Sorting Toys for Toddlers 1-3
FailShoppers spend an estimated $62K a year here, so Sorting Toys for Toddlers 1-3 is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $62K/yr112K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 59 sellers
Flapen Score
Sorting Toys for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Sorting Toys for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Sorting Toys for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Sorting Toys for Toddlers 1-3 112K times last year and spent an estimated $62K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $62Ka year
- Peak month
- January11.5× the quietest month
- Top search term
- sorting toys for toddlers 1-397K searches a year
02 · Price
A sale here is worth $15.81.
Listings sell for $15.81 on average, from $8.03 to $32.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.81 that is $0 to $2K a year per listing.
- Average price
- $15.81inside the $15 to $100 sweet spot
- Price range
- $8.03–$32.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #85 within Early Development & Activity Toys. It carries 6,541 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #85in Early Development & Activity Toys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 6,541per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Sorting Toys for Toddlers 1-3 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Learning Resources Farmers Market Color Sorting Set
- Price
- $30.54
- Rating
- 4.9/5
- Reviews
- 17,689
- Age
- 14y ago
Counting Animals Color Sorting Matching Games with Sorting Bowls Montessori Sensory Early Educational Toys Learning Fine Motor Skill & Counting Math Toys Gift for 3 4 5 Year Old Boys Girls
- Price
- $9.62
- Rating
- 4.8/5
- Reviews
- 940
- Age
- 7y ago
Fisher-Price Babys First Blocks Ages 6+ Months
- Price
- $10.56
- Rating
- 4.8/5
- Reviews
- 53,965
- Age
- 9y ago
Oomloid Counting Animals Montessori Toys for 3 4 5 Years Old Boys Girls Preschool Learning Activities Educational Sensory Toys Gifts for Kids Toddlers Ages 3-5 4-8
- Price
- $8.89
- Rating
- 4.8/5
- Reviews
- 785
- Age
- 2y ago
Learning Resources Spike The Fine Motor Hedgehog - Toddler Montessori Toys Stacking Shape Gifts For Boys And Girls Sorting And Matching Skill Activities Educational Games Kindergarten
- Price
- $10.24
- Rating
- 4.7/5
- Reviews
- 54,606
- Age
- 8y ago
Trending
estimated 90-day click momentum
RAEQKS Counting Sorting Dinosaur Toys Montessori Sensory Matching Toy with Bowls Preschool Learning Activities Educational Stacking STEM Game Animals Gifts Sets for Kids Aged 3+ Years Old Boys Girls
- Price
- $9.66
- Rating
- 4.8/5
- Reviews
- 2,719
- Age
- 4y ago
Montessori Toys Stacking & Sorting Learning Shape Sorters for Toddlers 1-3
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 1y ago
YHHYTOY Montessori Toys for 1+ Year Old 4 in 1 Object Permanence Coin Box Ball Drop Color Sorting Sensory Fine Motor Skills Toys Shape Sorter for Toddlers 1-3 Gifts for 1 2 3 Year Old Girls Boys
- Price
- $19.26
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 8mo ago
YHHYTOY Montessori Toys for 1 2 3 Year Old Color Learning Sorting Toys
- Price
- $17.77
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 1y ago
Learning Resources Peekaboo Learning Farm
- Price
- $14.00
- Rating
- 4.8/5
- Reviews
- 9,710
- Age
- 6y ago
Newest
by launch dateYHHYTOY Montessori Toys for 1+ Year Old 4 in 1 Object Permanence Coin Box Ball Drop Color Sorting Sensory Fine Motor Skills Toys Shape Sorter for Toddlers 1-3 Gifts for 1 2 3 Year Old Girls Boys
- Price
- $19.26
- Rating
- 4.5/5
- Reviews
- 90
- Age
- 8mo ago
YHHYTOY Montessori Toys for 1 2 3 Year Old Color Learning Sorting Toys
- Price
- $17.77
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 1y ago
Montessori Toys Stacking & Sorting Learning Shape Sorters for Toddlers 1-3
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 594
- Age
- 1y ago
hahaland Baby Sensory Toys - 16 PCS My First Fruit Vegetable Color Sorting Play Food Crinkle Rattle Baby Toys 6-12 Months Montessori Toys for 1 Year Old Boy Girl Gifts 6 9 Month Old Toy One Year Old
- Price
- $27.60
- Rating
- 4.7/5
- Reviews
- 1,288
- Age
- 1y ago
Wooden Montessori Baby Toddler Toys 3in 1 Learning Fine Motor Preschool Toy
- Price
- $21.39
- Rating
- 4.5/5
- Reviews
- 523
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
59
Est. top-5 brand share
55%
Top 20: 99%
Est. top-5 click share
42%
Top 20: 87%
Open market
39%
- Learning Resources21%
- Skrtuan10%
- YHHYTOY9%
- SMALL FISH9%
- Fisher-Price7%
- Oomloid6%
Demand
Sorting Toys for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.5×
Search terms
Top Sorting Toys for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sorting toys for toddlers 1-397K/yr
- toddler sorting toys ages 1-27K/yr
- fine motor skills toys for 2-3 year old8K/yr
- juegos montessori nios 2 aos493/yr
Reviews and returns
What reviews say buyers love and hate about Sorting Toys for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“Small parts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sorting Toys for Toddlers 1-3 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data