Silly Putty

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months

482K

Growth, 90 days vs prior 90

-28.2%

Conversion, latest week

8.3%

Market size, estimated

$738Ka year

Peak month

December5.1× the quietest month

Top search term

silly putty365K searches a year

Listings sell for $18.33 on average, from $5.85 to $32.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $18.33 that is $73K to $92K a year per listing.

Average price

$18.33inside the $15 to $100 sweet spot

Price range

$5.85–$32.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

$73K–$92K

Returns

0.9%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #133 within Clay & Dough. It carries 1,008 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#133in Clay & Dough

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,008per listing

Listings tracked

6

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months