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Sidewalk Chalk Paint

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -14.4% this quarter, so Sidewalk Chalk Paint is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Market size
$174K/yr192K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
34%top-5 click share · 30 brands · 212 sellers

Flapen Score

Sidewalk Chalk Paint against its category

The dotted line is the Toys & Games average. Past it, Sidewalk Chalk Paint is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sidewalk Chalk Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Sidewalk Chalk Paint 192K times last year and spent an estimated $174K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
4.1%
Market size, estimated
$174Ka year
Peak month
April22.0× the quietest month
Top search term
sidewalk chalk paint62K searches a year

02 · Price

A sale here is worth $22.00.

Listings sell for $22.00 on average, from $5.49 to $56.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.00 that is $0 to $2K a year per listing.

Average price
$22.00inside the $15 to $100 sweet spot
Price range
$5.49–$56.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #138 within Drawing & Painting Supplies. It carries 2,028 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
78%
Out of stock, average day
15.3%
Average rank
#138in Drawing & Painting Supplies
Average rating
3.96 starsAmazon United States average 4.42 stars
Average reviews
2,028per listing
Listings tracked
46

04 · Newcomers

6 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Sidewalk Chalk Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$16K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

212

Est. top-5 brand share

58%

Top 20: 92%

Est. top-5 click share

34%

Top 20: 73%

Open market

38%

  • Faccito20%
  • FunooFuno15%
  • Eaasty10%
  • Crayola7%
  • CocoNut Outdoor6%
  • SRUOLOC4%

Demand

Sidewalk Chalk Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 22.0×

Search terms

Top Sidewalk Chalk Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sidewalk chalk paint62K/yr
  • chalk paint for kids32K/yr
  • sidewalk paint20K/yr
  • sidewalk paint for kids washable11K/yr
  • roller chalk11K/yr
  • chalk paint kids7K/yr
  • sidewalk chalk paint for kids6K/yr
  • sidewalk paint for kids4K/yr
  • washable sidewalk paint4K/yr
  • washable chalk paint5K/yr

Reviews and returns

What reviews say buyers love and hate about Sidewalk Chalk Paint

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
12%of negative reviews mention “Color”
0.8%of orders come back
“Colors are Not True”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sidewalk Chalk Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data