Smock
MaybeThe top 5 brands take only 47% of clicks. But demand is soft, at +7.3% this quarter, so Smock is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 4663
- Market size
- $492K/yr820K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 37%top-5 click share · 40 brands · 46 sellers
Flapen Score
Smock against its category
The dotted line is the Toys & Games average. Past it, Smock is stronger. Inside it, weaker.
Market
The Smock market on Amazon at a glance
Shoppers on Amazon United States searched for Smock 820K times last year and spent an estimated $492K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.
- Searches, last 12 months
- 820K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $492Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- smock99K searches a year
02 · Price
A sale here is worth $17.71.
Listings sell for $17.71 on average, from $5.48 to $102.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.71 that is $13K to $18K a year per listing.
- Average price
- $17.71inside the $15 to $100 sweet spot
- Price range
- $5.48–$102.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $13K–$18K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,817 within Aprons & Smocks. It carries 1,515 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #1,817in Aprons & Smocks
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,515per listing
- Listings tracked
- 63
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Smock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
46
Top-5 brand share
47%
Top 20: 81%
Top-5 click share
37%
Top 20: 62%
Open market
49%
- Brand 113%
- Brand 210%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 63%
Demand
Smock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Search terms
Top Smock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smock99K/yr
- smock apron113K/yr
- cobbler apron66K/yr
- art smock64K/yr
- cobbler aprons for women with pockets39K/yr
- smocks for kids51K/yr
- smocks28K/yr
- kids art smock44K/yr
- toddler smock34K/yr
- art smocks for kids 5-851K/yr
Reviews and returns
What reviews say buyers love and hate about Smock
We read the reviews and the return reasons for every product selling here.
“bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smock questions
Answered from the same tracked data.








