shut the box game 12 numbers
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.68avg listing price — sweet spot $15–$100
Price range
Incredible$15.58–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good850.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 14K searches
According to Flapen's Amazon United States niche tracking, shut the box game 12 numbers is a $14K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 37/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
shut the box game 12 numbers market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $19K–$25K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #1,687
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.0%
- Avg brand age
- 43 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
11
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- ropoda37%
- Queensell28%
- Jwinkumy10%
- Juegoal7%
- STERLING7%
- Regal Games5%
- Open — no brand owns it (2 brands, 7%)
Demand
Weekly Amazon search volume, last 30 weeks — -23.1% search growth over the last 90 days.Top shut the box game 12 numbers search terms
- shut the box game 12 numbers8K/yr
- large shut the box game4K/yr
- large wooden shut the box game2K/yr
Top shut the box game 12 numbers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ropoda Shut The Box Game Upgraded 12 Numbers Wooden Board Games for Adult and Kids Shut The Box Dice Game -Addition Training Fun for Family Game Night Vintage Style
ropoda$26.154.6★186 rev
Shut The Box Game Wooden Board for 1-6 Players - 16-inch Shut The Box Game 12 Numbers for Adults & Kids - Ideal for Games Night
Queensell$38.874.5★489 rev
Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games
Queensell$32.354.5★489 rev
Jwinkumy Shut The Box Game Wooden 2-4 Player Dice Game with 12 Numbers Tabletop Game with Rounded Corners for Adults and Kids Classic Tabletop Dice Game
Jwinkumy$16.894.4★22 rev
![ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition](https://m.media-amazon.com/images/I/514v0ReHjrL.jpg)
ropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition
ropoda$21.164.7★24 rev
Newest
by launch dateropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition
ropoda$21.1624 rev
Shut The Box Game Wooden Board for 1-6 Players - 16-inch Shut The Box Game 12 Numbers for Adults & Kids - Ideal for Games Night
Queensell$38.87489 rev
Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games
Queensell$32.35489 rev
Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players
Maiji Planet$17.78275 rev
ropoda Shut The Box Game Upgraded 12 Numbers Wooden Board Games for Adult and Kids Shut The Box Dice Game -Addition Training Fun for Family Game Night Vintage Style
ropoda$26.15186 rev
Trending
90-day click momentumropoda 12 Inches 4-Way Shut The Box Dice Board Game (2-4 Players) for Kids & Adults [4 Sided Large Wooden Board Game 8 Dice + Shut-The-Box Rules] Smart Game for Learning Addition
ropoda$21.164.7★
Large Shut The Box Game Wooden for 4 Players - Math Games -Family Games for Kids and Adults - 14-inch Close The Box Game 12 Numbers - Family Board Games
Queensell$32.354.5★
Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players
Maiji Planet$17.784.6★
ropoda 6-Way Shut The Box Game-Upgraded 1-6 Player Wooden Dice Game for Adults and Kids Addition Training Fun for Family Game Night-Vintage Style
ropoda$24.934.6★
Sterling Games 12 Inches Shut The Box Game for 4 Players Family Dice Game with 12 Numbers Box Nautical Themed Large Wooden Game Board
STERLING$28.144.5★
What buyers say about shut the box game 12 numbers
What buyers praise and complain about, mined from review topics.What buyers love
“fun for the whole family”
“It is a well-made product”
“easy fun”
“Great teaching tool thats FUN”
“It was a gift”
“Does the job”
“Worth money”
“Nice size”
“The colorful tiles look great on the table”
“Great game to help teach math the kids”
What buyers complain about
“Cheaply made”
“It is bigger than I expected”
“Kinda boring”
“Directions arent the best”
“Beware if it's a gift”
“The box is very cheaply made”
“Hard for children to play affectivity”
“The top is difficult to slide out”
“It had a strong chemical smell when we took off the plastic wrap”
Top return reasons
Common questions
- Is shut the box game 12 numbers profitable to sell on Amazon United States?
- The niche generates $14K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the shut the box game 12 numbers niche?
- 8 brands and 11 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in shut the box game 12 numbers?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Fun/Entertainment Experience. The return rate is 2.2%.
- What does it cost to enter the shut the box game 12 numbers niche?
- Listings span $15.58–$38.87; the average listing price is $24.68 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.