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Sinister Affirmations

Fail

Shoppers spend an estimated $8K a year here, so Sinister Affirmations is a Fail.

Flapen Score
26
26 / 100
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Market size
$8K/yr87K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
81%top-5 click share · 10 brands · 17 sellers

Flapen Score

Sinister Affirmations against its category

The dotted line is the Toys & Games average. Past it, Sinister Affirmations is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sinister Affirmations market on Amazon at a glance

Shoppers on Amazon United States searched for Sinister Affirmations 87K times last year and spent an estimated $8K. The top 5 brands take 81% of clicks. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
0.7%
Market size, estimated
$8Ka year
Top search term
sinister affirmations66K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $7.83 to $22.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $14.27 that is $1K to $4K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$7.83–$22.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,182 within Dedicated Deck Card Games. It carries 540 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,182in Dedicated Deck Card Games
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
540per listing
Listings tracked
10

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Sinister Affirmations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • Brand 146%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 14%)

Demand

Sinister Affirmations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 29.9× · 8 of 12 months tracked

Search terms

Top Sinister Affirmations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sinister affirmations66K/yr
  • sinister affirmations cards4K/yr
  • sinister affirmation cards17K/yr

Reviews and returns

What reviews say buyers love and hate about Sinister Affirmations

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Fun/Entertainment Experience”
39%of negative reviews mention “Fun/Entertainment Experience”
2.3%of orders come back
“I got bored pretty quickly”
A buyer, on “Fun/Entertainment Experience”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sinister Affirmations questions

Answered from the same tracked data.