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Sleepover Games

Fail

The top 5 products take 100% of clicks, so Sleepover Games is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$113K/yr132K searches / yr
90-day growth
+75.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 24 sellers

Flapen Score

Sleepover Games against its category

The dotted line is the Toys & Games average. Past it, Sleepover Games is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepover Games market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepover Games 132K times last year and spent an estimated $113K. All 3 brands take every click. Demand peaks in Jun–Jul–Aug–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +75.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+75.7%
Conversion, latest week
5.2%
Market size, estimated
$113Ka year
Peak month
July51.5× the quietest month
Top search term
laugh you lose game12K searches a year

02 · Price

A sale here is worth $16.41.

Listings sell for $16.41 on average, from $11.38 to $19.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At $16.41 that is $41K to $49K a year per listing.

Average price
$16.41inside the $15 to $100 sweet spot
Price range
$11.38–$19.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,500–3,000
Revenue per listing a year
$41K–$49K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #896 within Dedicated Deck Card Games. It carries 3,130 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#896in Dedicated Deck Card Games
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,130per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sleepover Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 232%
  • Brand 34%

Demand

Sleepover Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 51.5×

Search terms

Top Sleepover Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laugh you lose game12K/yr
  • you laugh your out game30K/yr
  • laugh you lose card game5K/yr
  • laugh you lose7K/yr
  • ladbible joke game4K/yr
  • you laugh you lose6K/yr
  • you laugh you lose game8K/yr
  • try not to laugh game10K/yr
  • you laugh youre out9K/yr
  • dont laugh game6K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepover Games

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Fun/Entertainment Experience”
81%of negative reviews mention “Fun/Entertainment Experience”
3.4%of orders come back
“Got bored easily”
A buyer, on “Fun/Entertainment Experience”81% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sleepover Games questions

Answered from the same tracked data.