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Singing Fish

Fail

Buyers convert on only 1.3% of searches, so Singing Fish is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$200K/yr382K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
81%top-5 click share · 9 brands · 31 sellers

Flapen Score

Singing Fish against its category

The dotted line is the Toys & Games average. Past it, Singing Fish is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Singing Fish market on Amazon at a glance

Shoppers on Amazon United States searched for Singing Fish 382K times last year and spent an estimated $200K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
1.3%
Market size, estimated
$200Ka year
Peak month
December3.7× the quietest month
Top search term
big mouth billy bass78K searches a year

02 · Price

A sale here is worth $41.58.

Listings sell for $41.58 on average, from $6.76 to $108.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $41.58 that is $21K to $31K a year per listing.

Average price
$41.58inside the $15 to $100 sweet spot
Price range
$6.76–$108.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$21K–$31K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #2,298 within Musical Toys. It carries 832 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
6.2%
Average rank
#2,298in Musical Toys
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Singing Fish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$60K$80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

31

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

9%

  • OOTB33%
  • Gemmy28%
  • Yamamoto12%
  • The 3D Art Company8%
  • Premier Life Store6%
  • Funtime Gifts5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Singing Fish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Singing Fish search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • big mouth billy bass78K/yr
  • singing fish62K/yr
  • billy bass singing fish46K/yr
  • billy bass31K/yr
  • singing fish wall plaque27K/yr
  • talking fish25K/yr
  • big mouth billy bass singing fish17K/yr
  • talking fish on wall9K/yr
  • singing wall fish10K/yr
  • singing bass fish7K/yr

Reviews and returns

What reviews say buyers love and hate about Singing Fish

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
22%of negative reviews mention “Size-Overall”
0.8%of orders come back
“It is a bit smaller than I expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Singing Fish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data