Is smash up profitable to sell on Amazon United States?

The niche generates $73K/yr across 13 tracked products. 90-day search growth is +12.9%. Flapen's verdict: Skip it (46/100).

How competitive is the smash up niche?

3 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

When does demand for smash up peak?

Demand peaks in Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the smash up niche?

Listings span $10.59–$40.28; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.

smash up

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$24.37

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$10.59–$40.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great372.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$73K

$73K/yr · 51K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, smash up is a $73K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

smash up market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $37K–$49K; units × avg price
Conversion rate: 5.8%
Avg BSR: #9,310
Page quality: 0%
Prime: 92%
Sponsored: 38%
Out of stock: 23.1%
Avg brand age: 53 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

AEG78%
USAOPOLY19%
Smash Up3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.8×

Open Trend

Top smash up search terms

smash up25K/yr +7.4%2.1% conv.
smash up expansion packs12K/yr -23.4%3.1% conv.
smash up expansion5K/yr +72.5%3.7% conv.
smash up board game6K/yr +45.6%1.5% conv.
smashup4K/yr +52.1%1.4% conv.

All search terms

Top smash up products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+

AEG$24.714.6★96 rev

Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction

AEG$12.354.7★41 rev

AEG Smash Up: Cease & Desist Card Game Expansion | Astroknights Changerbots Ignobles Star Roamers | 2-4 Players | Ages 14+ | 30-45 Minute Playtime

AEG$23.794.7★387 rev

Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game

USAOPOLY$26.054.6★242 rev

Smash Up: Marvel - Officially Licensed Collectible Card Game Featuring Marvel Characters Including The Ultimates & Hydra

USAOPOLY$29.134.8★507 rev

Newest

by launch date

AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+

AEG$10.594 rev

2y ago

AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+

AEG$24.7196 rev

3y ago

Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game

USAOPOLY$26.05242 rev

4y ago

Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction

AEG$12.3541 rev

4y ago

AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+

AEG$12.3849 rev

5y ago

What buyers say about smash up

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience83%

“A fun game”

Ease Of Use17%

“Simple card pack”

Top return reasons

Value For Money64%

Adhesion/Stickiness9%

Advertised Vs Actual Product9%

Product Condition9%

Gifting Purpose9%

Common questions

Is smash up profitable to sell on Amazon United States?: The niche generates $73K/yr across 13 tracked products. 90-day search growth is +12.9%. Flapen's verdict: Skip it (46/100).
How competitive is the smash up niche?: 3 brands and 46 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
When does demand for smash up peak?: Demand peaks in Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the smash up niche?: Listings span $10.59–$40.28; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.