Skip to content

Shut the Box Game

Shut the Box Game shows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46

Market size 96Growth 21Conversion 77Competition 33Returns 74Price range 91Avg price 91Brand share 52Review moat 64Quality gap 28
This niche Category average · 3,143 niches

Is Shut the Box Game profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Shut the Box Game is a $2.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Shut the Box Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.0% over the last 90 days and 7.5% of searches end in a purchase.

$2.6M

revenue / yr

Units sold / yr150K
Search volume / yr-7.0%1.6M
Conversion rate7.5%
Avg price$21.37

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers18 · 33
Top-5 product click share65%
Open market26%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.6★
Avg reviews953

Top Shut the Box Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

$0$261K$522K$783K$1.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Maiji Planet34%
  • Regal Games12%
  • Uowivi10%
  • AMEROUS9%
  • Juegoal8%
  • LumWuds4%

Shut the Box Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR7.5%Products19Brands18Top 5 Brands74%OOS Rate0.0%Rating4.6★Reviews953Avg BSR#572
120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Top Shut the Box Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shut the box game879K/yr
  • shut the box287K/yr
  • shut the box game wooden221K/yr
  • close the box game43K/yr
  • shut the box dice game33K/yr
  • shut the box game 4 player53K/yr
  • shut-the-box game21K/yr
  • wooden shut the box game5K/yr
  • close the box11K/yr
  • shit the box12K/yr

What reviews say buyers love and hate about Shut the Box Game

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Fun/Entertainment Experience54%

Fun for all

Quality-Overall8%

Decent Quality

Educational-Overall6%

Cute Educational Game

Ease Of Use5%

Easy to play

Advertised Vs Actual Product4%

As advertised

What buyers complain about

70% of reviews
Size-Overall23%

It is bigger than I expected

Quality-Overall21%

Awful quality

Color6%

The numbers on the yellow are hard to see

Instructions/User Manual/Troubleshooting6%

Directions arent the best

Fun/Entertainment Experience4%

Kinda boring

Shut the Box Game return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
11%
3Advertised Vs Actual Product
9%
4Quality-Overall
8%
5Value For Money
7%

Common Shut the Box Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shut the Box Game 58/100 on Amazon United States — Worth a look. The niche generates $2.6M/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.
Search demand for Shut the Box Game on Amazon United States peaks in Nov–Dec, where the busiest month runs 7.6× the quietest.