Shy Guy Mask
FailDemand is soft, at -26.9% this quarter, so Shy Guy Mask is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $51K/yr67K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 9 sellers
Flapen Score
Shy Guy Mask against its category
The dotted line is the Toys & Games average. Past it, Shy Guy Mask is stronger. Inside it, weaker.
Market
The Shy Guy Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Shy Guy Mask 67K times last year and spent an estimated $51K. The top 5 brands take 86% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $51Ka year
- Peak month
- October26.2× the quietest month
- Top search term
- shy guy mask59K searches a year
02 · Price
A sale here is worth $14.09.
Listings sell for $14.09 on average, from $7.03 to $20.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.09 that is $4K to $7K a year per listing.
- Average price
- $14.09under the $15 to $100 sweet spot
- Price range
- $7.03–$20.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$7K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 29.7% of listings are out of stock. The average listing ranks #969 within Dress-Up Accessories. It carries 435 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 67%
- Out of stock, average day
- 29.7%
- Average rank
- #969in Dress-Up Accessories
- Average rating
- 4.19 starsAmazon United States average 4.42 stars
- Average reviews
- 435per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Shy Guy Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Monisorly White Shy Guy Mask Girl Halloween Mask Full Face Mask Costume Cosplay Prop Accessories (Boy)
- Price
- $14.45
- Rating
- 4.3/5
- Reviews
- 406
- Age
- 3y ago

ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector
- Price
- $7.03
- Rating
- 4.5/5
- Reviews
- 2,659
- Age
- 3y ago

Varuotu White Anime Mask Halloween Funny Face Mask Halloween Costume Cosplay Props Accessories (Boy)
- Price
- $11.95
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago

Lyxaof Shy Guy Mask Costume Adult 2PCS Scream Anime Mask with Knight Cloak
- Price
- $20.39
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 11mo ago

Lyxaof Shy Guy Mask Costume Adult Halloween White Scream Anime Face Mask 1P
- Price
- $15.55
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 2y ago
Trending
estimated 90-day click momentum
MCJC White Cosplay Mask Anime Funny Face Mask
- Price
- $9.63
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

MCJC White Cosplay Mask Anime Funny Face Mask
- Price
- $9.53
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector
- Price
- $7.69
- Rating
- 4.5/5
- Reviews
- 2,659
- Age
- 3y ago

Lyxaof Shy Guy Mask Costume Adult Halloween White Scream Anime Face Mask 1P
- Price
- $15.55
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 2y ago

ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector
- Price
- $7.03
- Rating
- 4.5/5
- Reviews
- 2,659
- Age
- 3y ago
Newest
by launch date
MCJC White Cosplay Mask Anime Funny Face Mask
- Price
- $9.53
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

MCJC White Cosplay Mask Anime Funny Face Mask
- Price
- $9.63
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 3mo ago

Lyxaof Shy Guy Mask Costume Adult 2PCS Scream Anime Mask with Knight Cloak
- Price
- $20.39
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 11mo ago

Lyxaof Shy Guy Mask Costume Adult Halloween White Scream Anime Face Mask 1P
- Price
- $15.55
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 2y ago

Xinxiaomeng 2Pcs Shy Guy Mask with Cloak Anime Mask - White Dream Halloween Costume Cosplay Props
- Price
- $17.66
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
9
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
8%
- Monisorly32%
- ROXUN20%
- Lyxaof13%
- Varuotu11%
- Xinxiaomeng9%
- MCJC7%
- Open — no brand owns it (2 brands, 8%)
Demand
Shy Guy Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 26.2×
Reviews and returns
What reviews say buyers love and hate about Shy Guy Mask
We read the reviews and the return reasons for every product selling here.
“Baggy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shy Guy Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








