Soft Play Equipment

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

0.6%

Market size, estimated

$39Ka year

Peak month

August1.6× the quietest month

Top search term

soft play blocks23K searches a year

Listings sell for $72.29 on average, from $13.66 to $241.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $72.29 that is $0 to $7K a year per listing.

Average price

$72.29inside the $15 to $100 sweet spot

Price range

$13.66–$241.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #68 within Indoor Climbers & Play Structures. It carries 1,236 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

96%

Out of stock, average day

3.5%

Average rank

#68in Indoor Climbers & Play Structures

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,236per listing

Listings tracked

45

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months