smooshy mushy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$33.25avg listing price — sweet spot $15–$100
Price range
Great$6.63–$106.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good606.36avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 664K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, smooshy mushy is a $102K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
smooshy mushy market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $200K–$266K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #2,367
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 0%
- Out of stock
- 17.0%
- Avg brand age
- 33 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Num Noms54%
- MGA Entertainment32%
- Poopsie9%
- Yummiland3%
- Giochi Preziosi2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top smooshy mushy search terms
- num noms292K/yr
- nom noms75K/yr
- poopsie51K/yr
- poopsie slime surprise44K/yr
- nom noms toys26K/yr
- num nom21K/yr
- num noms toys29K/yr
- num nums23K/yr
- nom nom18K/yr
- numnoms12K/yr
Top smooshy mushy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Num Noms Snackables Dippers Series 2-1 Toy
Num Noms$6.634.4★1,384 rev
Num Noms Mystery Pack Series 6-2
MGA Entertainment$14.924.2★433 rev
Num Nom Snackable Dippers | One Random
MGA Entertainment$10.184.3★107 rev
Num Noms Series 2 Mystery Packs - Assortment of 6 No Bundle
Num Noms$60.774.2★177 rev
Num Noms Snackables Series 2-1 Snow Cones Original Version (551980)
Num Noms$46.354.4★613 rev
Newest
by launch date
Yummiland Num Noms Body Scent Series 2 3-Pack
Yummiland$8.2621 rev
Num Nom Snackable Dippers | One Random
MGA Entertainment$10.18107 rev
Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
Poopsie$21.50641 rev
M.G.A. Entertainment 560715E7C Collectable Figure Multicoloured
Num Noms$10.3411 rev
Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
Num Noms$36.3159 rev
Trending
90-day click momentum
Giochi Preciosi Num Noms Smooshcakes Soft and Scented Characters Assorted Models
Giochi Preziosi$37.780.0★
MGA Num Noms - Surprise in A Jar Series 2 - 8737
MGA Entertainment$27.844.4★
Poopsie Slime Surprise Drop 4 Fast Food with Two D.I.Y. Slimes Multicolor
Poopsie$21.504.2★
Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
Num Noms$36.314.0★
Num Noms Mystery Pack Series 7-1
MGA Entertainment$17.903.8★
What buyers say about smooshy mushy
What buyers praise and complain about, mined from review topics.What buyers love
“adorable figure toy”
“Happy with the price”
“it smells really good”
“Great for your kids”
“Good quality, so cute”
“fit on the shimmer container just fine”
“This is a very giftable item”
“Made with high quality materials”
What buyers complain about
“Really expensive”
“slime smelled funky”
“got scared reading the bad reviews”
“It is small”
“But in both packages the color changes ones looked dirty”
“Terrible - misleading”
Top return reasons
Common questions
- Is smooshy mushy profitable to sell on Amazon United States?
- The niche generates $102K/yr across 14 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the smooshy mushy niche?
- 5 brands and 39 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smooshy mushy?
- Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.4%.
- When does demand for smooshy mushy peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the smooshy mushy niche?
- Listings span $6.63–$106.07; the average listing price is $33.25 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.