Spinning Top
MaybeThe top 5 brands take only 38% of clicks. But demand is soft, at -23.3% this quarter, so Spinning Top is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 3,143 Toys & Games niches · +16 vs the category median of 4662
- Market size
- $274K/yr486K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 25%top-5 click share · 49 brands · 93 sellers
Flapen Score
Spinning Top against its category
The dotted line is the Toys & Games average. Past it, Spinning Top is stronger. Inside it, weaker.
Market
The Spinning Top market on Amazon at a glance
Shoppers on Amazon United States searched for Spinning Top 486K times last year and spent an estimated $274K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.
- Searches, last 12 months
- 486K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $274Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- spinning top153K searches a year
02 · Price
A sale here is worth $18.96.
Listings sell for $18.96 on average, from $7.02 to $80.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.96 that is $2K to $5K a year per listing.
- Average price
- $18.96inside the $15 to $100 sweet spot
- Price range
- $7.02–$80.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #125 within Spinning Tops. It carries 797 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #125in Spinning Tops
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 797per listing
- Listings tracked
- 76
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Spinning Top products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
93
Top-5 brand share
38%
Top 20: 81%
Top-5 click share
25%
Top 20: 63%
Open market
57%
- Brand 113%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Spinning Top search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Spinning Top search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spinning top153K/yr
- spinning tops58K/yr
- spinning tops for kids50K/yr
- top toy28K/yr
- spin top28K/yr
- spin tops16K/yr
- trompos para nios20K/yr
- spinning tops for adults14K/yr
- novelty spinning tops12K/yr
- metal top11K/yr
Reviews and returns
What reviews say buyers love and hate about Spinning Top
We read the reviews and the return reasons for every product selling here.
“broke very easily after one day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spinning Top questions
Answered from the same tracked data.








