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Shrinky Dink Keychain Kit

Maybe

Search demand grew +222.7% this quarter. But shoppers spend an estimated $42K a year here, so Shrinky Dink Keychain Kit is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46
Market size
$42K/yr70K searches / yr
90-day growth
+222.7%search demand this quarter
Competition
63%top-5 click share · 14 brands · 16 sellers

Flapen Score

Shrinky Dink Keychain Kit against its category

The dotted line is the Toys & Games average. Past it, Shrinky Dink Keychain Kit is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrinky Dink Keychain Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Shrinky Dink Keychain Kit 70K times last year and spent an estimated $42K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +222.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+222.7%
Conversion, latest week
4.5%
Market size, estimated
$42Ka year
Peak month
May20.8× the quietest month
Top search term
shrinky dink keychain kit48K searches a year

02 · Price

A sale here is worth $13.39.

Listings sell for $13.39 on average, from $6.99 to $21.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.39 that is $3K to $7K a year per listing.

Average price
$13.39under the $15 to $100 sweet spot
Price range
$6.99–$21.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Craft Kits. It carries 1,076 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#107in Craft Kits
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,076per listing
Listings tracked
18

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Shrinky Dink Keychain Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • Brand 126%
  • Brand 222%
  • Brand 319%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Shrinky Dink Keychain Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 20.8×

Search terms

Top Shrinky Dink Keychain Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrinky dink keychain kit48K/yr
  • shrink paper keychain kit8K/yr
  • shrink plastic keychain kit3K/yr
  • shrinky dinks keychain kit4K/yr
  • shrinky dink keychain3K/yr
  • shrinky dink sheets keychains kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Shrinky Dink Keychain Kit

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.6%of orders come back
“Are the directions dumb”
A buyer, on “Instructions/User Manual/Troubleshooting”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shrinky Dink Keychain Kit questions

Answered from the same tracked data.