Shopkins Mini Brands

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $369K a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+36.1%

Conversion, latest week

0.3%

Market size, estimated

$369Ka year

Peak month

December2.0× the quietest month

Top search term

shopkins1.7M searches a year

Listings sell for $46.07 on average, from $6.63 to $234.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $46.07 that is $12K to $23K a year per listing.

Average price

$46.07inside the $15 to $100 sweet spot

Price range

$6.63–$234.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$12K–$23K

Returns

1.2%of orders · Amazon United States median 2.1%

13% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #2,608 within Playsets. It carries 487 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

13%

Prime listings

60%

Out of stock, average day

12.8%

Average rank

#2,608in Playsets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

487per listing

Listings tracked

30

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months