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Skunk

a small market ($73K/yr) — Skunk doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

Market size 18Growth 21Conversion 64Competition 19Returns 79Price range 70Avg price 86Brand share 27Review moat 70Quality gap 50
This niche Category average · 3,143 niches

Is Skunk profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Skunk is a $73K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 42/100.

Skunk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 5.7% of searches end in a purchase.

$73K

revenue / yr

Units sold / yr4K
Search volume / yr-8.6%67K
Conversion rate5.7%
Avg price$19.23

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 53
Top-5 product click share77%
Open market11%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews719

Top Skunk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

53

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Hasbro Gaming48%
  • BABATEES15%
  • Nature's Miracle9%
  • Douglas9%
  • Odorcide7%
  • Dunlap Lures5%
  • Open — no brand owns it (2 brands, 6%)

Skunk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR5.7%Products11Brands8Top 5 Brands89%OOS Rate7.7%Rating4.5★Reviews719Avg BSR#6,577
3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Top Skunk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skunk51K/yr
  • dump the skunk card game9K/yr
  • zorrillo3K/yr
  • dump the skunk4K/yr

What reviews say buyers love and hate about Skunk

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience26%

Lots of fun

Smell24%

has a nice lemon scent to it

Ease Of Use7%

It was easy to use

Quality-Overall7%

This is a good quality card game

Advertised Vs Actual Product6%

Much nicer than expected

What buyers complain about

89% of reviews
Smell49%

it didnt smell at all

Functionality-Overall25%

DOESN'T WORK

Size-Overall4%

its small & doesnt squeak

Instructions/User Manual/Troubleshooting2%

Incomplete instructions

Gifting Purpose2%

Gag gift

Skunk return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
44%
2Functionality-Overall
12%
3Leak-Proof
9%
4Value For Money
8%
5Size-Overall
7%

Common Skunk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skunk 42/100 on Amazon United States — Skip it. The niche generates $73K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Skunk on Amazon United States peaks in Aug–Sep–Oct–Nov, where the busiest month runs 2.6× the quietest.