Skip to content

Smash Up

Fail

The top 5 brands take 100% of clicks, so Smash Up is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$73K/yr51K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
60%top-5 click share · 3 brands · 46 sellers

Flapen Score

Smash Up against its category

The dotted line is the Toys & Games average. Past it, Smash Up is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smash Up market on Amazon at a glance

Shoppers on Amazon United States searched for Smash Up 51K times last year and spent an estimated $73K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
5.8%
Market size, estimated
$73Ka year
Peak month
December2.8× the quietest month
Top search term
smash up25K searches a year

02 · Price

A sale here is worth $24.37.

Listings sell for $24.37 on average, from $10.59 to $40.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.37 that is $0 to $2K a year per listing.

Average price
$24.37inside the $15 to $100 sweet spot
Price range
$10.59–$40.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #9,310 within Dedicated Deck Card Games. It carries 372 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
23.1%
Average rank
#9,310in Dedicated Deck Card Games
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
372per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Smash Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 219%
  • Brand 33%

Demand

Smash Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Smash Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smash up25K/yr
  • smash up expansion packs12K/yr
  • smash up expansion5K/yr
  • smash up board game6K/yr
  • smashup4K/yr

Reviews and returns

What reviews say buyers love and hate about Smash Up

We read the reviews and the return reasons for every product selling here.

83%of positive reviews mention “Fun/Entertainment Experience”
1.3%of orders come back
“A fun game”
A buyer, on “Fun/Entertainment Experience”83% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Smash Up questions

Answered from the same tracked data.