spiderman craft
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$14.40avg listing price — sweet spot $15–$100
Price range
Good$6.00–$32.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,120.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 144K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, spiderman craft is a $96K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
spiderman craft market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $115K–$144K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 1.9%
- Avg brand age
- 30 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
142
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 93%
Open market
5%
- Play-Doh53%
- Tara Toys23%
- Crayola7%
- Marvel7%
- Innovative Designs5%
- LEGO1%
- Open — no brand owns it (4 brands, 5%)
Demand
Weekly Amazon search volume, last 43 weeks — -23.7% search growth over the last 90 days.Top spiderman craft search terms
- spiderman playdoh38K/yr
- spiderman craft12K/yr
- spiderman crafts9K/yr
- spiderman arts and crafts7K/yr
- marvel playdoh14K/yr
- spiderman painting kit for kids4K/yr
- playdoh spiderman7K/yr
- spidey playdoh7K/yr
- playdoh marvel7K/yr
- play doh marvel6K/yr
Top spiderman craft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play-Doh Marvel Spider-Man Launch & Slice Battle Playset with 2 Bendy Action Figures and 7 Accessories Imagination Toys for Boys & Girls 4 Years & Up
Play-Doh$12.024.8★1,540 rev
Tara Toys Spidey 5 in 1 Creativity Tub
Tara Toys$14.974.7★612 rev
Play-Doh Marvel Hero Adventure Playset 3 Marvel Action Figures with Wearable Tools Black Panther Captain America & Spider-Man Imagination Toys for Boys and Girls Ages 4 and Up
Play-Doh$21.904.8★961 rev
Marvel Spidey Design A Vinyl Marvel Spidey and His Amazing Friends DIY Coloring Toy Washable Markers and Vinyl Figures Included Creative Craft Kit for Kids Ages 4+
Tara Toys$7.954.7★1,865 rev
Play-Doh Marvel Iron Man Armor Maker Lab Playset with Lights and Sounds Customizable Action Figure Imagination Toys for Boys and Girls 4 and Up
Play-Doh$14.214.6★611 rev
Newest
by launch date
LEGO Marvel Spidey and His Amazing Friends Spidey on his Motorcycle vs. Rhino Building Toy for Kids - Super Hero Pretend Playset for Preschool Boys & Girls Ages 4+ - Gift Idea for Birthdays - 11206
LEGO$10.04429 rev
Crayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity
Crayola$6.007 rev
Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle
Marvel$9.1044 rev
Wonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends
Wonder Forge$10.9811,163 rev
Spidey and Friends Paint with Water Set for Kids Toddlers Age 3+ - Bundle with 40 Page Cute Cartoon Mess-Free Water Coloring Book for Ages 3 4 5 6 7 8 and More | Spiderman No-Mess Arts and Crafts
Marvel$15.3618 rev
Trending
90-day click momentumWonder Forge Marvel Spidey and His Amazing Friends Matching Game - Educational Memory Game for Kids Ages 3+ - Fun for Toddler Boys and Girls Featuring Spiderman and Friends
Wonder Forge$10.984.8★
Crayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity
Crayola$6.004.6★
LEGO Marvel Spidey and His Amazing Friends Spidey on his Motorcycle vs. Rhino Building Toy for Kids - Super Hero Pretend Playset for Preschool Boys & Girls Ages 4+ - Gift Idea for Birthdays - 11206
LEGO$10.044.8★
Marvel Spiderman Art Supplies for Kids Arts and Crafts Set Coloring Pens Coloring Pencils Crayons Travel Art Case Gifts for Kids (Red)
Marvel$28.244.6★
Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle
Marvel$9.104.8★
What buyers say about spiderman craft
What buyers praise and complain about, mined from review topics.What buyers love
“Fun toy”
“Birthday gift”
“Quality and size is great for the price, it even came with extra pieces”
“Quick and easy to put together”
“the price is very reasonable”
“Easy to use”
“Great for kids who love to color”
“no mess”
“Good for kids”
“Its a cool design”
What buyers complain about
“Not worth the price”
“Bulky to store”
“honestly it's pretty hard”
“Doesnt work well”
“definitely not appropriate for a kids toy”
“Used glue too hold it”
“it will break”
“Not to mention how annoying it would be to put everything together”
“Waste”
“it will break”
Top return reasons
Common questions
- Is spiderman craft profitable to sell on Amazon United States?
- The niche generates $96K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the spiderman craft niche?
- 10 brands and 142 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in spiderman craft?
- Top complaints mined from reviews: Value For Money, Size-Overall, Hard Feel. The return rate is 1.1%.
- What does it cost to enter the spiderman craft niche?
- Listings span $6.00–$32.09; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.