sidewalk chalk bulk
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$23.70avg listing price — sweet spot $15–$100
Growth
Great+92.9%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.51–$35.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$418K$418K/yr · 180K searches
Review moat
Okay1,611.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sidewalk chalk bulk is a $418K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 68/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sidewalk chalk bulk market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $356K–$474K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
43
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
39%
Top 20: 86%
Open market
15%
- JOYIN35%
- SMALL FISH26%
- Color Splash7%
- Colorations6%
- FELIZROCA5%
- Fat Zebra Designs5%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +92.9% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 14.5×
Top sidewalk chalk bulk search terms
- sidewalk chalk bulk82K/yr
- chalk bulk38K/yr
- bulk chalk24K/yr
- bulk sidewalk chalk11K/yr
- professional sidewalk chalk5K/yr
- bulk chalk sidewalk5K/yr
- chalk in bulk5K/yr
- bulk sidewalk chalk for kids3K/yr
- sidewalk chalk for kids bulk4K/yr
- chalk pack3K/yr
Top sidewalk chalk bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
280PCS Sidewalk Chalks in 24 Colors: Washable Jumbo Chalk for Kids Toddlers
SMALL FISH$35.764.8★152 rev
JOYIN 150 Pcs Sidewalk Chalk Set in 30 Packs 5 Colors Giant Box Non-Toxic Jumbo Washable Chalk for Outdoor Art Play Painting on Chalkboard Kitchen Blackboard Playground Outdoor
JOYIN$25.554.8★601 rev
Color Splash S&S Worldwide Sidewalk Chalk Bulk Set - 126 Break-Resistant Jumbo Chalk Sticks 9 Colors - Non-Toxic Washable Outdoor Art Supplies for Classroom Summer Camp and Playground
Color Splash$20.324.8★3,158 rev
Colorations Sidewalk Chalk 50pc 4 x 1 Washable Bright Colored Chalk Set Fun Kid Art Colors & Patterns Draw on Classroom Chalkboard or Outdoor Playground Jumbo Bulk
Colorations$13.294.6★1,903 rev
JOYIN 160 PCS Sidewalk Chalks Set-16 Colors Non-Toxic Washable Jumbo Chalk for Outdoor Art Play Painting on Chalkboard Blackboard and Playground
JOYIN$26.174.8★4,343 rev
Newest
by launch date
200PCS Sidewalk Chalks for Kids 6 Styles in 15 Colors Jumbo Chalk Bulk
SMALL FISH$32.767 rev
Sidewalk Chalks Bulk Kids: 240Pcs 48 Packs in 5 Colors Jumbo Washable Chalk
SMALL FISH$33.3365 rev
280PCS Sidewalk Chalks in 24 Colors: Washable Jumbo Chalk for Kids Toddlers
SMALL FISH$35.76152 rev
Crayola Washable Outdoor Sidewalk Chalk Collection (130ct) Bulk Anti-Roll Chalk Sticks for Kids Outdoor Toys & Activities Teacher Appreciation Gifts Ages 4 5 6
Crayola$30.269,941 rev
JOYIN 144 PCS Cone Shaped Washable Sidewalk Chalks 12 Colors Non-Toxic Jumbo Colored Chalk for Toddlers 1-3 Painting for Outdoor Art School Supplies Classroom Must Haves
JOYIN$20.35915 rev
Trending
90-day click momentum200PCS Sidewalk Chalks for Kids 6 Styles in 15 Colors Jumbo Chalk Bulk
SMALL FISH$32.765.0★
JOYIN 144 PCS Cone Shaped Washable Sidewalk Chalks 12 Colors Non-Toxic Jumbo Colored Chalk for Toddlers 1-3 Painting for Outdoor Art School Supplies Classroom Must Haves
JOYIN$20.354.6★
FELIZROCA 100PCS Washable Sidewalk Chalks Set in 10 Colors
FELIZROCA$19.724.7★
Toidgy 288 Count Mini Chalk Set for Kids (24 Boxes) Nontoxic Sidewalk Chalk Bulk for Kids Sidewalk Chalks Party Favors for Boys and Girls Art Classroom Prizes Supplies Goodie Bag Fillers
Toidgy$22.074.6★
Crayola Washable Outdoor Sidewalk Chalk Collection (130ct) Bulk Anti-Roll Chalk Sticks for Kids Outdoor Toys & Activities Teacher Appreciation Gifts Ages 4 5 6
Crayola$30.264.7★
What buyers say about sidewalk chalk bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Excellent value”
“Fun for Kids”
“the quality is solid”
“held up quite well”
“Easy to use”
“perfect size for any event”
“As described”
“Works well for detailed drawing and writing text”
“These are great because they wash off easily”
What buyers complain about
“Faded color”
“Broken”
“I expected better quality control”
“Lots of broken pieces”
“Very very fragile”
“ABSOLUTELY NOT WHAT IS PICTURED”
“Stains clothes”
“Not worth the price”
“chalkboards The pieces are small”
“Thin plastic”
Top return reasons
Common questions
- Is sidewalk chalk bulk profitable to sell on Amazon United States?
- The niche generates $418K/yr across 37 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +92.9%. Flapen's verdict: Worth a look (68/100).
- How competitive is the sidewalk chalk bulk niche?
- 16 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sidewalk chalk bulk?
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for sidewalk chalk bulk peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 14.5× the quietest.
- What does it cost to enter the sidewalk chalk bulk niche?
- Listings span $5.51–$35.76; the average listing price is $23.70 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.