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Shrinky Dinks

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -47.6% this quarter, so Shrinky Dinks is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$244K/yr189K searches / yr
90-day growth
-47.6%search demand this quarter
Competition
61%top-5 click share · 14 brands · 32 sellers

Flapen Score

Shrinky Dinks against its category

The dotted line is the Toys & Games average. Past it, Shrinky Dinks is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrinky Dinks market on Amazon at a glance

Shoppers on Amazon United States searched for Shrinky Dinks 189K times last year and spent an estimated $244K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-47.6%
Conversion, latest week
8.7%
Market size, estimated
$244Ka year
Peak month
December6.8× the quietest month
Top search term
shrinky dinks kits for kids106K searches a year

02 · Price

A sale here is worth $14.85.

Listings sell for $14.85 on average, from $8.74 to $22.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $14.85 that is $4K to $7K a year per listing.

Average price
$14.85under the $15 to $100 sweet spot
Price range
$8.74–$22.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #111 within Craft Kits. It carries 557 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#111in Craft Kits
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
557per listing
Listings tracked
20

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Shrinky Dinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 122%
  • Brand 219%
  • Brand 316%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Shrinky Dinks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Search terms

Top Shrinky Dinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrinky dinks kits for kids106K/yr
  • shrink its28K/yr
  • shrink to sparkles craft kit13K/yr
  • shrink art kits for kids9K/yr
  • grabie shrink to sparkles craft kit10K/yr
  • shrink its art kit7K/yr
  • shrink it4K/yr
  • shrinky dink oven3K/yr
  • shrinky dinks kits for girls6K/yr
  • shrink to sparkles3K/yr

Reviews and returns

What reviews say buyers love and hate about Shrinky Dinks

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.8%of orders come back
“instructions horrible”
A buyer, on “Instructions/User Manual/Troubleshooting”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shrinky Dinks questions

Answered from the same tracked data.