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Sorting Toys for Toddlers 1-3

Fail

Shoppers spend an estimated $62K a year here, so Sorting Toys for Toddlers 1-3 is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$62K/yr112K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
42%top-5 click share · 22 brands · 59 sellers

Flapen Score

Sorting Toys for Toddlers 1-3 against its category

The dotted line is the Toys & Games average. Past it, Sorting Toys for Toddlers 1-3 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sorting Toys for Toddlers 1-3 market on Amazon at a glance

Shoppers on Amazon United States searched for Sorting Toys for Toddlers 1-3 112K times last year and spent an estimated $62K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
3.5%
Market size, estimated
$62Ka year
Peak month
January11.5× the quietest month
Top search term
sorting toys for toddlers 1-397K searches a year

02 · Price

A sale here is worth $15.81.

Listings sell for $15.81 on average, from $8.03 to $32.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.81 that is $0 to $2K a year per listing.

Average price
$15.81inside the $15 to $100 sweet spot
Price range
$8.03–$32.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #85 within Early Development & Activity Toys. It carries 6,541 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#85in Early Development & Activity Toys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,541per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sorting Toys for Toddlers 1-3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

59

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

42%

Top 20: 87%

Open market

39%

  • Brand 121%
  • Brand 210%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Sorting Toys for Toddlers 1-3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Sorting Toys for Toddlers 1-3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sorting toys for toddlers 1-397K/yr
  • toddler sorting toys ages 1-27K/yr
  • fine motor skills toys for 2-3 year old8K/yr
  • juegos montessori nios 2 aos493/yr

Reviews and returns

What reviews say buyers love and hate about Sorting Toys for Toddlers 1-3

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
16%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Small parts”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sorting Toys for Toddlers 1-3 questions

Answered from the same tracked data.