sidewalk chalk for toddlers 1-3 nontoxic
Skip itSoft demand (-52.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Great$5.51–$46.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay2,216.22avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 101K searches
Growth
Bad-52.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sidewalk chalk for toddlers 1-3 nontoxic is a $146K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sidewalk chalk for toddlers 1-3 nontoxic market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 2.1%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
52
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
23%
- Kid Made Modern24%
- Sunny Days Entertainment16%
- Crayola11%
- NewFamily10%
- Urban Infant8%
- JOYIN8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.8% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 13.3×
Top sidewalk chalk for toddlers 1-3 nontoxic search terms
- sidewalk chalk for toddlers75K/yr
- sidewalk15K/yr
- professional sidewalk chalk5K/yr
- giant chalk5K/yr
- sidewalk chalk for toddlers 1-3 nontoxic1K/yr
Top sidewalk chalk for toddlers 1-3 nontoxic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kid Made Modern Non Toxic Sidewalk Chalk Bucket (24 Count) - Washable Colored Chalk Bulk Set for Kids and Toddlers Outdoor Games
Kid Made Modern$12.644.7★1,805 rev
Sunny Days Entertainment Sidewalk Chalk Set for Kids with Storage Washable Jumbo Colored Chalk for Outdoor Play and Chalkboard Art - Ages 3+ (20 Pieces Multicolor)
Sunny Days Entertainment$5.514.7★2,345 rev
NewFamily Dustless Chalk for Kids with Holder 12 Colors Non-Toxic Chalkboard Chalk Mess-Free Drawing Chalk for Toddlers Blackboard Easel Board Classroom & Home Art Supplies
NewFamily$13.103.9★2,051 rev
Crayola Ultimate Washable Chalk Collection (64ct) Bulk Outdoor Sidewalk Chalk for Kids Outdoor Activities & Spring Crafts Gifts for Kids
Crayola$17.124.7★9,941 rev
Dustless Chalk for Kids Indoor Chalkboard 12 Colors Washable Sidewalk Chalk Set with Protective Box Mess-Free for Drawing on Chalkboards Papers Sidewalks Perfect for Toddlers Boys Girls Kids
JustRed$11.154.1★282 rev
Newest
by launch date
Urban Infant Non-Toxic Sidewalk Chalk for Toddlers 1-3 and Kids - Washable Outdoor Jumbo Chalk - The Very Hungry Caterpillar
Urban Infant$12.451,934 rev
16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
Fat Zebra Designs$7.884,229 rev
20 PCS Sidewalk Chalk for Kids - 13 Colors Bucket - Non-Toxic Washable Jumbo Chalks - Bulk Colored Set for Kids & Toddlers Outdoor Play Chalkboard Art - Easy Carry & Mess-Free Storage
Fat Zebra Designs$9.3994 rev
magostar Dustless Chalk for Kids 6 Pcs Non-Toxic Washable Chalk Pens Colored Chalks for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Sidewalk Chalk Set
magostar$6.60154 rev
Dustless Chalk for Kids Indoor Chalkboard 12 Colors Washable Sidewalk Chalk Set with Protective Box Mess-Free for Drawing on Chalkboards Papers Sidewalks Perfect for Toddlers Boys Girls Kids
JustRed$11.15282 rev
Trending
90-day click momentumUrban Infant Non-Toxic Sidewalk Chalk for Toddlers 1-3 and Kids - Washable Outdoor Jumbo Chalk - The Very Hungry Caterpillar
Urban Infant$12.454.5★
magostar Dustless Chalk for Kids 6 Pcs Non-Toxic Washable Chalk Pens Colored Chalks for Chalkboard & Blackboard Drawing Wet Erase Easy Clean Sidewalk Chalk Set
magostar$6.604.2★
Soho Urban Artist Professional Pastels - Jumbo Street Pastel Set of 20 Colors 1 Diameter 2.7 Length Non-Toxic Brilliant Pigments Ideal for Pavement Less Crumbling than Sidewalk Chalk
Soho Urban Artist$46.214.6★
16 PCS Sidewalk Chalk for Kids - 16 Colors Non-Toxic Washable Jumbo Outdoor Chalks - Set of Outdoor Paint for Kids and Toddlers - Chalkboard Toys - Perfect for Party & Creative Play
Fat Zebra Designs$7.884.7★
162 Pack 18 Colors Washable Sidewalk Chalk Jumbo Outdoor Chalk Bulk Set
JASNKKONT$26.084.5★
What buyers say about sidewalk chalk for toddlers 1-3 nontoxic
What buyers praise and complain about, mined from review topics.What buyers love
“Fun colors”
“the quality is solid”
“Great fun”
“Good Value”
“Clean and fun”
“Easy to use”
“Great size”
“Exactly what I wanted”
“They dont break easily”
“Great Easter basket present”
What buyers complain about
“broke on first use”
“Colors are muted”
“probably not worth the extra clean up”
“Not usable - extremely poor quality holders”
“as a result breaks into little pieces”
“Ineffective”
“ABSOLUTELY NOT WHAT IS PICTURED”
“Too costly”
“Do not use”
“it has completely stained it”
Top return reasons
Common questions
- Is sidewalk chalk for toddlers 1-3 nontoxic profitable to sell on Amazon United States?
- The niche generates $146K/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -52.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the sidewalk chalk for toddlers 1-3 nontoxic niche?
- 14 brands and 52 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in sidewalk chalk for toddlers 1-3 nontoxic?
- Top complaints mined from reviews: Durability, Color, Ease Of Cleaning. The return rate is 0.6%.
- When does demand for sidewalk chalk for toddlers 1-3 nontoxic peak?
- Demand peaks in Mar–Apr; the busiest month runs 13.3× the quietest.
- What does it cost to enter the sidewalk chalk for toddlers 1-3 nontoxic niche?
- Listings span $5.51–$46.21; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 2,216 reviews — the moat a new listing must climb.