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Spinning Top

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -23.3% this quarter, so Spinning Top is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 3,143 Toys & Games niches · +16 vs the category median of 46
Market size
$274K/yr486K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
25%top-5 click share · 49 brands · 93 sellers

Flapen Score

Spinning Top against its category

The dotted line is the Toys & Games average. Past it, Spinning Top is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spinning Top market on Amazon at a glance

Shoppers on Amazon United States searched for Spinning Top 486K times last year and spent an estimated $274K. The top 5 brands take 38% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
3.0%
Market size, estimated
$274Ka year
Peak month
December3.2× the quietest month
Top search term
spinning top153K searches a year

02 · Price

A sale here is worth $18.96.

Listings sell for $18.96 on average, from $7.02 to $80.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.96 that is $2K to $5K a year per listing.

Average price
$18.96inside the $15 to $100 sweet spot
Price range
$7.02–$80.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #125 within Spinning Tops. It carries 797 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#125in Spinning Tops
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
797per listing
Listings tracked
76

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spinning Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

93

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

25%

Top 20: 63%

Open market

57%

  • Brand 113%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Spinning Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Spinning Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spinning top153K/yr
  • spinning tops58K/yr
  • spinning tops for kids50K/yr
  • top toy28K/yr
  • spin top28K/yr
  • spin tops16K/yr
  • trompos para nios20K/yr
  • spinning tops for adults14K/yr
  • novelty spinning tops12K/yr
  • metal top11K/yr

Reviews and returns

What reviews say buyers love and hate about Spinning Top

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Durability”
1.8%of orders come back
“broke very easily after one day”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spinning Top questions

Answered from the same tracked data.