sidewalk chalk paint
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.00avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.49–$56.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,027.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$174K$174K/yr · 192K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sidewalk chalk paint is a $174K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 63/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sidewalk chalk paint market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $88K–$110K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 87%
- Out of stock
- 15.3%
- Avg brand age
- 50 months
- Avg seller age
- 147 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
212
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
34%
Top 20: 73%
Open market
38%
- Faccito20%
- FunooFuno15%
- Eaasty10%
- Crayola7%
- CocoNut Outdoor6%
- SRUOLOC4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 22.0×
Top sidewalk chalk paint search terms
- sidewalk chalk paint62K/yr
- chalk paint for kids32K/yr
- sidewalk paint20K/yr
- sidewalk paint for kids washable11K/yr
- roller chalk11K/yr
- chalk paint kids7K/yr
- sidewalk chalk paint for kids6K/yr
- sidewalk paint for kids4K/yr
- washable sidewalk paint4K/yr
- washable chalk paint5K/yr
Top sidewalk chalk paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FunooFuno 6 Pack DIY Sidewalk Paint Sets for Kids Non Toxic Washable Powdered Chalks with Plastic Squeeze Bottle Mix in Water 6 Vibrant Colors for Creative Sidewalk and Chalkboard Fun
FunooFuno$21.123.7★15 rev
Faccito 9 Pcs Sidewalk Chalk Non Toxic Paint Kit Washable Powdered Chalks Mix in Water 9 Vibrant Colors with Paintbrush for Creative Sidewalk and Chalkboard Fun
Faccito$25.064.4★22 rev
Faccito 12 Pcs Glitter Sidewalk Chalk Non Toxic Paint Kit Washable Powdered Chalks Mix in Water 12 Vibrant Colors with Paintbrush for Creative Sidewalk and Chalkboard Fun (classic)
Faccito$38.884.6★9 rev
Crayola Ultimate Washable Chalk Collection (64ct) Bulk Outdoor Sidewalk Chalk for Kids Outdoor Activities & Spring Crafts Gifts for Kids
Crayola$17.124.7★9,941 rev
CocoNut Outdoor DIY Sidewalk Chalk Paint Set Art Set for Kids Ages 5+
CocoNut Outdoor$29.454.7★70 rev
Newest
by launch date
Sidewalk Chalk Paint Brush 9 Pcs Washable DIY Paintbrush with Powder Refillable Sidewalk Chalk Paint Fillable Applicators Add Water to Brush Use Easy to Clean for Kids Yard Art (A+B+C)
Zmuhyrd$29.912 rev
Sidewalk Chalk Paint Brush Set with Chalk Powder Sidewalk Chalk Paint Fillable Applicators for Kids Refillable Chalk Shells for Outdoor Art Activities & DIY Yard Art (A+B-PC)
ZMWYQIX$17.572 rev
Faccito 12 Pcs Sidewalk Chalked Paint Kit DIY Washable Sidewalk Chalk Non Toxic Paint Kit Washable Powdered Pre-filled Chalks with Squeeze Bottle Mix in Water 12 Vibrant Color for Chalkboard Fun
Faccito$34.852 rev
DIY Sidewalk Chalk Paint Set for Kids Washable Non-Toxic Powdered Chalks Mix in Water with 6 Vibrant Colors for Kids Creative Artwork on Sidewalk Chalkboard Outdoor Art Supplies with Brushes & Tray
JustRed$29.9611 rev
FunooFuno 6 Pack DIY Sidewalk Chalk Kit for Kids Non Toxic Paint Washable Powdered Chalks with Plastic Sprayer Bottle Mix in Water 6 Vibrant Colors for Creative Sidewalk and Chalkboard Fun
FunooFuno$20.8711 rev
Trending
90-day click momentumFaccito 12 Pcs Sidewalk Chalked Paint Kit DIY Washable Sidewalk Chalk Non Toxic Paint Kit Washable Powdered Pre-filled Chalks with Squeeze Bottle Mix in Water 12 Vibrant Color for Chalkboard Fun
Faccito$34.855.0★
Sidewalk Chalk Paint Brush Set with Chalk Powder Sidewalk Chalk Paint Fillable Applicators for Kids Refillable Chalk Shells for Outdoor Art Activities & DIY Yard Art (A+B-PC)
ZMWYQIX$17.574.0★
Sidewalk Chalk Paint Brush 9 Pcs Washable DIY Paintbrush with Powder Refillable Sidewalk Chalk Paint Fillable Applicators Add Water to Brush Use Easy to Clean for Kids Yard Art (A+B+C)
Zmuhyrd$29.911.0★
DIY Sidewalk Chalk Paint Set for Kids Washable Non-Toxic Powdered Chalks Mix in Water with 6 Vibrant Colors for Kids Creative Artwork on Sidewalk Chalkboard Outdoor Art Supplies with Brushes & Tray
JustRed$29.964.8★
FunooFuno 6 Pack DIY Sidewalk Chalk Kit for Kids Non Toxic Paint Washable Powdered Chalks with Plastic Sprayer Bottle Mix in Water 6 Vibrant Colors for Creative Sidewalk and Chalkboard Fun
FunooFuno$20.871.0★
What buyers say about sidewalk chalk paint
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Excellent product”
“Easy to clean off”
“Fun for Kids”
“Good Value”
“Easy to use”
“As described”
“You get a nice variety of sizes”
“I love how smooth they write”
“They dont break easily”
What buyers complain about
“Colors are Not True”
“Does not last at all”
“Inconsistent Quality”
“makes a huge mess”
“Does not work on windows as advertised”
“Too costly”
“Chemical smell”
“most of the pieces are broken”
“Difficult to use”
“Not a good fit”
Top return reasons
Common questions
- Is sidewalk chalk paint profitable to sell on Amazon United States?
- The niche generates $174K/yr across 46 tracked products. 6 of 20 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (63/100).
- How competitive is the sidewalk chalk paint niche?
- 30 brands and 212 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in sidewalk chalk paint?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.8%.
- When does demand for sidewalk chalk paint peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 22.0× the quietest.
- What does it cost to enter the sidewalk chalk paint niche?
- Listings span $5.49–$56.93; the average listing price is $22.00 (sweet spot $15–$100). The average incumbent carries 2,028 reviews — the moat a new listing must climb.