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Spiderman Coloring Book

Fail

The top 5 brands take 100% of clicks, so Spiderman Coloring Book is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$172K/yr209K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
86%top-5 click share · 5 brands · 50 sellers

Flapen Score

Spiderman Coloring Book against its category

The dotted line is the Toys & Games average. Past it, Spiderman Coloring Book is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spiderman Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Spiderman Coloring Book 209K times last year and spent an estimated $172K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
9.0%
Market size, estimated
$172Ka year
Peak month
December3.4× the quietest month
Top search term
spiderman coloring book101K searches a year

02 · Price

A sale here is worth $9.11.

Listings sell for $9.11 on average, from $4.09 to $16.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.11 that is $14K to $18K a year per listing.

Average price
$9.11under the $15 to $100 sweet spot
Price range
$4.09–$16.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$14K–$18K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #484 within Craft Kits. It carries 991 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#484in Craft Kits
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
991per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Spiderman Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Spiderman Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Spiderman Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spiderman coloring book101K/yr
  • spiderman coloring books for kids 3-519K/yr
  • spider man coloring books13K/yr
  • spiderman activity book13K/yr
  • spiderman coloring9K/yr
  • spiderman coloring book for boys 4-67K/yr
  • spider-man coloring book6K/yr
  • spider man coloring book10K/yr
  • spiderman coloring books6K/yr
  • spiderman coloring book for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Spiderman Coloring Book

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“cheap piece of junk”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spiderman Coloring Book questions

Answered from the same tracked data.