 86% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $33Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- spirit riding free toys36K searches a year
02 · Price
A sale here is worth $18.71.
Listings sell for $18.71 on average, from $4.53 to $32.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.71 that is $0 to $2K a year per listing.
- Average price
- $18.71inside the $15 to $100 sweet spot
- Price range
- $4.53–$32.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #2,992 within Dolls. It carries 1,545 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 81%
- Out of stock, average day
- 11.0%
- Average rank
- #2,992in Dolls
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,545per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Spirit Horse Toys for Girls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spirit Lucky Doll (7 in) with 7 Movable Joints Fashion Top Treats Brush & Spirit Horse (8 in) with Soft Mane & Tail Great Gift for Ages 3 Years Old & Up
- Price
- $21.77
- Rating
- 4.8/5
- Reviews
- 1,178
- Age
- 4y ago

Franco Kids Bedding Super Soft Plush Cuddle Pillow Buddy One Size Spirit Riding Free Horse
- Price
- $21.95
- Rating
- 4.8/5
- Reviews
- 5,543
- Age
- 7y ago

Mattel Spirit Untamed Doll & Toy Horse Set 7-inch Pru Small Doll with 7 Movable Joints Chica Linda (8-inch) with Soft Mane & Tail & Accessories
- Price
- $20.91
- Rating
- 4.8/5
- Reviews
- 766
- Age
- 4y ago

Mattel Games Spirit Untamed Hoppin Horses Kids Game Horse Launcher Game with Mountain Tower Mini Horse Playing Pieces for 2 3 or 4 Players 5 Years Old & Up
- Price
- $13.24
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 5y ago

Tara Toys Spirit Necklace Activity Set
- Price
- $7.99
- Rating
- 4.7/5
- Reviews
- 2,174
- Age
- 7y ago
Trending
estimated 90-day click momentum
Schleich Horse Club - Mustang Stallion Figurine - Realistic Horse Toys - Equestrian Imaginative Play for Girls and Boys - Kids Ages 5+ | 14921
- Price
- $11.12
- Rating
- 4.9/5
- Reviews
- 95
- Age
- 7mo ago

INTIMO Girls Spirit Untamed Movie Horse Lucky Sleep Pajama Set Shorts Crewneck (7/8) Pink
- Price
- $26.08
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4y ago

INTIMO Girls Spirit Untamed Movie Horse Lucky Sleep Pajama Set Shorts Crewneck (6/6X) Pink
- Price
- $27.19
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4y ago

Mattel Spirit Untamed Herd Horse (Approx. 8-in) Moving Head Chestnut Pinto with Long Black Mane & Playful Stance Great Gift for Horse Fans Ages 3 Years Old & Up
- Price
- $19.27
- Rating
- 4.7/5
- Reviews
- 2,275
- Age
- 5y ago

Mattel Spirit Untamed Miradero Riding Gear Cart with Rolling Wheels Canopy 5-in Pony & Related Accessories Great Gift for Ages 3 & Up
- Price
- $17.92
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 5y ago
Newest
by launch date
Schleich Horse Club - Mustang Stallion Figurine - Realistic Horse Toys - Equestrian Imaginative Play for Girls and Boys - Kids Ages 5+ | 14921
- Price
- $11.12
- Rating
- 4.9/5
- Reviews
- 95
- Age
- 7mo ago

INTIMO Girls Spirit Untamed Movie Film Believe In Your Dreams Nightgown Sleep Pajama Shirt (6/6X) Pink
- Price
- $15.99
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 3y ago

INTIMO Girls Spirit Untamed Movie Horse Lucky Sleep Pajama Set Shorts Crewneck (6/6X) Pink
- Price
- $27.19
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4y ago

INTIMO Girls Spirit Untamed Movie Horse Lucky Sleep Pajama Set Shorts Crewneck (7/8) Pink
- Price
- $26.08
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 4y ago

Tonies Spirit Untamed Audio Toy Figurine from -
- Price
- $19.93
- Rating
- 4.8/5
- Reviews
- 503
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
74
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
11%
- Mattel47%
- Franco14%
- Mattel Games11%
- INTIMO7%
- Tara Toys5%
- Tonies3%
- Open — no brand owns it (5 brands, 11%)
Demand
Spirit Horse Toys for Girls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Spirit Horse Toys for Girls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spirit riding free toys36K/yr
- spirit riding free32K/yr
- spirit toys30K/yr
- spirit untamed toys10K/yr
- spirit the horse7K/yr
- spirit stallion of the cimarron toys6K/yr
- spirit toy5K/yr
- spirit toys for girls8K/yr
Reviews and returns
What reviews say buyers love and hate about Spirit Horse Toys for Girls
We read the reviews and the return reasons for every product selling here.
“as you can see they got a little careless with the glue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spirit Horse Toys for Girls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








