Is spiderman bath toys profitable to sell on Amazon United States?

The niche generates $70K/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).

How competitive is the spiderman bath toys niche?

9 brands and 28 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in spiderman bath toys?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 0.8%.

When does demand for spiderman bath toys peak?

Demand peaks in Feb–Mar–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the spiderman bath toys niche?

Listings span $8.82–$41.10; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.

spiderman bath toys

Skip it

Soft demand (-30.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Price range

Great$8.82–$41.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good762.53

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$70K

$70K/yr · 111K searches

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, spiderman bath toys is a $70K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

spiderman bath toys market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $56K–$74K; units × avg price
Conversion rate: 3.4%
Avg BSR: #364
Page quality: 0%
Prime: 93%
Sponsored: 60%
Out of stock: 5.5%
Avg brand age: 34 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Jazwares30%
SwimWays19%
Marvel17%
Disney Store14%
Ginsey9%
Tara Toys4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -30.0% search growth over the last 90 days.

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top spiderman bath toys search terms

spiderman bath toys46K/yr -26.8%3.1% conv.
spidey bath toys24K/yr -34.5%2.8% conv.
spiderman bath7K/yr -24.8%1.5% conv.
marvel bath toys8K/yr -33.2%3.7% conv.
spider man bath toys7K/yr -32.1%2.9% conv.
superhero bath toys5K/yr -34.7%3.4% conv.
spidey and his amazing friends bath toys5K/yr -36.2%2.9% conv.
spiderman bath toy4K/yr -10.9%2.5% conv.
spidey and friends bath toys5K/yr -37.8%4.5% conv.

All search terms

Top spiderman bath toys products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marvel Spidey and His Amazing Friends Bath Toy Set - Spidey Wall Mount with Web Net and Four Bath Squirters

Jazwares$23.754.6★212 rev

Disney Store Official Spidey and His Amazing Friends Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun and Water Play Set for Kids

Disney Store$26.035.0★3 rev

SwimWays Marvel Spider-Man Inflatable Water Air Boat Toy for Ages 4+

SwimWays$13.443.5★348 rev

Marvel Spidey & Friends - Plus Avengers - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toy

Marvel$25.834.4★63 rev

Ginsey Spidey and His Amazing Friends 5 Piece Finger Puppet Set - Bath Toys Party Favors 1.0 Count 0.145 pounds

Ginsey$8.824.8★809 rev

Newest

by launch date

Disney Store Official Spidey and His Amazing Friends Bath Toys Set - Includes 5 Detailed Toys with a Straining Storage Bucket - Bath Time Fun and Water Play Set for Kids

Disney Store$26.033 rev

7mo ago

Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath

Tub Works$15.74552 rev

7mo ago

Disney Marvel Spiderman Boys Swim Set Red Swimsuit Short Sleeve Bathing Suit Elastic Band Child Waterpark Swimwear Set Summer Rash Guard Shirts & Swim Short Big Boy Lake Swimming Apparel 6-7 Years

Disney$23.01146 rev

8mo ago

Marvel Spidey & Friends - Plus Avengers - 5 Piece Bath Squirter Bucket Set -Bath Toys for Baby and Toddlers - Includes Organizer Bucket - Store Bath Time Water Toy

Marvel$25.8363 rev

11mo ago

Spidey and HIS Amazing Friends Marvel Water-Webs Webs Ahoy Bubble Pirate Ship Toy 3-Inch Action Figures & Boat Playset Super Hero Toys 3+ Years

Marvel$41.10846 rev

1y ago

What buyers say about spiderman bath toys

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience41%

“So much fun”

Quality-Overall10%

“good quality”

Brightness/Shine/Glow7%

“They all light up very bright”

Value For Money6%

“Worth it”

Gifting Purpose5%

“These are a birthday gift for one of my Great Grandson's Birthday”

Durability3%

“theyre still going strong”

Water Resistance3%

“Water resistant”

Color3%

“The color was good”

Size-Overall2%

“they are good size”

Smell1%

“The smell was very nice”

What buyers complain about

Size-Overall19%

“Wasn't true to size”

Durability14%

“Broke within an hour”

Functionality-Overall7%

“not very efficient”

Value For Money7%

“just did not last long enough for the price”

Quality-Overall6%

“cheaply made”

Water Resistance4%

“The tub toys are not water proof”

Brightness/Shine/Glow4%

“even those are dim”

Defective Material/Parts3%

“Faulty units”

Inflation/Deflation3%

“Now, about a week later, there's a tiny pin prick sized hole in the balloon and it doesn't fill with air at all”

Advertised Vs Actual Product3%

“Not as pictured”

Top return reasons

Size-Overall38%

Functionality-Overall8%

Value For Money7%

Advertised Vs Actual Product6%

Inflation/Deflation5%

Defective Material/Parts5%