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Spiderman Bath Toys

soft demand (-30.0% this quarter) — Spiderman Bath Toys doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 17Growth 10Conversion 43Competition 21Returns 96Price range 80Avg price 84Brand share 27Review moat 68Quality gap 35
This niche Category average · 3,143 niches

Is Spiderman Bath Toys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Spiderman Bath Toys is a $70K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 39/100.

Spiderman Bath Toys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.0% over the last 90 days and 3.4% of searches end in a purchase.

$70K

revenue / yr

Units sold / yr4K
Search volume / yr-30.0%111K
Conversion rate3.4%
Avg price$18.51

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 28
Top-5 product click share74%
Open market11%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement60%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews763

Top Spiderman Bath Toys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

$0$7K$14K$21K$28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

28

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Jazwares30%
  • SwimWays19%
  • Marvel17%
  • Disney Store14%
  • Ginsey9%
  • Tara Toys4%
  • Open — no brand owns it (3 brands, 7%)

Spiderman Bath Toys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR3.4%Products15Brands9Top 5 Brands89%OOS Rate5.5%Rating4.5★Reviews763Avg BSR#364
6K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.1×

Top Spiderman Bath Toys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spiderman bath toys46K/yr
  • spidey bath toys24K/yr
  • spiderman bath7K/yr
  • marvel bath toys8K/yr
  • spider man bath toys7K/yr
  • superhero bath toys5K/yr
  • spidey and his amazing friends bath toys5K/yr
  • spiderman bath toy4K/yr
  • spidey and friends bath toys5K/yr

What reviews say buyers love and hate about Spiderman Bath Toys

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Fun/Entertainment Experience41%

So much fun

Quality-Overall10%

good quality

Brightness/Shine/Glow7%

They all light up very bright

Value For Money6%

Worth it

Gifting Purpose5%

These are a birthday gift for one of my Great Grandson's Birthday

What buyers complain about

71% of reviews
Size-Overall19%

Wasn't true to size

Durability14%

Broke within an hour

Functionality-Overall7%

not very efficient

Value For Money7%

just did not last long enough for the price

Quality-Overall6%

cheaply made

Spiderman Bath Toys return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Functionality-Overall
8%
3Value For Money
7%
4Advertised Vs Actual Product
6%
5Inflation/Deflation
5%

Common Spiderman Bath Toys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spiderman Bath Toys 39/100 on Amazon United States — Skip it. The niche generates $70K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -30.0% over the last 90 days.
Search demand for Spiderman Bath Toys on Amazon United States peaks in Feb–Mar–Nov–Dec, where the busiest month runs 3.1× the quietest.