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48

soap making kit for kids

Skip it

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 14Conversion 66Competition 44Returns 82Price range 89Avg price 95Brand share 47Review moat 48Quality gap 37

Avg price

Incredible$23.23

avg listing price — sweet spot $15–$100

Price range

Great$12.36–$45.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,661.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$123K

$123K/yr · 89K searches

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, soap making kit for kids is a $123K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

soap making kit for kids market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$116K–$139K
units × avg price
Conversion rate
5.9%
Avg BSR
#463
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
5.7%
Avg brand age
32 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

16%

  • Dan&Darci42%
  • FUN KIDZ10%
  • Klever Kits9%
  • Klutz8%
  • Golray8%
  • EDSRDRUS7%
  • Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top soap making kit for kids search terms

  • soap making kit for kids39K/yr
  • kids soap making kit13K/yr
  • soap kit for kids7K/yr
  • make your own soap kit7K/yr
  • soap making kit kids5K/yr
  • make your own soap8K/yr
  • make your own soap kit for kids4K/yr
  • soap lab5K/yr
All search terms

Top soap making kit for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$49K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about soap making kit for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience34%

“Fun gift”

Gifting Purpose11%

“Definitely giftability”

Ease Of Use10%

“Easy to use”

Smell8%

“Great for stinky little boys”

Value For Money7%

“Good price”

Instructions/User Manual/Troubleshooting5%

“the instructions are very clear”

Quality-Overall4%

“Great purchase The variety, different molds and all the colors”

Color3%

“Very bright colors”

Educational-Overall2%

“Easy teaching up”

Durability2%

“This kit lasted them a whileeeee”

What buyers complain about

Functionality-Overall12%

“Doesn't work”

Smell11%

“the scents themselves were a bit cheap smelling”

Instructions/User Manual/Troubleshooting10%

“the process doesn't work as instructed”

Ease Of Use8%

“Impossible to use”

Value For Money7%

“Not worth it”

Heating5%

“First, the melted soap gets *very* hot, and the girls didn't want to get burned”

Color5%

“When we did add the color it was barely visible”

Quality-Overall5%

“Very poor quality for an expensive set that was meant as a gift”

Adhesion/Stickiness4%

“When the whole part it wasnt really sticky”

Fun/Entertainment Experience3%

“not a fun craft for children”

Top return reasons

Leak-Proof13%
Smell12%
Defective Material/Parts11%
Size-Overall11%
Value For Money9%
Product Condition9%
Gifting Purpose7%
Functionality-Overall7%
Instructions/User Manual/Troubleshooting6%
Advertised Vs Actual Product5%

Common questions

Is soap making kit for kids profitable to sell on Amazon United States?
The niche generates $123K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (48/100).
How competitive is the soap making kit for kids niche?
13 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in soap making kit for kids?
Top complaints mined from reviews: Functionality-Overall, Smell, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
When does demand for soap making kit for kids peak?
Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the soap making kit for kids niche?
Listings span $12.36–$45.48; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 1,661 reviews — the moat a new listing must climb.