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Smiley Face Stickers

Maybe

An estimated 0.8% of orders come back. But prices span $3.95–$9.63, mostly outside the sweet spot, so Smiley Face Stickers is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 46
Market size
$120K/yr260K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
37%top-5 click share · 22 brands · 32 sellers

Flapen Score

Smiley Face Stickers against its category

The dotted line is the Toys & Games average. Past it, Smiley Face Stickers is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiley Face Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Smiley Face Stickers 260K times last year and spent an estimated $120K. The top 5 brands take 56% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
7.0%
Market size, estimated
$120Ka year
Peak month
August2.0× the quietest month
Top search term
smiley face stickers146K searches a year

02 · Price

A sale here is worth $6.57.

Listings sell for $6.57 on average, from $3.95 to $9.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $6.57 that is $3K to $5K a year per listing.

Average price
$6.57under the $15 to $100 sweet spot
Price range
$3.95–$9.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$3K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #496 within Stickers. It carries 362 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#496in Stickers
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
36

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Smiley Face Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

32

Est. top-5 brand share

56%

Top 20: 99%

Est. top-5 click share

37%

Top 20: 84%

Open market

36%

  • Wercokt17%
  • Anwyll12%
  • IBAKE11%
  • TownStix9%
  • Psxuie8%
  • HiGift7%

Demand

Smiley Face Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Smiley Face Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smiley face stickers146K/yr
  • happy face stickers33K/yr
  • smiley stickers26K/yr
  • smile stickers22K/yr
  • smiley face sticker9K/yr
  • smile sticker4K/yr
  • large smiley face stickers5K/yr
  • smile face stickers4K/yr
  • stickers smiley face4K/yr
  • smiley stickers for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Smiley Face Stickers

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too large for my need”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Smiley Face Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data