Shopkins Mini Brands
Shopkins Mini Brands shows a sweet-spot price point ($46.07 avg), but weak search conversion (0.3%) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Shopkins Mini Brands profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Shopkins Mini Brands is a $369K/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Shopkins Mini Brands: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +36.1% over the last 90 days and 0.3% of searches end in a purchase.
$369K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 30 products
Top Shopkins Mini Brands products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Shopkins Season 1 (12-Pack) (Styles Will Vary)
- Price
- $33.06
- Rating
- 4.7/5
- Reviews
- 827
- Age
- 12y ago
Num Noms Snackables Dippers Series 2-1 Toy
- Price
- $6.63
- Rating
- 4.4/5
- Reviews
- 1,384
- Age
- 8y ago
Shopkins Chef Club Playset (2 Pack)
- Price
- $24.72
- Rating
- 4.3/5
- Reviews
- 268
- Age
- 9y ago
Shopkins Season 5 12-Pack (Styles May Vary)
- Price
- $60.11
- Rating
- 4.6/5
- Reviews
- 1,820
- Age
- 10y ago
164Pcs Mini Shopping Cart Basket Miniature Food Drink Toy Supermarket Metal Handcart Trolley DollHouse Store Grocery Accessories Kitchen Play Game Party Model Shelves Cash Register Refrigerator Fridge
- Price
- $25.29
- Rating
- 4.6/5
- Reviews
- 877
- Age
- 2y ago
Trending
90-day click momentum
Num Noms Mystery Makeup with Hidden Cosmetics Inside 1-2
- Price
- $36.31
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 7y ago
Shopkins 10 Plush Chocolate Chip Cookie
- Price
- $18.77
- Rating
- 3.2/5
- Reviews
- 35
- Age
- 10y ago
Shopkins Chef Club Hot Waffle Collection
- Price
- $38.28
- Rating
- 4.7/5
- Reviews
- 332
- Age
- 9y ago
Pinky Promise Gemmy Friends Pretend Play Pack with 12 Surprise Characters Create Your Own Princess Jewelry Toy 80 Different Gems to Collect and Wear Gift for Kids and Girls Ages 4 5 6 or 7
- Price
- $9.28
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 2y ago
Shopkins Season 5 12-Pack (Styles May Vary)
- Price
- $60.11
- Rating
- 4.6/5
- Reviews
- 1,820
- Age
- 10y ago
Newest
by launch date
Disney Munchlings Mini Munch Snack Surprise Collectible Munchlings Figures
- Price
- $23.98
- Rating
- 4.7/5
- Reviews
- 86
- Age
- 1y ago
Disney Munchlings Mini Munch Bakery 25-piece Color Change Figure Playset 1-inch Collectible Scented Figurines Kids Toys for Ages 3 Up by Just Play
- Price
- $23.20
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 1y ago
164Pcs Mini Shopping Cart Basket Miniature Food Drink Toy Supermarket Metal Handcart Trolley DollHouse Store Grocery Accessories Kitchen Play Game Party Model Shelves Cash Register Refrigerator Fridge
- Price
- $25.29
- Rating
- 4.6/5
- Reviews
- 877
- Age
- 2y ago
Pinky Promise Gemmy Friends Pretend Play Pack with 12 Surprise Characters Create Your Own Princess Jewelry Toy 80 Different Gems to Collect and Wear Gift for Kids and Girls Ages 4 5 6 or 7
- Price
- $9.28
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 2y ago
Num Nom Snackable Dippers | One Random
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
91
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
2%
- Shopkins43%
- RANGS JAPAN22%
- Num Noms18%
- MGA Entertainment7%
- WEHOO6%
- Just Play3%
- Open — no brand owns it (2 brands, 2%)
Shopkins Mini Brands demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Dec · busiest ÷ quietest = 2.0×
Top Shopkins Mini Brands search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shopkins1.7M/yr
- num noms292K/yr
- shopkins toys133K/yr
- nom noms75K/yr
- shopkin45K/yr
- shopkins season 145K/yr
- real littles shopkins33K/yr
- shopkins real littles31K/yr
- shopkins blind bag54K/yr
- nom noms toys26K/yr
What reviews say buyers love and hate about Shopkins Mini Brands
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“So much fun”
“Good price”
“As advertised”
“This is a very giftable item”
“The scented products are pretty interesting and smell pleasant”
What buyers complain about
91% of reviews“overpriced”
“Incredibly tiny”
“They smell like chemicals”
“some of the quality of the LPS are poor”
“But in both packages the color changes ones looked dirty”
Shopkins Mini Brands return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shopkins Mini Brands questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
