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Smiley Face Stamp

Fail

Shoppers spend an estimated $17K a year here, so Smiley Face Stamp is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$17K/yr37K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
47%top-5 click share · 17 brands · 22 sellers

Flapen Score

Smiley Face Stamp against its category

The dotted line is the Toys & Games average. Past it, Smiley Face Stamp is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiley Face Stamp market on Amazon at a glance

Shoppers on Amazon United States searched for Smiley Face Stamp 37K times last year and spent an estimated $17K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
4.1%
Market size, estimated
$17Ka year
Peak month
August2.7× the quietest month
Top search term
smiley face stamp17K searches a year

02 · Price

A sale here is worth $11.20.

Listings sell for $11.20 on average, from $7.26 to $17.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $11.20 that is $0 to $1K a year per listing.

Average price
$11.20under the $15 to $100 sweet spot
Price range
$7.26–$17.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #194 within Printing & Stamping. It carries 820 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#194in Printing & Stamping
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
820per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Smiley Face Stamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

18%

  • Brand 144%
  • Brand 211%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Smiley Face Stamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Smiley Face Stamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smiley face stamp17K/yr
  • happy face stamp6K/yr
  • smile stamp4K/yr
  • smiley stamp3K/yr
  • smiley face stamps3K/yr
  • smiley face stamps for teachers5K/yr

Reviews and returns

What reviews say buyers love and hate about Smiley Face Stamp

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“the replacement were just as bad”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Smiley Face Stamp questions

Answered from the same tracked data.