Soft Blocks

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months

314K

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

2.1%

Market size, estimated

$237Ka year

Peak month

December2.6× the quietest month

Top search term

soft blocks70K searches a year

Listings sell for $35.55 on average, from $11.83 to $205.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $35.55 that is $4K to $9K a year per listing.

Average price

$35.55inside the $15 to $100 sweet spot

Price range

$11.83–$205.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #204 within Early Development & Activity Toys. It carries 2,579 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#204in Early Development & Activity Toys

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,579per listing

Listings tracked

44

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months