Small Toys for Toddlers 1-3
MaybeThe top 5 brands take only 20% of clicks. But demand is soft, at -33.7% this quarter, so Small Toys for Toddlers 1-3 is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $73K/yr165K searches / yr
- 90-day growth
- -33.7%search demand this quarter
- Competition
- 18%top-5 click share · 90 brands · 217 sellers
Flapen Score
Small Toys for Toddlers 1-3 against its category
The dotted line is the Toys & Games average. Past it, Small Toys for Toddlers 1-3 is stronger. Inside it, weaker.
Market
The Small Toys for Toddlers 1-3 market on Amazon at a glance
Shoppers on Amazon United States searched for Small Toys for Toddlers 1-3 165K times last year and spent an estimated $73K. The top 5 brands take 20% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -33.7%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $73Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- sensory toys 1 year old37K searches a year
02 · Price
A sale here is worth $14.95.
Listings sell for $14.95 on average, from $4.95 to $46.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.95 that is $0 to $1K a year per listing.
- Average price
- $14.95under the $15 to $100 sweet spot
- Price range
- $4.95–$46.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #41 within Early Development & Activity Toys. It carries 5,984 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #41in Early Development & Activity Toys
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 5,984per listing
- Listings tracked
- 114
04 · Newcomers
14 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Toys for Toddlers 1-3 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
90 falling
Sellers
217
Top-5 brand share
20%
Top 20: 52%
Top-5 click share
18%
Top 20: 48%
Open market
77%
- Brand 15%
- Brand 24%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Small Toys for Toddlers 1-3 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Small Toys for Toddlers 1-3 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sensory toys 1 year old37K/yr
- small toddler toys44K/yr
- small toys for toddlers 1-328K/yr
- small toys for toddlers14K/yr
- baby sensory toys 12-18 months15K/yr
- one year old sensory toys9K/yr
- sensory toys for 1+ year old6K/yr
- stimulating toys for toddlers 3-57K/yr
- sensory learning toys for toddlers 1-32K/yr
- autistic toys for boys 2-33K/yr
Reviews and returns
What reviews say buyers love and hate about Small Toys for Toddlers 1-3
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Toys for Toddlers 1-3 questions
Answered from the same tracked data.