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Smooshy Mushy

Fail

The top 5 brands take 100% of clicks, so Smooshy Mushy is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$102K/yr664K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 39 sellers

Flapen Score

Smooshy Mushy against its category

The dotted line is the Toys & Games average. Past it, Smooshy Mushy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smooshy Mushy market on Amazon at a glance

Shoppers on Amazon United States searched for Smooshy Mushy 664K times last year and spent an estimated $102K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.5%
Market size, estimated
$102Ka year
Peak month
December1.9× the quietest month
Top search term
num noms292K searches a year

02 · Price

A sale here is worth $33.25.

Listings sell for $33.25 on average, from $6.63 to $106.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $33.25 that is $17K to $25K a year per listing.

Average price
$33.25inside the $15 to $100 sweet spot
Price range
$6.63–$106.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$17K–$25K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #2,367 within Dress-Up Accessories. It carries 606 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
50%
Out of stock, average day
17.0%
Average rank
#2,367in Dress-Up Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
606per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Smooshy Mushy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 232%
  • Brand 39%
  • Brand 43%
  • Brand 52%

Demand

Smooshy Mushy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Smooshy Mushy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • num noms292K/yr
  • nom noms75K/yr
  • poopsie51K/yr
  • poopsie slime surprise44K/yr
  • nom noms toys26K/yr
  • num nom21K/yr
  • num noms toys29K/yr
  • num nums23K/yr
  • nom nom18K/yr
  • numnoms12K/yr

Reviews and returns

What reviews say buyers love and hate about Smooshy Mushy

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“Really expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Smooshy Mushy questions

Answered from the same tracked data.