Smash Up
FailThe top 5 brands take 100% of clicks, so Smash Up is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $73K/yr51K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 46 sellers
Flapen Score
Smash Up against its category
The dotted line is the Toys & Games average. Past it, Smash Up is stronger. Inside it, weaker.
Market
The Smash Up market on Amazon at a glance
Shoppers on Amazon United States searched for Smash Up 51K times last year and spent an estimated $73K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $73Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- smash up25K searches a year
02 · Price
A sale here is worth $24.37.
Listings sell for $24.37 on average, from $10.59 to $40.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.37 that is $0 to $2K a year per listing.
- Average price
- $24.37inside the $15 to $100 sweet spot
- Price range
- $10.59–$40.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #9,310 within Dedicated Deck Card Games. It carries 372 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 23.1%
- Average rank
- #9,310in Dedicated Deck Card Games
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 372per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Smash Up products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago

Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago

AEG Smash Up: Cease & Desist Card Game Expansion | Astroknights Changerbots Ignobles Star Roamers | 2-4 Players | Ages 14+ | 30-45 Minute Playtime
- Price
- $23.79
- Rating
- 4.7/5
- Reviews
- 387
- Age
- 15y ago

Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game
- Price
- $26.05
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 4y ago

Smash Up: Marvel - Officially Licensed Collectible Card Game Featuring Marvel Characters Including The Ultimates & Hydra
- Price
- $29.13
- Rating
- 4.8/5
- Reviews
- 507
- Age
- 6y ago
Trending
estimated 90-day click momentum
AEG Smash Up: Monster Smash Expansion | Action-Packed Family Card Game | Giant Ants Mad Scientists Vampires Werewolves | 2-4 Players | Ages 14+
- Price
- $40.28
- Rating
- 4.8/5
- Reviews
- 620
- Age
- 12y ago

Smash Up The Obligatory Cthulhu Expansion - Board Game Card Game Lovecraft Old Ones and more 2 to 4 Players 30 to 45 Minute Play Time for Ages 10 and Up Alderac Entertainment Group (AEG)
- Price
- $31.57
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 13y ago

AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+
- Price
- $10.59
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 2y ago

Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago

AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5y ago
Newest
by launch date
AEG Smash Up: Teens Mini Expansion | Radical 80s Faction Deck for New Gameplay | Ages 14+
- Price
- $10.59
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 2y ago

AEG Smash Up: Excellent Movies Dudes! Expansion | 80s Card Game | Action Heroes Backtimers Extramorphs Wraithrustlers | 2-4 Players | Ages 10+
- Price
- $24.71
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 3y ago

Smash Up: Disney Edition | Featuring Disney Characters from Frozen Big Hero 6 The Lion King Aladdin The Nightmare Before Christmas & More | Standalone Smash Up Game
- Price
- $26.05
- Rating
- 4.6/5
- Reviews
- 242
- Age
- 4y ago

Smash Up: Knights of the Round Table Mini Expansion Adds Arthurian Faction
- Price
- $12.35
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 4y ago

AEG Smash Up: Goblins Mini Expansion | Risky Exciting New Faction Deck | Ages 14+
- Price
- $12.38
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- AEG78%
- USAOPOLY19%
- Smash Up3%
Demand
Smash Up search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.8×
Search terms
Top Smash Up search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smash up25K/yr
- smash up expansion packs12K/yr
- smash up expansion5K/yr
- smash up board game6K/yr
- smashup4K/yr
Reviews and returns
What reviews say buyers love and hate about Smash Up
We read the reviews and the return reasons for every product selling here.
“A fun game”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smash Up questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








