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Shut the Box Game 12 Numbers

a small market ($14K/yr) — Shut the Box Game 12 Numbers doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 3Growth 13Conversion 48Competition 31Returns 71Price range 95Avg price 95Brand share 27Review moat 66Quality gap 25
This niche Category average · 3,143 niches

Is Shut the Box Game 12 Numbers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Shut the Box Game 12 Numbers is a $14K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.

Shut the Box Game 12 Numbers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.1% over the last 90 days and 3.9% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr1K
Search volume / yr-23.1%14K
Conversion rate3.9%
Avg price$24.68

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 11
Top-5 product click share67%
Open market11%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews850

Top Shut the Box Game 12 Numbers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$3K$4K$5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • ropoda37%
  • Queensell28%
  • Jwinkumy10%
  • Juegoal7%
  • STERLING7%
  • Regal Games5%
  • Open — no brand owns it (2 brands, 7%)

Shut the Box Game 12 Numbers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume14KCVR3.9%Products12Brands8Top 5 Brands89%OOS Rate5.0%Rating4.6★Reviews850Avg BSR#1,687
300200Spike '26Prime Day '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Shut the Box Game 12 Numbers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shut the box game 12 numbers8K/yr
  • large shut the box game4K/yr
  • large wooden shut the box game2K/yr

What reviews say buyers love and hate about Shut the Box Game 12 Numbers

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Fun/Entertainment Experience54%

fun for the whole family

Quality-Overall10%

It is a well-made product

Ease Of Use7%

easy fun

Educational-Overall5%

Great teaching tool thats FUN

Gifting Purpose3%

It was a gift

What buyers complain about

71% of reviews
Quality-Overall20%

Cheaply made

Size-Overall19%

It is bigger than I expected

Fun/Entertainment Experience11%

Kinda boring

Instructions/User Manual/Troubleshooting8%

Directions arent the best

Gifting Purpose7%

Beware if it's a gift

Shut the Box Game 12 Numbers return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Defective Material/Parts
9%
3Advertised Vs Actual Product
9%
4Quality-Overall
9%
5Value For Money
8%

Common Shut the Box Game 12 Numbers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shut the Box Game 12 Numbers 37/100 on Amazon United States — Skip it. The niche generates $14K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -23.1% over the last 90 days.
Shut the Box Game 12 Numbers buyers on Amazon United States complain most about Quality-Overall, Size-Overall, Fun/Entertainment Experience, the themes mined from the niche's reviews. Its return rate is 2.2%.