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Soap Making Kit for Kids

soft demand (-22.8% this quarter) — Soap Making Kit for Kids doesn't clear our bar today.

Flapen Score

48
Skip it

Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46

Market size 28Growth 14Conversion 66Competition 44Returns 82Price range 89Avg price 95Brand share 47Review moat 48Quality gap 37
This niche Category average · 3,143 niches

Is Soap Making Kit for Kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Soap Making Kit for Kids is a $123K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Soap Making Kit for Kids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 5.9% of searches end in a purchase.

$123K

revenue / yr

Units sold / yr6K
Search volume / yr-22.8%89K
Conversion rate5.9%
Avg price$23.23

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 39
Top-5 product click share59%
Open market23%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,661

Top Soap Making Kit for Kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$12K$25K$37K$49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

39

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

16%

  • Dan&Darci42%
  • FUN KIDZ10%
  • Klever Kits9%
  • Klutz8%
  • Golray8%
  • EDSRDRUS7%
  • Open — no brand owns it (7 brands, 16%)

Soap Making Kit for Kids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR5.9%Products17Brands13Top 5 Brands77%OOS Rate5.7%Rating4.5★Reviews1,661Avg BSR#463
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Soap Making Kit for Kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soap making kit for kids39K/yr
  • kids soap making kit13K/yr
  • soap kit for kids7K/yr
  • make your own soap kit7K/yr
  • soap making kit kids5K/yr
  • make your own soap8K/yr
  • make your own soap kit for kids4K/yr
  • soap lab5K/yr

What reviews say buyers love and hate about Soap Making Kit for Kids

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience34%

Fun gift

Gifting Purpose11%

Definitely giftability

Ease Of Use10%

Easy to use

Smell8%

Great for stinky little boys

Value For Money7%

Good price

What buyers complain about

70% of reviews
Functionality-Overall12%

Doesn't work

Smell11%

the scents themselves were a bit cheap smelling

Instructions/User Manual/Troubleshooting10%

the process doesn't work as instructed

Ease Of Use8%

Impossible to use

Value For Money7%

Not worth it

Soap Making Kit for Kids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
13%
2Smell
12%
3Defective Material/Parts
11%
4Size-Overall
11%
5Value For Money
9%

Common Soap Making Kit for Kids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Making Kit for Kids 48/100 on Amazon United States — Skip it. The niche generates $123K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Search demand for Soap Making Kit for Kids on Amazon United States peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.