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Snowman Crafts for Kids

Fail

Demand is soft, at -37.8% this quarter, so Snowman Crafts for Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$28K/yr51K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
56%top-5 click share · 11 brands · 12 sellers

Flapen Score

Snowman Crafts for Kids against its category

The dotted line is the Toys & Games average. Past it, Snowman Crafts for Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snowman Crafts for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Snowman Crafts for Kids 51K times last year and spent an estimated $28K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
4.0%
Market size, estimated
$28Ka year
Peak month
December96.0× the quietest month
Top search term
snowflake craft21K searches a year

02 · Price

A sale here is worth $13.70.

Listings sell for $13.70 on average, from $7.34 to $21.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.70 that is $0 to $1K a year per listing.

Average price
$13.70under the $15 to $100 sweet spot
Price range
$7.34–$21.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.3% of listings are out of stock. The average listing ranks #722 within Craft Kits. It carries 201 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
40.3%
Average rank
#722in Craft Kits
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Snowman Crafts for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

12

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

20%

  • Brand 127%
  • Brand 224%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Snowman Crafts for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 96.0×

Search terms

Top Snowman Crafts for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowflake craft21K/yr
  • snowflake crafts for kids14K/yr
  • snowflake crafts7K/yr
  • snow crafts for kids4K/yr
  • winter activities5K/yr

Reviews and returns

What reviews say buyers love and hate about Snowman Crafts for Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Ease Of Use”
3.6%of orders come back
“hard to get out”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Snowman Crafts for Kids questions

Answered from the same tracked data.