- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $151K/yr79K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 21 sellers
Flapen Score
Snake Oil against its category
The dotted line is the Toys & Games average. Past it, Snake Oil is stronger. Inside it, weaker.
Market
The Snake Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Snake Oil 79K times last year and spent an estimated $151K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $151Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- snake oil62K searches a year
02 · Price
A sale here is worth $35.44.
Listings sell for $35.44 on average, from $7.46 to $134.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $35.44 that is $9K to $18K a year per listing.
- Average price
- $35.44inside the $15 to $100 sweet spot
- Price range
- $7.46–$134.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #907 within Dedicated Deck Card Games. It carries 321 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 64%
- Out of stock, average day
- 1.5%
- Average rank
- #907in Dedicated Deck Card Games
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 321per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Snake Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
21
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Brand 129%
- Brand 229%
- Brand 328%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Snake Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Snake Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snake oil62K/yr
- snake oil game15K/yr
- snake oil for skin2K/yr
- snake oil board game1K/yr
Reviews and returns
What reviews say buyers love and hate about Snake Oil
We read the reviews and the return reasons for every product selling here.
“is a little cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snake Oil questions
Answered from the same tracked data.








