Silicone Bath Toys

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

4.5%

Market size, estimated

$50Ka year

Peak month

November4.5× the quietest month

Top search term

silicone bath toys34K searches a year

Listings sell for $14.41 on average, from $8.06 to $27.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.41 that is $0 to $1K a year per listing.

Average price

$14.41under the $15 to $100 sweet spot

Price range

$8.06–$27.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #307 within Bath Toys. It carries 1,178 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.1%

Average rank

#307in Bath Toys

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,178per listing

Listings tracked

42

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months