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Spiderman Craft

Fail

Demand is soft, at -23.7% this quarter, so Spiderman Craft is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$96K/yr144K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
59%top-5 click share · 10 brands · 142 sellers

Flapen Score

Spiderman Craft against its category

The dotted line is the Toys & Games average. Past it, Spiderman Craft is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Craft market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Craft 144K times last year and spent an estimated $96K. The top 5 brands take 94% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
4.6%
Market size, estimated
$96Ka year
Top search term
spiderman playdoh38K searches a year

02 · Price

A sale here is worth $14.40.

Listings sell for $14.40 on average, from $6.00 to $32.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.40 that is $4K to $7K a year per listing.

Average price
$14.40under the $15 to $100 sweet spot
Price range
$6.00–$32.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #324 within Clay & Dough. It carries 1,120 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#324in Clay & Dough
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,120per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Spiderman Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

142

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

5%

  • Brand 153%
  • Brand 223%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 61%
  • Open — no brand owns it (4 brands, 5%)

Demand

Spiderman Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 11.9× · 10 of 12 months tracked

Search terms

Top Spiderman Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman playdoh38K/yr
  • spiderman craft12K/yr
  • spiderman crafts9K/yr
  • spiderman arts and crafts7K/yr
  • marvel playdoh14K/yr
  • spiderman painting kit for kids4K/yr
  • playdoh spiderman7K/yr
  • spidey playdoh7K/yr
  • playdoh marvel7K/yr
  • play doh marvel6K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Craft

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
10%of negative reviews mention “Value For Money”
1.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Spiderman Craft questions

Answered from the same tracked data.