Smooshy Mushy
FailThe top 5 brands take 100% of clicks, so Smooshy Mushy is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $102K/yr664K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 39 sellers
Flapen Score
Smooshy Mushy against its category
The dotted line is the Toys & Games average. Past it, Smooshy Mushy is stronger. Inside it, weaker.
Market
The Smooshy Mushy market on Amazon at a glance
Shoppers on Amazon United States searched for Smooshy Mushy 664K times last year and spent an estimated $102K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.
- Searches, last 12 months
- 664K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $102Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- num noms292K searches a year
02 · Price
A sale here is worth $33.25.
Listings sell for $33.25 on average, from $6.63 to $106.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $33.25 that is $17K to $25K a year per listing.
- Average price
- $33.25inside the $15 to $100 sweet spot
- Price range
- $6.63–$106.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $17K–$25K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,367 within Dress-Up Accessories. It carries 606 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 50%
- Out of stock, average day
- 17.0%
- Average rank
- #2,367in Dress-Up Accessories
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 606per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Smooshy Mushy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Num Noms Snackables Dippers Series 2-1 Toy
- Price
- $6.63
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 8y ago

Num Noms Mystery Pack Series 6-2
- Price
- $14.92
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 7y ago

Num Nom Snackable Dippers | One Random
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 4y ago

Num Noms Series 2 Mystery Packs - Assortment of 6 No Bundle
- Price
- $60.77
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 10y ago

Num Noms Snackables Series 2-1 Snow Cones Original Version (551980)
- Price
- $46.35
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 8y ago
Trending
estimated 90-day click momentum
Giochi Preciosi Num Noms Smooshcakes Soft and Scented Characters Assorted Models
- Price
- $37.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

MGA Num Noms - Surprise in A Jar Series 2 - 8737
- Price
- $27.84
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 9y ago

Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
- Price
- $21.50
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 6y ago

Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
- Price
- $36.31
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 7y ago

Num Noms Mystery Pack Series 7-1
- Price
- $17.90
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 7y ago
Newest
by launch date
Yummiland Num Noms Body Scent Series 2 3-Pack
- Price
- $8.26
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago

Num Nom Snackable Dippers | One Random
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 4y ago

Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
- Price
- $21.50
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 6y ago

M.G.A. Entertainment 560715E7C Collectable Figure Multicoloured
- Price
- $10.34
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7y ago

Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
- Price
- $36.31
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Num Noms54%
- MGA Entertainment32%
- Poopsie9%
- Yummiland3%
- Giochi Preziosi2%
Demand
Smooshy Mushy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Smooshy Mushy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- num noms292K/yr
- nom noms75K/yr
- poopsie51K/yr
- poopsie slime surprise44K/yr
- nom noms toys26K/yr
- num nom21K/yr
- num noms toys29K/yr
- num nums23K/yr
- nom nom18K/yr
- numnoms12K/yr
Reviews and returns
What reviews say buyers love and hate about Smooshy Mushy
We read the reviews and the return reasons for every product selling here.
“Really expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smooshy Mushy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








