snowman crafts for kids
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great200.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.34–$21.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad$28K$28K/yr · 51K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, snowman crafts for kids is a $28K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
snowman crafts for kids market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $27K–$34K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #722
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 40.3%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
12
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
20%
- MLOLM27%
- Winlyn24%
- Jetec8%
- Nyicey8%
- Zonon8%
- Sophena6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 96.0×
Top snowman crafts for kids search terms
- snowflake craft21K/yr
- snowflake crafts for kids14K/yr
- snowflake crafts7K/yr
- snow crafts for kids4K/yr
- winter activities5K/yr
Top snowman crafts for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MLOLM 24Sets Winter Snowflake Crafts Kit 3D DIY Christmas Winter Crafts
MLOLM$13.154.3★6 rev
MLOLM 30-Set Thumbprint Snowflake Craft Kit DIY Christmas Ornament Crafts
MLOLM$15.084.0★9 rev
Winlyn 24 Sets Christmas Craft Kits Winter Crafts DIY 3D Snowflake Ornaments Decorations Art Sets Assorted Snowflake Christmas Foam Stickers for Kids Holiday Home Classroom Activities Party Favors
Winlyn$20.874.9★30 rev
Winlyn 24 Sets Christmas Craft Kits Winter Crafts DIY 3D Christmas Snowflake Bookmarks Art Sets Snowflake Foam Stickers Arts and Crafts for Kids Party Favor Holiday Seasonal Home Classroom Activities
Winlyn$20.444.8★96 rev
Jetec 72 Set Holiday Snowflake Craft Kit Winter DIY Hanging January Craft Ornaments Snowflake Kit for Christmas Tree Home Activity Decorations Party Favors Home Activities(Assorted Color)
Jetec$21.333.9★7 rev
Newest
by launch date
36PCS Wooden Christmas Decoration Snowflake Ornaments to Paint Christmas Ornaments for Tree Crafts Cutouts Unfinished DIY Blank Fall Unfinished Snowflakes Ornament for Home Hanging
Sophena$8.26301 rev
Tondiamo 24 Sets Snowflake Bracelet Crafts Winter Beads for Bracelets Snowflake Wristband Making Kit DIY Beaded Wristband Craft Charms for Winter Christmas Party Favor Gifts Jewelry Making Supplies
Tondiamo$13.6446 rev
Jetec 72 Set Holiday Snowflake Craft Kit Winter DIY Hanging January Craft Ornaments Snowflake Kit for Christmas Tree Home Activity Decorations Party Favors Home Activities(Assorted Color)
Jetec$21.337 rev
MLOLM 24Sets Winter Snowflake Crafts Kit 3D DIY Christmas Winter Crafts
MLOLM$13.156 rev
MLOLM 30-Set Thumbprint Snowflake Craft Kit DIY Christmas Ornament Crafts
MLOLM$15.089 rev
Trending
90-day click momentum36PCS Wooden Christmas Decoration Snowflake Ornaments to Paint Christmas Ornaments for Tree Crafts Cutouts Unfinished DIY Blank Fall Unfinished Snowflakes Ornament for Home Hanging
Sophena$8.264.6★
Tondiamo 24 Sets Snowflake Bracelet Crafts Winter Beads for Bracelets Snowflake Wristband Making Kit DIY Beaded Wristband Craft Charms for Winter Christmas Party Favor Gifts Jewelry Making Supplies
Tondiamo$13.644.6★
EggSun 36 Sets Winter Snowflake Suncatchers Craft Kit for Kids Ornaments Stained Glass Effect Window Arts and Crafts Kit for Classroom Holiday Birthday Projects Home Favors Decorations Ages 4 8 12
EggSun$14.944.3★
240Pcs Winter Acrylic Snowflake Ornaments Vase Filler 3D Blue Translucent
BOARDFEB$11.654.4★
Unfinished Wooden Christmas Ornaments-Tmflexe 50-Pack Paintable Blank Xmas Tree Hanging Wood Slices for Kids DIY Art Crafts Christmas DIY Wood Snowflake
Tmflexe$11.024.7★
What buyers say about snowman crafts for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Fun activity kit”
“Good quality cutouts”
“They are perfectly cut”
“The paper thickness was good”
“Very pretty, lightweight plastic stars”
“it was easy”
“very pretty as accent decor”
“Durable”
“Sturdy and cute for craft projects”
“Pretty”
What buyers complain about
“hard to get out”
“Not enough glue dots to actually put everything on”
“The paper is very thin and lightweight and the snowflakes are very tedious to pop out”
“These are not cut very well”
“These are not cut very well”
Top return reasons
Common questions
- Is snowman crafts for kids profitable to sell on Amazon United States?
- The niche generates $28K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the snowman crafts for kids niche?
- 11 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in snowman crafts for kids?
- Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Paper Quality. The return rate is 3.6%.
- When does demand for snowman crafts for kids peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 96.0× the quietest.
- What does it cost to enter the snowman crafts for kids niche?
- Listings span $7.34–$21.33; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.