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Shy Guy Mask

Fail

Demand is soft, at -26.9% this quarter, so Shy Guy Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$51K/yr67K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 9 sellers

Flapen Score

Shy Guy Mask against its category

The dotted line is the Toys & Games average. Past it, Shy Guy Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shy Guy Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Shy Guy Mask 67K times last year and spent an estimated $51K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
5.4%
Market size, estimated
$51Ka year
Peak month
October26.2× the quietest month
Top search term
shy guy mask59K searches a year

02 · Price

A sale here is worth $14.09.

Listings sell for $14.09 on average, from $7.03 to $20.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.09 that is $4K to $7K a year per listing.

Average price
$14.09under the $15 to $100 sweet spot
Price range
$7.03–$20.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #969 within Dress-Up Accessories. It carries 435 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
67%
Out of stock, average day
29.7%
Average rank
#969in Dress-Up Accessories
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
435per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Shy Guy Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

9

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

8%

  • Brand 132%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (2 brands, 8%)

Demand

Shy Guy Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 26.2×

Reviews and returns

What reviews say buyers love and hate about Shy Guy Mask

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Baggy”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shy Guy Mask questions

Answered from the same tracked data.