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Shut the Box Game 12 Numbers

Fail

Shoppers spend an estimated $14K a year here, so Shut the Box Game 12 Numbers is a Fail.

Flapen Score
37
37 / 100
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Market size
$14K/yr14K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 11 sellers

Flapen Score

Shut the Box Game 12 Numbers against its category

The dotted line is the Toys & Games average. Past it, Shut the Box Game 12 Numbers is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shut the Box Game 12 Numbers market on Amazon at a glance

Shoppers on Amazon United States searched for Shut the Box Game 12 Numbers 14K times last year and spent an estimated $14K. The top 5 brands take 89% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
3.9%
Market size, estimated
$14Ka year
Top search term
shut the box game 12 numbers8K searches a year

02 · Price

A sale here is worth $24.68.

Listings sell for $24.68 on average, from $15.58 to $38.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.68 that is $0 to $2K a year per listing.

Average price
$24.68inside the $15 to $100 sweet spot
Price range
$15.58–$38.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,687 within Dice Games. It carries 850 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#1,687in Dice Games
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
850per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Shut the Box Game 12 Numbers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

7%

  • ropoda37%
  • Queensell28%
  • Jwinkumy10%
  • Juegoal7%
  • STERLING7%
  • Regal Games5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Shut the Box Game 12 Numbers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Shut the Box Game 12 Numbers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shut the box game 12 numbers8K/yr
  • large shut the box game4K/yr
  • large wooden shut the box game2K/yr

Reviews and returns

What reviews say buyers love and hate about Shut the Box Game 12 Numbers

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Cheaply made”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shut the Box Game 12 Numbers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data