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Smock

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at +7.3% this quarter, so Smock is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Market size
$492K/yr820K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
37%top-5 click share · 40 brands · 46 sellers

Flapen Score

Smock against its category

The dotted line is the Toys & Games average. Past it, Smock is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smock market on Amazon at a glance

Shoppers on Amazon United States searched for Smock 820K times last year and spent an estimated $492K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months
820K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
3.4%
Market size, estimated
$492Ka year
Peak month
August3.1× the quietest month
Top search term
smock99K searches a year

02 · Price

A sale here is worth $17.71.

Listings sell for $17.71 on average, from $5.48 to $102.64. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $17.71 that is $13K to $18K a year per listing.

Average price
$17.71inside the $15 to $100 sweet spot
Price range
$5.48–$102.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$18K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,817 within Aprons & Smocks. It carries 1,515 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#1,817in Aprons & Smocks
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,515per listing
Listings tracked
63

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Smock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

46

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

37%

Top 20: 62%

Open market

49%

  • Brand 113%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 63%

Demand

Smock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Smock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smock99K/yr
  • smock apron113K/yr
  • cobbler apron66K/yr
  • art smock64K/yr
  • cobbler aprons for women with pockets39K/yr
  • smocks for kids51K/yr
  • smocks28K/yr
  • kids art smock44K/yr
  • toddler smock34K/yr
  • art smocks for kids 5-851K/yr

Reviews and returns

What reviews say buyers love and hate about Smock

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.4%of orders come back
“bigger than expected”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smock questions

Answered from the same tracked data.