Smooshy Mushy
brand-locked demand (top 5 brands take 100% of clicks) — Smooshy Mushy doesn't clear our bar today.
Flapen Score
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Is Smooshy Mushy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Smooshy Mushy is a $102K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Smooshy Mushy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.9% over the last 90 days and 0.5% of searches end in a purchase.
$102K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Smooshy Mushy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Num Noms Snackables Dippers Series 2-1 Toy
- Price
- $6.63
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 8y ago
Num Noms Mystery Pack Series 6-2
- Price
- $14.92
- Rating
- 4.2/5
- Reviews
- 433
- Age
- 7y ago
Num Nom Snackable Dippers | One Random
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 4y ago
Num Noms Series 2 Mystery Packs - Assortment of 6 No Bundle
- Price
- $60.77
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 10y ago
Num Noms Snackables Series 2-1 Snow Cones Original Version (551980)
- Price
- $46.35
- Rating
- 4.4/5
- Reviews
- 613
- Age
- 8y ago
Trending
90-day click momentum
Giochi Preciosi Num Noms Smooshcakes Soft and Scented Characters Assorted Models
- Price
- $37.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
MGA Num Noms - Surprise in A Jar Series 2 - 8737
- Price
- $27.84
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 9y ago
Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
- Price
- $21.50
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 6y ago
Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
- Price
- $36.31
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 7y ago
Num Noms Mystery Pack Series 7-1
- Price
- $17.90
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 7y ago
Newest
by launch date
Yummiland Num Noms Body Scent Series 2 3-Pack
- Price
- $8.26
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 1y ago
Num Nom Snackable Dippers | One Random
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 4y ago
Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
- Price
- $21.50
- Rating
- 4.2/5
- Reviews
- 641
- Age
- 6y ago
M.G.A. Entertainment 560715E7C Collectable Figure Multicoloured
- Price
- $10.34
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 7y ago
Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
- Price
- $36.31
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Num Noms54%
- MGA Entertainment32%
- Poopsie9%
- Yummiland3%
- Giochi Preziosi2%
Smooshy Mushy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Smooshy Mushy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- num noms292K/yr
- nom noms75K/yr
- poopsie51K/yr
- poopsie slime surprise44K/yr
- nom noms toys26K/yr
- num nom21K/yr
- num noms toys29K/yr
- num nums23K/yr
- nom nom18K/yr
- numnoms12K/yr
What reviews say buyers love and hate about Smooshy Mushy
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“adorable figure toy”
“Happy with the price”
“it smells really good”
“Great for your kids”
“Good quality, so cute”
What buyers complain about
85% of reviews“Really expensive”
“slime smelled funky”
“got scared reading the bad reviews”
“It is small”
“But in both packages the color changes ones looked dirty”
Smooshy Mushy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smooshy Mushy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
