Is skip bo profitable to sell on Amazon United States?

The niche generates $836K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (47/100).

How competitive is the skip bo niche?

5 brands and 76 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skip bo?

Top complaints mined from reviews: Size-Overall, Durability, Product Condition. The return rate is 1.1%.

When does demand for skip bo peak?

Demand peaks in Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the skip bo niche?

Listings span $8.48–$24.61; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 7,277 reviews — the moat a new listing must climb.

skip bo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.45

avg listing price — sweet spot $15–$100

Market size

Good$836K

$836K/yr · 514K searches

Price range

Good$8.48–$24.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.2%

90-day search growth — must beat 0% to launch

Review moat

Bad7,277.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, skip bo is a $836K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

skip bo market data

Units sold / yr: 60K–80K; avg 12,500–15,000/product
Revenue / yr: $927K–$1.2M; units × avg price
Conversion rate: 10.5%
Avg BSR: #412
Page quality: 0%
Prime: 100%
Sponsored: 30%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Mattel Games74%
Mattel17%
Skip Bo4%
Klein3%
World's Smallest2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.9×

Open Trend

Top skip bo search terms

skip bo201K/yr +34.1%11.1% conv.
skipbo card game149K/yr -14.9%15.0% conv.
skip bo card game63K/yr +14.7%13.1% conv.
skipbo46K/yr +8.2%12.0% conv.
skipbo card game original18K/yr +7.1%14.8% conv.
skip bo card game original9K/yr -0.6%11.7% conv.
skipo card game8K/yr -5.5%14.3% conv.
skip-bo7K/yr +16.1%7.8% conv.
skip bo cards5K/yr +36.1%9.6% conv.
skibo card game4K/yr +21.9%10.2% conv.

All search terms

Top skip bo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games Skip-Bo Ages 7+ 2-6 Players

Mattel Games$10.514.8★40,066 rev

Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players

Mattel Games$14.274.8★5,237 rev

Bjdesign Bjdesign Skip Bo Card Game Bundled with Uno

Mattel$14.774.8★1,706 rev

Mattel Phase 10 Card Game with Skip-Bo Card Game

Mattel$17.484.8★1,822 rev

Mattel Games SKIP BO Card Game

Skip Bo$8.484.9★20,254 rev

Newest

by launch date

Mattel Games Skip-Bo Deluxe Card Game Tin Ages 7+ Players 2-6

Mattel Games$15.924 rev

2mo ago

Mattel Skip-Bo and Skip-Bo Card Game Combo Pack of 2

Mattel$24.6141 rev

1y ago

Theo Klein 5904 Skip.Bo Carry Bag I Practical Playing Card Bag for Traveling I Protects the Cards from Moisture and dust I Toy for Children from 3 Years

Klein$16.081,758 rev

3y ago

Worlds Smallest Skip-Bo Super Fun for Outdoors Travel & Family Game Night

World's Smallest$8.63244 rev

4y ago

Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players

Mattel Games$14.275,237 rev

5y ago

What buyers say about skip bo

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience57%

“Fun family game”

Ease Of Use8%

“Easy and fun”

Advertised Vs Actual Product6%

“exactly as advertised”

Value For Money5%

“good price for these cards”

Trivia Games5%

“Fun family game you can learn while you play”

Gifting Purpose5%

“PERFECT FOR GIFT-GIVING”

Durability3%

“Durability is great”

Quality-Overall3%

“The size, appearance and quality of the cards are spot-on”

Collectibles1%

“Cards”

Size-Overall1%

“fit all the cards neatly”

What buyers complain about

Size-Overall25%

“should have been designed slightly taller”

Durability25%

“these do not last long at all”

Product Condition10%

“Appeared to be a used/returned item”

Fun/Entertainment Experience10%

“nothing to exciting”

Thickness8%

“I wish the cards were a bit thicker”

Value For Money5%

“should be better for the price”

Material Quality5%

“Bad material”

Top return reasons

Size-Overall34%

Value For Money27%

Advertised Vs Actual Product11%

Product Condition9%

Gifting Purpose6%

Adhesion/Stickiness1%

Assembly/Installation1%

Quality-Overall1%

Wrinkles1%

Defective Material/Parts1%

Common questions

Is skip bo profitable to sell on Amazon United States?: The niche generates $836K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Skip it (47/100).
How competitive is the skip bo niche?: 5 brands and 76 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in skip bo?: Top complaints mined from reviews: Size-Overall, Durability, Product Condition. The return rate is 1.1%.
When does demand for skip bo peak?: Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the skip bo niche?: Listings span $8.48–$24.61; the average listing price is $15.45 (sweet spot $15–$100). The average incumbent carries 7,277 reviews — the moat a new listing must climb.