Singing Fish
weak search conversion (1.3%) — Singing Fish doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Singing Fish profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Singing Fish is a $200K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Singing Fish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.1% over the last 90 days and 1.3% of searches end in a purchase.
$200K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Singing Fish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Big Mouth Billy Bass the Singing Sensation Sings I Will Survive and Dont Worry Be Happy with Motion
- Price
- $48.35
- Rating
- 4.4/5
- Reviews
- 570
- Age
- 17y ago
Gemmy 36105 Big Mouth Billy Bass The Motion Activated Singing Sensation
- Price
- $52.29
- Rating
- 4.3/5
- Reviews
- 384
- Age
- 20y ago
Yamamoto 5 SENKO BABY BASS (10 PACK)
- Price
- $7.53
- Rating
- 4.8/5
- Reviews
- 6,382
- Age
- 15y ago
Big Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts
- Price
- $54.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago
Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging
- Price
- $50.14
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Trending
90-day click momentum
Velrifya Urchin Baits for Bass Fishing 2.7in Japanese Style Tentacle Lure
- Price
- $15.06
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 8mo ago
Relaxgiant 4 Pcs Funny Fishing Lures Bass Fishing Lures for Freshwater Saltwater Top Water Fish Gear Gag Gift for Fish Lovers Men Fathers Day White Elephant Gift
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 2y ago
Yamamoto 5 SENKO BABY BASS (10 PACK)
- Price
- $7.53
- Rating
- 4.8/5
- Reviews
- 6,382
- Age
- 15y ago
Big Mouth Billy Bass the Singing Sensation Sings I Will Survive and Dont Worry Be Happy with Motion
- Price
- $48.35
- Rating
- 4.4/5
- Reviews
- 570
- Age
- 17y ago
Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging
- Price
- $50.14
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch dateBig Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts
- Price
- $54.44
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago
Velrifya Urchin Baits for Bass Fishing 2.7in Japanese Style Tentacle Lure
- Price
- $15.06
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 8mo ago
Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging
- Price
- $50.14
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Relaxgiant 4 Pcs Funny Fishing Lures Bass Fishing Lures for Freshwater Saltwater Top Water Fish Gear Gag Gift for Fish Lovers Men Fathers Day White Elephant Gift
- Price
- $6.76
- Rating
- 4.7/5
- Reviews
- 65
- Age
- 2y ago
Big Mouth Billy Bass Christmas Tree Ornament Plays and Sings Jingle Bells and I Will Survive
- Price
- $22.18
- Rating
- 4.0/5
- Reviews
- 120
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
31
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
9%
- OOTB33%
- Gemmy28%
- Yamamoto12%
- The 3D Art Company8%
- Premier Life Store6%
- Funtime Gifts5%
- Open — no brand owns it (3 brands, 9%)
Singing Fish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top Singing Fish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- big mouth billy bass78K/yr
- singing fish62K/yr
- billy bass singing fish46K/yr
- billy bass31K/yr
- singing fish wall plaque27K/yr
- talking fish25K/yr
- big mouth billy bass singing fish17K/yr
- talking fish on wall9K/yr
- singing wall fish10K/yr
- singing bass fish7K/yr
What reviews say buyers love and hate about Singing Fish
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Bears Christmas gift”
“As advertised”
“Well made, good quality fish”
“Much fun”
“Its definitely worth the money”
What buyers complain about
87% of reviews“It is a bit smaller than I expected”
“Animatronics don't work”
“However when it received the item it had clearly been open as if I was buying a used item”
“But, it will still sing without one of the batteries, it just will not dance until you install all 4 batteries”
“Cheaply made and arrived already broken”
Singing Fish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Singing Fish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
