Snowman Kit
FailDemand is soft, at -67.0% this quarter, so Snowman Kit is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $192K/yr474K searches / yr
- 90-day growth
- -67.0%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 23 sellers
Flapen Score
Snowman Kit against its category
The dotted line is the Toys & Games average. Past it, Snowman Kit is stronger. Inside it, weaker.
Market
The Snowman Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Snowman Kit 474K times last year and spent an estimated $192K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.
- Searches, last 12 months
- 474K
- Growth, 90 days vs prior 90
- -67.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $192Ka year
- Peak month
- December82.2× the quietest month
- Top search term
- snowman kit182K searches a year
02 · Price
A sale here is worth $17.08.
Listings sell for $17.08 on average, from $7.11 to $38.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $17.08 that is $17K to $21K a year per listing.
- Average price
- $17.08inside the $15 to $100 sweet spot
- Price range
- $7.11–$38.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #11,614 within Craft Kits. It carries 277 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 33.1%
- Average rank
- #11,614in Craft Kits
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 277per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Snowman Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
23
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
49%
Top 20: 98%
Open market
41%
- Brand 119%
- Brand 210%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 66%
Demand
Snowman Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 82.2×
Search terms
Top Snowman Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snowman kit182K/yr
- build a snowman kit66K/yr
- snowman craft31K/yr
- snowman crafts for kids31K/yr
- snowman craft kit16K/yr
- snowman crafts10K/yr
- snowman making kit12K/yr
- build a snowman kit bulk14K/yr
- snowman kits10K/yr
- snowman kit for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Snowman Kit
We read the reviews and the return reasons for every product selling here.
“I wish they had a pin backing to make them reusable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowman Kit questions
Answered from the same tracked data.








