Space Squishmallow
FailShoppers spend an estimated $30K a year here, so Space Squishmallow is a Fail.
- Flapen Score
- 30 / 100Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 4630
- Market size
- $30K/yr55K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 16 sellers
Flapen Score
Space Squishmallow against its category
The dotted line is the Toys & Games average. Past it, Space Squishmallow is stronger. Inside it, weaker.
Market
The Space Squishmallow market on Amazon at a glance
Shoppers on Amazon United States searched for Space Squishmallow 55K times last year and spent an estimated $30K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $30Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- purple toys19K searches a year
02 · Price
A sale here is worth $11.45.
Listings sell for $11.45 on average, from $5.98 to $16.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $11.45 that is $6K to $9K a year per listing.
- Average price
- $11.45under the $15 to $100 sweet spot
- Price range
- $5.98–$16.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #315 within Craft Kits. It carries 13,946 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #315in Craft Kits
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 13,946per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Space Squishmallow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 24%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 63%
Demand
Space Squishmallow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Space Squishmallow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple toys19K/yr
- purple kinetic sand11K/yr
- kinetic sand purple9K/yr
- purple toys for girls10K/yr
- purple toy7K/yr
Reviews and returns
What reviews say buyers love and hate about Space Squishmallow
We read the reviews and the return reasons for every product selling here.
“But unfortunately it smells pretty yucky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Space Squishmallow questions
Answered from the same tracked data.