Is singing fish profitable to sell on Amazon United States?

The niche generates $200K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).

How competitive is the singing fish niche?

9 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in singing fish?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Product Condition. The return rate is 0.8%.

When does demand for singing fish peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the singing fish niche?

Listings span $6.76–$108.82; the average listing price is $41.58 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.

singing fish

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$41.58

avg listing price — sweet spot $15–$100

Price range

Great$6.76–$108.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good831.8

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$200K

$200K/yr · 382K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, singing fish is a $200K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

singing fish market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $249K–$333K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,298
Page quality: 0%
Prime: 50%
Sponsored: 20%
Out of stock: 6.2%
Avg brand age: 47 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

OOTB33%
Gemmy28%
Yamamoto12%
The 3D Art Company8%
Premier Life Store6%
Funtime Gifts5%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top singing fish search terms

big mouth billy bass78K/yr +1.8%1.2% conv.
singing fish62K/yr -9.5%0.7% conv.
billy bass singing fish46K/yr -19.2%1.8% conv.
billy bass31K/yr +7.7%1.1% conv.
singing fish wall plaque27K/yr -7.7%0.8% conv.
talking fish25K/yr +1.5%0.5% conv.
big mouth billy bass singing fish17K/yr +10.6%1.7% conv.
talking fish on wall9K/yr +15.5%0.7% conv.
singing wall fish10K/yr +32.5%0.4% conv.
singing bass fish7K/yr +114.2%1.5% conv.

All search terms

Top singing fish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Big Mouth Billy Bass the Singing Sensation Sings I Will Survive and Dont Worry Be Happy with Motion

OOTB$48.354.4★570 rev

Gemmy 36105 Big Mouth Billy Bass The Motion Activated Singing Sensation

Gemmy$52.294.3★384 rev

Yamamoto 5 SENKO BABY BASS (10 PACK)

Yamamoto$7.534.8★6,382 rev

Big Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts

The 3D Art Company$54.444.4★46 rev

Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging

Premier Life Store$50.144.5★11 rev

Newest

by launch date

Big Mouth Billy Bass Singing Fish Gift Set with Largemouth Bass 3D Keychain Motion Activated Animatronic Wall Plaque Sings Take Me to the River & Dont Worry Be Happy Funniest Novelty Gag Gifts

The 3D Art Company$54.4446 rev

8mo ago

Velrifya Urchin Baits for Bass Fishing 2.7in Japanese Style Tentacle Lure

Velrifya$15.06136 rev

8mo ago

Singing Fish Billy Bass - Sings I Will Survive - Big Mouth Billy Singing Sensation in Premier Life Packaging

Premier Life Store$50.1411 rev

1y ago

Relaxgiant 4 Pcs Funny Fishing Lures Bass Fishing Lures for Freshwater Saltwater Top Water Fish Gear Gag Gift for Fish Lovers Men Fathers Day White Elephant Gift

Relaxgiant$6.7665 rev

2y ago

Big Mouth Billy Bass Christmas Tree Ornament Plays and Sings Jingle Bells and I Will Survive

Gemmy$22.18120 rev

8y ago

What buyers say about singing fish

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose24%

“Bears Christmas gift”

Advertised Vs Actual Product23%

“As advertised”

Quality-Overall21%

“Well made, good quality fish”

Fun/Entertainment Experience17%

“Much fun”

Value For Money4%

“Its definitely worth the money”

Size-Overall4%

“perfect size”

Color1%

“has excellent coloring”

Material Quality1%

“This is made of high quality plastic”

What buyers complain about

Size-Overall22%

“It is a bit smaller than I expected”

Functionality-Overall20%

“Animatronics don't work”

Product Condition15%

“However when it received the item it had clearly been open as if I was buying a used item”

Battery Life10%

“But, it will still sing without one of the batteries, it just will not dance until you install all 4 batteries”

Quality-Overall10%

“Cheaply made and arrived already broken”

Value For Money5%

“Its a piece of junk not worth 50$”

Bass5%

“Once the batteries were installed there was no way to turn the bass off”

Top return reasons

Size-Overall35%

Color13%

Advertised Vs Actual Product12%

Functionality-Overall9%

Value For Money7%

Defective Material/Parts6%

Degree Of Motion6%

Bass3%

Audio Quality3%

Mounting2%

Common questions

Is singing fish profitable to sell on Amazon United States?: The niche generates $200K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).
How competitive is the singing fish niche?: 9 brands and 31 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in singing fish?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Product Condition. The return rate is 0.8%.
When does demand for singing fish peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the singing fish niche?: Listings span $6.76–$108.82; the average listing price is $41.58 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.