Skip Bo
brand-locked demand (top 5 brands take 100% of clicks) — Skip Bo doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Skip Bo profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Skip Bo is a $836K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Skip Bo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.2% over the last 90 days and 10.5% of searches end in a purchase.
$836K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 10 products
Top Skip Bo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Games Skip-Bo Ages 7+ 2-6 Players
- Price
- $10.51
- Rating
- 4.8/5
- Reviews
- 40,066
- Age
- 13y ago
Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players
- Price
- $14.27
- Rating
- 4.8/5
- Reviews
- 5,237
- Age
- 5y ago
Bjdesign Bjdesign Skip Bo Card Game Bundled with Uno
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 1,706
- Age
- 8y ago
Mattel Phase 10 Card Game with Skip-Bo Card Game
- Price
- $17.48
- Rating
- 4.8/5
- Reviews
- 1,822
- Age
- 10y ago
Mattel Games SKIP BO Card Game
- Price
- $8.48
- Rating
- 4.9/5
- Reviews
- 20,254
- Age
- 22y ago
Trending
90-day click momentum
Mattel Games Skip-Bo Deluxe Card Game Tin Ages 7+ Players 2-6
- Price
- $15.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Worlds Smallest Skip-Bo Super Fun for Outdoors Travel & Family Game Night
- Price
- $8.63
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 4y ago
Mattel Skip-Bo and Skip-Bo Card Game Combo Pack of 2
- Price
- $24.61
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players
- Price
- $14.27
- Rating
- 4.8/5
- Reviews
- 5,237
- Age
- 5y ago
Mattel Phase 10 Card Game with Skip-Bo Card Game
- Price
- $17.48
- Rating
- 4.8/5
- Reviews
- 1,822
- Age
- 10y ago
Newest
by launch dateMattel Games Skip-Bo Deluxe Card Game Tin Ages 7+ Players 2-6
- Price
- $15.92
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Mattel Skip-Bo and Skip-Bo Card Game Combo Pack of 2
- Price
- $24.61
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Theo Klein 5904 Skip.Bo Carry Bag I Practical Playing Card Bag for Traveling I Protects the Cards from Moisture and dust I Toy for Children from 3 Years
- Price
- $16.08
- Rating
- 4.5/5
- Reviews
- 1,758
- Age
- 3y ago
Worlds Smallest Skip-Bo Super Fun for Outdoors Travel & Family Game Night
- Price
- $8.63
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 4y ago
Mattel Games Skip-Bo Card Game in Storage Tin for 2-6 Players
- Price
- $14.27
- Rating
- 4.8/5
- Reviews
- 5,237
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Mattel Games74%
- Mattel17%
- Skip Bo4%
- Klein3%
- World's Smallest2%
- Open — no brand owns it (0%)
Skip Bo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Skip Bo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skip bo201K/yr
- skipbo card game149K/yr
- skip bo card game63K/yr
- skipbo46K/yr
- skipbo card game original18K/yr
- skip bo card game original9K/yr
- skipo card game8K/yr
- skip-bo7K/yr
- skip bo cards5K/yr
- skibo card game4K/yr
What reviews say buyers love and hate about Skip Bo
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Fun family game”
“Easy and fun”
“exactly as advertised”
“good price for these cards”
“Fun family game you can learn while you play”
What buyers complain about
88% of reviews“should have been designed slightly taller”
“these do not last long at all”
“Appeared to be a used/returned item”
“nothing to exciting”
“I wish the cards were a bit thicker”
Skip Bo return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Skip Bo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
