solo leveling merch
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.41avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$7.42–$95.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good1,135.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 374K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, solo leveling merch is a $78K/yr Amazon United States market (374K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
solo leveling merch market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $73K–$98K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #54,280
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 60%
- Out of stock
- 7.2%
- Avg brand age
- 35 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
156
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
27%
Top 20: 67%
Open market
36%
- ISaikoy23%
- Vitarise12%
- HBGIAY12%
- Total Anime7%
- Funko6%
- Solo Level Jin Woo Arise4%
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -3.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top solo leveling merch search terms
- solo leveling figure151K/yr
- solo leveling shirt64K/yr
- igris solo leveling figure31K/yr
- sung jinwoo17K/yr
- solo leveling figures13K/yr
- solo leveling statue11K/yr
- solo leveling igris9K/yr
- solo leveling tshirt8K/yr
- solo leveling plush6K/yr
- solo leveling decor5K/yr
Top solo leveling merch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HBGIAY Sung Jin Woo Anime Figure Igris Action Figure Standing Pose 8.27
HBGIAY$10.974.3★88 rev
Total Anime Jinwoo - 9-Inch Collector Statue with Environmental Base and Premium
Total Anime$29.324.8★139 rev
ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume
ISaikoy$24.515.0★5 rev
ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume
ISaikoy$24.255.0★5 rev
Solo Leveling: Sung Jinwoo Trio-Try-iT Figure
Furyu$44.525.0★33 rev
Newest
by launch date
ISaikoy Anime Solo Leveling T-Shirt Casual Crewneck Short Sleeve Tee Shirt
ISaikoy$16.870 rev
Banpresto - Solo Leveling - Sung Jin-woo -Excite Motions- vol. 1 Espresto Figure
Banpresto$53.2164 rev
PhatMojo Solo Leveling Minifigures 6-Pack Collector Set Series 1 Officially Licensed Collectible Anime Figures
PhatMojo$23.3933 rev
Solo Leveling Anime T-Shirt Shadow Monarch Jin and Crew on The Back Double-Sided Print Black Cotton (US Alpha M)
Generic$26.433 rev
Sung Jin Woo Figure Beru Statue Model 20cm Fighting Pose Cartoon Manga Character Figure with Base PVC Desktop Decoration Collectibles Gift
MABAIUDE$11.859 rev
Trending
90-day click momentum
ISaikoy Vintage Washed Cotton Anime Solo Leveling T-Shirt Short Sleeve Tee Shirt Costume
ISaikoy$24.690.0★
Demon Slayer Inosuke Hashibira Crew Neck Short Sleeve Charcoal Mens T-Shirt-XL
Bioworld$16.334.5★
WHNBCW Traditional Chinese Dragon T-Shirt Funny Anime Graphic Tee Shirt Blue L
WHNBCW$19.984.5★
ISaikoy Anime Solo Leveling T-Shirt Casual Crewneck Short Sleeve Tee Shirt
ISaikoy$16.870.0★
ISaikoy Anime Solo Leveling T-Shirt Vintage Short Sleeve Washed Cotton Tee Shirt Costume
ISaikoy$24.255.0★
What buyers say about solo leveling merch
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and the coloring on him is great”
“A nice collectible”
“Worth the money”
“nice fit”
“As pictured”
“Awesome gift for my husband”
“The figurines are made of quality plastic, feel hefty and durable, and have a chibi aesthetic”
“They are comfortable”
“stylized way that makes them great for display”
“Theyre colorful, well-made, and feel like a nice addition to any anime collection”
What buyers complain about
“A lot bigger than I thought”
“Serious quality control issues”
“Ok. It was cute sadly broke”
“😂 why advertise it as a medium if its not”
“Its a weird material”
“it look like it was used”
“If I try it will break”
“it doesn't come off”
“Design is weirdly pixelated on the back”
Top return reasons
Common questions
- Is solo leveling merch profitable to sell on Amazon United States?
- The niche generates $78K/yr across 65 tracked products. 4 of 31 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the solo leveling merch niche?
- 31 brands and 156 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in solo leveling merch?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.7%.
- When does demand for solo leveling merch peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the solo leveling merch niche?
- Listings span $7.42–$95.76; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.