shut the box game
Worth a lookShows a $2.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.6M$2.6M/yr · 1.6M searches
Avg price
Great$21.37avg listing price — sweet spot $15–$100
Price range
Great$13.98–$32.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good953.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shut the box game is a $2.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
shut the box game market data
- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $2.7M–$3.2M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #572
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
23%
- Maiji Planet34%
- Regal Games12%
- Uowivi10%
- AMEROUS9%
- Juegoal8%
- LumWuds4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
Top shut the box game search terms
- shut the box game879K/yr
- shut the box287K/yr
- shut the box game wooden221K/yr
- close the box game43K/yr
- shut the box dice game33K/yr
- shut the box game 4 player53K/yr
- shut-the-box game21K/yr
- wooden shut the box game5K/yr
- close the box11K/yr
- shit the box12K/yr
Top shut the box game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players
Maiji Planet$17.784.6★275 rev
Regal Games Shut The Box - Fun Table Math Game with Wooden Board for Adults & Kids - 12 Spots Dice Game with 2+ Player Games - Ideal for Game Night Travel - (Ages 8+)
Regal Games$15.584.8★1,463 rev
Uowivi Shut The Box Game - Math Dice Board Game for Family Night Classroom Travel Wooden Table for 2-4 Players Improves Mathematical Skills for Classroom Home Bar Party & Travel
Uowivi$14.774.5★120 rev
Original Classic Shut The Box Game Wooden Math Dice Board Game 2-6 Players
Maiji Planet$25.644.6★117 rev
AMEROUS 1-4 Players Shut The Box Dice Game Wooden Board Table Math Game with 12 Dice and Shut-The-Box Instructions for Kids Adults Family Classroom Home or Pub (12 Inches)
AMEROUS$22.954.8★3,261 rev
Newest
by launch date
Upgraded 12-inch Shut The Box Game Easy Quick and Fun Educational Math Game with 4 Symbolic Dice 1-4 Players Wooden Board Games for Family Night Classroom Party Tabletop Games for Kids Adult Senior
Soopotay$25.7573 rev
Uowivi Shut The Box Game - Math Dice Board Game for Family Night Classroom Travel Wooden Table for 2-4 Players Improves Mathematical Skills for Classroom Home Bar Party & Travel
Uowivi$14.77120 rev
Shut The Box Dice Game 12 Inch Upgraded 2-4 Player Wooden Dice Game Math Addition Games Close The Box Family Wooden Dice Board Game for Kids Adults Tabletop Version for Classroom Home Party or Bar
Elanbells$25.68116 rev
LumWuds Shut The Box Game Wooden Board Game for 1-6 Players with 16 Dice Dice Game for Adults & Kids at Home Classroom or Parties
LumWuds$30.6196 rev
WUAGNCK Shut The Box Game Wooden with Dice 2-4 Player Math Strategy Game for Adults Kids - Close The Box Board Number Learning Activity Family Travel Pub Games
WUAGNCK$15.35140 rev
Trending
90-day click momentumUpgraded 12-inch Shut The Box Game Easy Quick and Fun Educational Math Game with 4 Symbolic Dice 1-4 Players Wooden Board Games for Family Night Classroom Party Tabletop Games for Kids Adult Senior
Soopotay$25.754.6★
Bits and Pieces - Large Shut The Box Game - 3-in-1 Board Game - 12 Dice Board Game - Wooden Pub Tabletop Game Box - 2 Dice Included
Bits and Pieces$14.014.7★
Original Classic Shut The Box Game Wooden Math Dice Board Game 2-6 Players
Maiji Planet$25.644.6★
Classic Original Shut The Box Game Wooden Math Dice Board Game 2-4 Players
Maiji Planet$17.784.6★
LumWuds Shut The Box Game Wooden Board Game for 1-6 Players with 16 Dice Dice Game for Adults & Kids at Home Classroom or Parties
LumWuds$30.614.6★
What buyers say about shut the box game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for all”
“Decent Quality”
“Cute Educational Game”
“Easy to play”
“As advertised”
“Worth it”
“Perfect Family Gift”
“Really helps with math skills”
“Nice size”
“The game board has bright colors”
What buyers complain about
“It is bigger than I expected”
“Awful quality”
“The numbers on the yellow are hard to see”
“Directions arent the best”
“Kinda boring”
“Broke during first use”
“Beware if it's a gift”
“Seems cheaply made”
“Slight malfunction”
“Item was not made properly”
Top return reasons
Common questions
- Is shut the box game profitable to sell on Amazon United States?
- The niche generates $2.6M/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the shut the box game niche?
- 18 brands and 33 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in shut the box game?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.1%.
- When does demand for shut the box game peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the shut the box game niche?
- Listings span $13.98–$32.35; the average listing price is $21.37 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.