Skip to content

Shut the Box Game

Maybe

Shoppers spend an estimated $2.6M a year here. But demand is soft, at -7.0% this quarter, so Shut the Box Game is a Maybe.

Flapen Score
58
58 / 100
Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46
Market size
$2.6M/yr1.6M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
65%top-5 click share · 18 brands · 33 sellers

Flapen Score

Shut the Box Game against its category

The dotted line is the Toys & Games average. Past it, Shut the Box Game is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shut the Box Game market on Amazon at a glance

Shoppers on Amazon United States searched for Shut the Box Game 1.6M times last year and spent an estimated $2.6M. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.5%
Market size, estimated
$2.6Ma year
Peak month
December7.6× the quietest month
Top search term
shut the box game879K searches a year

02 · Price

A sale here is worth $21.37.

Listings sell for $21.37 on average, from $13.98 to $32.35. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $21.37 that is $64K to $85K a year per listing.

Average price
$21.37inside the $15 to $100 sweet spot
Price range
$13.98–$32.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$64K–$85K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #572 within Dice Games. It carries 953 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#572in Dice Games
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
953per listing
Listings tracked
19

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Shut the Box Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

  • Brand 134%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 64%

Demand

Shut the Box Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Shut the Box Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shut the box game879K/yr
  • shut the box287K/yr
  • shut the box game wooden221K/yr
  • close the box game43K/yr
  • shut the box dice game33K/yr
  • shut the box game 4 player53K/yr
  • shut-the-box game21K/yr
  • wooden shut the box game5K/yr
  • close the box11K/yr
  • shit the box12K/yr

Reviews and returns

What reviews say buyers love and hate about Shut the Box Game

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It is bigger than I expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shut the Box Game questions

Answered from the same tracked data.