Small Action Figures

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

2.3%

Market size, estimated

$110Ka year

Peak month

December2.9× the quietest month

Top search term

marvel minifigures28K searches a year

Listings sell for $26.09 on average, from $6.73 to $169.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.09 that is $3K to $7K a year per listing.

Average price

$26.09inside the $15 to $100 sweet spot

Price range

$6.73–$169.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,401 within Figures. It carries 1,003 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#1,401in Figures

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,003per listing

Listings tracked

32

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

32 months