Is spinning top profitable to sell on Amazon United States?

The niche generates $274K/yr across 76 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the spinning top niche?

49 brands and 93 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in spinning top?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.8%.

When does demand for spinning top peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the spinning top niche?

Listings span $7.02–$80.20; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

spinning top

Worth a look

Shows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Price range

Great$7.02–$80.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.96

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good797.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$274K

$274K/yr · 486K searches

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, spinning top is a $274K/yr Amazon United States market (486K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

spinning top market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $284K–$379K; units × avg price
Conversion rate: 3.0%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.9%
Avg brand age: 40 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

49 falling

Sellers

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

25%

Top 20: 63%

Open market

57%

CHEETOP13%
IPIDIPI TOYS7%
beeqoo6%
Cometa6%
Aoriher6%
GoodPlay5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top spinning top search terms

spinning top153K/yr -23.4%2.1% conv.
spinning tops58K/yr -23.5%2.4% conv.
spinning tops for kids50K/yr -24.6%2.7% conv.
top toy28K/yr -10.9%1.3% conv.
spin top28K/yr -35.1%1.6% conv.
spin tops16K/yr -28.5%1.6% conv.
trompos para nios20K/yr -39.5%1.8% conv.
spinning tops for adults14K/yr -19.7%1.5% conv.
novelty spinning tops12K/yr +0.7%0.4% conv.
metal top11K/yr +8.3%0.9% conv.

All search terms

Top spinning top products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cometa 3 Pack Jumbo Cobra Durable Plastic Spin Tops for Kids Metal Tip Made in Mexico - Trompo Mexicano Jumbo Cobra Plico Durable & Punta de Metal (Pack of 3 Assorted Colors)

Cometa$19.354.6★727 rev

GoodPlay Gyroscope 3 Pcs/Set Handmade Painted Wood Spinning Tops Educational Kindergarten Toys

GoodPlay$7.374.5★1,424 rev

CHEETOP Stainless Steel Spinning Top Premium Exquisite Perfect Balance Well Made Metal Desk EDC Little Fidget Toy Spin Long Time Over 6 Minutes Great Value (Black Large Diameter 34mm)

CHEETOP$16.444.6★2,084 rev

Colorful Painted Wood Spinning Tops Wooden Gyroscopes for Stress Relief and Desk Decor Assorted Standard Tops Flip Tops - Great Party Favors Fun Gift Prize 10 Pcs/Set (Multicolored)

M MUGIT$10.584.6★430 rev

SCHYLLING Mini Tin Tops 1 EA

Schylling$12.584.2★3,181 rev

Newest

by launch date

Beeqoo Humming Top Tin Spinning Top for Baby 18 Months and up Classic Retro Toys for Toddler Pump Spinner with Base Parade Fun 7.9 Large Size

beeqoo$26.5449 rev

11mo ago

W&B DESIGN EDC Precision Machined Spinning Top Fidget Toy Titanium Core and Brass Outer Ring for Increased Inertia 12+ Minute Spin Time for Desktop Play Meditation and Stress Relief

W&B DESIGN$40.0115 rev

1y ago

Beeqoo Fun Farm Spinning Top Tin Toy for Kids Retro Classic Toys - Toddler Traditional Spin Tops - Metal Fidget Spinner for Kindergarten Sensory Gyroscope - Novelty Present Party Favors

beeqoo$16.8483 rev

2y ago

Beeqoo Retro Spinning Top Tin Toy for Kids Fun Vehicle Classic Toys - Toddler Traditional Spin Tops - Metal Fidget Spinner for Kindergarten Sensory Gyroscope - Novelty Gifts Party Favors

beeqoo$17.23159 rev

2y ago

Accurate Spinning Top Portable Precision Metal Spinner Exquisite Perfect Balance Desktop Gyro Vintage Totem Zinc Alloy Spinning Top

JJLFresheners$7.2750 rev

2y ago

What buyers say about spinning top

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“Fun toy”

Quality-Overall9%

“Good quality”

Value For Money6%

“Good price”

Gifting Purpose5%

“Great baby gift”

Color4%

“The colors are bright”

Ease Of Use3%

“Easy to use”

Durability3%

“metal and durable”

Advertised Vs Actual Product2%

“Works as it is designed to work”

Size-Overall2%

“Great size for goodie bags, classroom prizes, and birthday parties”

Brightness/Shine/Glow2%

“Fun and colorful lights”

What buyers complain about

Durability18%

“broke very easily after one day”

Quality-Overall11%

“Bad quality”

Size-Overall7%

“others don't fit this launcher either”

Functionality-Overall7%

“Doesn't work”

Value For Money6%

“NOT WORTH THE PRICE”

Adhesion/Stickiness5%

“do not stay stuck”

Strap/String Quality3%

“The plastic string broken in just one day”

Ease Of Use2%

“Hard to open”

Material Quality2%

“Poor materials that broke quickly”

Brightness/Shine/Glow2%

“The balls did not light up”

Top return reasons

Size-Overall16%

Defective Material/Parts13%

Functionality-Overall10%

Value For Money9%

Quality-Overall7%

Advertised Vs Actual Product7%

Durability4%

Noise Level4%

Material Quality4%

Adhesion/Stickiness3%

Common questions

Is spinning top profitable to sell on Amazon United States?: The niche generates $274K/yr across 76 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the spinning top niche?: 49 brands and 93 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in spinning top?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for spinning top peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the spinning top niche?: Listings span $7.02–$80.20; the average listing price is $18.96 (sweet spot $15–$100). The average incumbent carries 797 reviews — the moat a new listing must climb.

spinning top

spinning top market data

Competition & brand share

Demand & seasonality

Top spinning top search terms

Top spinning top products on Amazon

Top sellers

Newest

Trending

What buyers say about spinning top

What buyers love

What buyers complain about

Top return reasons

Common questions

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