Smash Up
brand-locked demand (top 5 brands take 100% of clicks) — Smash Up doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Smash Up profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Smash Up is a $73K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Smash Up: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.9% over the last 90 days and 5.8% of searches end in a purchase.
$73K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Smash Up products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago
Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago
AEG Smash Up: Cease & Desist Card Game Expansion | Astroknights Changerbots Ignobles Star Roamers | 2-4 Players | Ages 14+ | 30-45 Minute Playtime
- Price
- $23.79
- Rating
- 4.7/5
- Reviews
- 387
- Age
- 15y ago
Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game
- Price
- $26.05
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 4y ago
Smash Up: Marvel - Officially Licensed Collectible Card Game Featuring Marvel Characters Including The Ultimates & Hydra
- Price
- $29.13
- Rating
- 4.8/5
- Reviews
- 507
- Age
- 6y ago
Trending
90-day click momentum
AEG Smash Up: Monster Smash Expansion | Action-Packed Family Card Game | Giant Ants Mad Scientists Vampires Werewolves | 2-4 Players | Ages 14+
- Price
- $40.28
- Rating
- 4.8/5
- Reviews
- 620
- Age
- 12y ago
Smash Up The Obligatory Cthulhu Expansion - Board Game Card Game Lovecraft Old Ones and more 2 to 4 Players 30 to 45 Minute Play Time for Ages 10 and Up Alderac Entertainment Group (AEG)
- Price
- $31.57
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 13y ago
AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+
- Price
- $10.59
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 2y ago
Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago
AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5y ago
Newest
by launch dateAEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+
- Price
- $10.59
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 2y ago
AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago
Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game
- Price
- $26.05
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 4y ago
Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago
AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 rising
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- AEG78%
- USAOPOLY19%
- Smash Up3%
Smash Up demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.8×
Top Smash Up search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smash up25K/yr
- smash up expansion packs12K/yr
- smash up expansion5K/yr
- smash up board game6K/yr
- smashup4K/yr
What reviews say buyers love and hate about Smash Up
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“A fun game”
“Simple card pack”
Smash Up return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smash Up questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
