spiderman coloring book
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good991.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 209K searches
Avg price
Okay$9.11avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Price range
Bad$4.09–$16.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, spiderman coloring book is a $172K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
spiderman coloring book market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $182K–$228K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #484
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 10.5%
- Avg brand age
- 37 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Marvel76%
- Crayola11%
- Classroom Supply6%
- Fullware4%
- Innovative Designs2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top spiderman coloring book search terms
- spiderman coloring book101K/yr
- spiderman coloring books for kids 3-519K/yr
- spider man coloring books13K/yr
- spiderman activity book13K/yr
- spiderman coloring9K/yr
- spiderman coloring book for boys 4-67K/yr
- spider-man coloring book6K/yr
- spider man coloring book10K/yr
- spiderman coloring books6K/yr
- spiderman coloring book for adults5K/yr
Top spiderman coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spiderman Coloring & Activity Book Set Bundle (2 Books)
Marvel$6.384.7★2,967 rev
Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages
Marvel$7.374.6★511 rev
Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle
Marvel$9.104.8★44 rev
Crayola Spiderman Color Wonder Coloring Set 18 Spiderman Mess Free Coloring Pages for Toddlers Spiderman Toys Gifts for Kids
Crayola$6.584.8★3,833 rev
Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages
Classroom Supply$4.274.6★67 rev
Newest
by launch date
Crayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity
Crayola$6.007 rev
Spiderman Coloring Books for Kids 3-5 - 3pk Marvel Activity Sticker Bundle
Marvel$9.1044 rev
Fullware LCD Writing Tablet for Kids 10 Inch Spider Hero for Toddler 3 4 5 6 7 8 - Paint Doodle Board Drawing Pad - Travel Toys Road Trip Car Activities Birthday Christmas Gift Boys & Man
Fullware$15.231,113 rev
Marvel Boys Sticker Book Over 1000 Spiderman Stickers Scrapbook Colouring Pencils Avengers Activity Book - Boys Gifts (Multi Spiderman)
Marvel$15.27250 rev
Marvel Spiderman Coloring Art Set for Kids 150+ Pieces with Stickers
Innovative Designs$16.77484 rev
Trending
90-day click momentumCrayola Color & Erase Reusable Activity Pad - Spidey and His Amazing Friends Erasable Coloring Pages Spiderman Toy for Toddlers Travel Activity
Crayola$6.004.6★
Marvel Boys Sticker Book Over 1000 Spiderman Stickers Scrapbook Colouring Pencils Avengers Activity Book - Boys Gifts (Multi Spiderman)
Marvel$15.274.7★
Marvel Avengers Big Fun Book to Color - 80 Pages
Marvel$4.094.6★
Spidey and His Amazing Friends Coloring and Activity Pad with Bonus Memory Match Game on Back - 80 Pages
Classroom Supply$4.274.6★
Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages
Marvel$7.374.6★
What buyers say about spiderman coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“great toy”
“Great for kids who love to color”
“Easy gift”
“Great product”
“Nice price”
“Easy, fun, and not messy”
“Easy to use”
“As expected”
“Great size”
“He is learning how to write well with this table”
What buyers complain about
“cheap piece of junk”
“However, the description is misleading stating that the size is jumbo”
“Looks are deceiving”
“Not worth the price”
“I received a used product even though it was sold as new”
“What a flimsy”
“it didnt last long”
Top return reasons
Common questions
- Is spiderman coloring book profitable to sell on Amazon United States?
- The niche generates $172K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the spiderman coloring book niche?
- 5 brands and 50 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spiderman coloring book?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for spiderman coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the spiderman coloring book niche?
- Listings span $4.09–$16.77; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 991 reviews — the moat a new listing must climb.