Is skin tone colored pencils profitable to sell on Amazon United States?

The niche generates $231K/yr across 13 tracked products. 90-day search growth is +27.5%. Flapen's verdict: Skip it (45/100).

How competitive is the skin tone colored pencils niche?

5 brands and 100 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in skin tone colored pencils?

Top complaints mined from reviews: Color, Quality-Overall, Ease Of Use. The return rate is 0.7%.

When does demand for skin tone colored pencils peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.8× the quietest.

What does it cost to enter the skin tone colored pencils niche?

Listings span $4.78–$40.94; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.

skin tone colored pencils

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.44

avg listing price — sweet spot $15–$100

Price range

Good$4.78–$40.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Market size

Okay$231K

$231K/yr · 238K searches

Review moat

Okay3,028

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, skin tone colored pencils is a $231K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

skin tone colored pencils market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $329K–$411K; units × avg price
Conversion rate: 5.9%
Avg BSR: #108
Page quality: 0%
Prime: 100%
Sponsored: 31%
Out of stock: 1.1%
Avg brand age: 55 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Crayola89%
Black Widow4%
Faber-Castell4%
Shuttle Art2%
KALOUR PDAS2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Open Trend

Top skin tone colored pencils search terms

skin tone colored pencils41K/yr -11.4%5.5% conv.
colors of the world crayons29K/yr +87.6%3.9% conv.
skin color crayons29K/yr +58.3%4.6% conv.
skin tone crayons17K/yr +33.8%5.1% conv.
crayola colors of the world13K/yr +24.9%5.7% conv.
skin colored pencils15K/yr +2.4%7.1% conv.
multicultural crayons13K/yr +95.6%3.9% conv.
crayola colors of the world crayons9K/yr +100.8%5.8% conv.
colors of the world8K/yr +67.9%3.7% conv.
colors of the world colored pencils11K/yr -10.0%8.2% conv.

All search terms

Top skin tone colored pencils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Bulk Crayon Set Colors of The World Teacher Classroom Must Haves School Supplies Essentials 6 Sets of 24 Colors

Crayola$14.994.8★1,178 rev

Crayola Colors of the World Colored Pencil Set (24ct) Skin Tone Colored Pencils for Kids Coloring Book Pencils Gifts for Kids

Crayola$4.784.8★6,904 rev

Crayola 24 Ct Large Ultra-Clean Washable Crayons Colors of the World

Crayola$13.334.5★50 rev

Crayola Colors of The World Markers (24 Count) Cute School Supplies Teacher Must Haves Skin Tone Markers for Kids

Crayola$7.344.8★5,524 rev

Crayola Colors of The World Bulk Crayon Classpack (480ct) 24 Colors Kindergarten & Elementary Classroom Must Haves School Supplies for Teachers Ages 3+

Crayola$40.944.8★1,206 rev

Newest

by launch date

KALOUR PDAS 36 Skin Tones Colored Pencils Portrait Set Oil Based Pre-sharpened Drawing Pencils for Beginner Adult Artist Coloring Book Drawing Sketching Art Project With Light Fast Ratings

KALOUR PDAS$10.82817 rev

1y ago

Crayola Colors of the World Skin Tone Colored Pencils Classpack (240ct) Classroom Must Haves Teacher Supplies Bulk Colored Pencils

Crayola$40.4737 rev

2y ago

Crayola 24 Ct Large Ultra-Clean Washable Crayons Colors of the World

Crayola$13.3350 rev

2y ago

Shuttle Art 36 Skin Tone Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil for Adults Kids Artists Beginners Drawing Coloring Sketching

Shuttle Art$13.21759 rev

3y ago

Faber-Castell Black Edition Skin Tone Colored Pencils 12 Count

Faber-Castell$7.429,798 rev

3y ago

What buyers say about skin tone colored pencils

What buyers praise and complain about, mined from review topics.

What buyers love

Color47%

“The colors are very pretty”

Quality-Overall12%

“Good quality”

Pen/Pencil Quality8%

“These are nice pencils”

Value For Money7%

“Worth every penny”

Educational-Overall5%

“Great for teachers”

Soft Feel3%

“Very smooth”

Durability2%

“Durable, and sharpens to a nice point”

Ease Of Use2%

“Easy to use”

Advertised Vs Actual Product2%

“As expected”

Scratch Resistance1%

“Great for cabinet scratches to cover up”

What buyers complain about

Color33%

“Not good color”

Quality-Overall7%

“Hope theres a better quality product to be found elsewhere”

Ease Of Use5%

“which makes them much harder to use”

Scratch Resistance5%

“meaning theyre definitely a bit scratchy”

Hard Feel5%

“They are too hard”

Thickness3%

“are too waxy”

Durability3%

“I was the only person using them - they broke easily”

Advertised Vs Actual Product3%

“Crucial to know: These are falsely advertised as oil-based”

Top return reasons

Color34%

Value For Money11%

Advertised Vs Actual Product10%

Size-Overall10%

Defective Material/Parts7%

Quality-Overall6%

Moist/Dry3%

Compatibility-Overall2%

Functionality-Overall2%

Gifting Purpose2%

Common questions

Is skin tone colored pencils profitable to sell on Amazon United States?: The niche generates $231K/yr across 13 tracked products. 90-day search growth is +27.5%. Flapen's verdict: Skip it (45/100).
How competitive is the skin tone colored pencils niche?: 5 brands and 100 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in skin tone colored pencils?: Top complaints mined from reviews: Color, Quality-Overall, Ease Of Use. The return rate is 0.7%.
When does demand for skin tone colored pencils peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 3.8× the quietest.
What does it cost to enter the skin tone colored pencils niche?: Listings span $4.78–$40.94; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.