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Skin Tone Colored Pencils

brand-locked demand (top 5 brands take 100% of clicks) — Skin Tone Colored Pencils doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 44Growth 55Conversion 66Competition 19Returns 96Price range 72Avg price 79Brand share 0Review moat 35Quality gap 18
This niche Category average · 3,143 niches

Is Skin Tone Colored Pencils profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Skin Tone Colored Pencils is a $231K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.

Skin Tone Colored Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.5% over the last 90 days and 5.9% of searches end in a purchase.

$231K

revenue / yr

Units sold / yr25K
Search volume / yr+27.5%238K
Conversion rate5.9%
Avg price$16.44

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 100
Top-5 product click share78%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement31%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews3,028

Top Skin Tone Colored Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

$0$23K$46K$69K$92K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Crayola89%
  • Black Widow4%
  • Faber-Castell4%
  • Shuttle Art2%
  • KALOUR PDAS2%
  • Open — no brand owns it (0%)

Skin Tone Colored Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR5.9%Products13Brands5Top 5 Brands100%OOS Rate1.1%Rating4.7★Reviews3,028Avg BSR#108
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.8×

Top Skin Tone Colored Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skin tone colored pencils41K/yr
  • colors of the world crayons29K/yr
  • skin color crayons29K/yr
  • skin tone crayons17K/yr
  • crayola colors of the world13K/yr
  • skin colored pencils15K/yr
  • multicultural crayons13K/yr
  • crayola colors of the world crayons9K/yr
  • colors of the world8K/yr
  • colors of the world colored pencils11K/yr

What reviews say buyers love and hate about Skin Tone Colored Pencils

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Color47%

The colors are very pretty

Quality-Overall12%

Good quality

Pen/Pencil Quality8%

These are nice pencils

Value For Money7%

Worth every penny

Educational-Overall5%

Great for teachers

What buyers complain about

65% of reviews
Color33%

Not good color

Quality-Overall7%

Hope theres a better quality product to be found elsewhere

Ease Of Use5%

which makes them much harder to use

Scratch Resistance5%

meaning theyre definitely a bit scratchy

Hard Feel5%

They are too hard

Skin Tone Colored Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
34%
2Value For Money
11%
3Advertised Vs Actual Product
10%
4Size-Overall
10%
5Defective Material/Parts
7%

Common Skin Tone Colored Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Skin Tone Colored Pencils 45/100 on Amazon United States — Skip it. The niche generates $231K/yr across 13 tracked products. Search demand moved +27.5% over the last 90 days.
Search demand for Skin Tone Colored Pencils on Amazon United States peaks in Jul–Aug–Sep, where the busiest month runs 3.8× the quietest.