Shinobu
weak search conversion (0.6%) — Shinobu doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Shinobu profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Shinobu is a $125K/yr Amazon United States market (571K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Shinobu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.0% over the last 90 days and 0.6% of searches end in a purchase.
$125K
revenue / yr
Who owns the niche?
The top 5 brands hold 56% of demand, so 44% of the market is open.
44%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 42 products
Top Shinobu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SEGA-Luminasta Anime Demon Slayer: Kimetsu no Yaiba Shinobu Kocho Figure
- Price
- $55.31
- Rating
- 4.5/5
- Reviews
- 54
- Age
- 1y ago
Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Light Blue One Size)
- Price
- $28.43
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 3y ago
Banpresto - Demon Slayer: Kimetsu no Yaiba - Shinobu Kocho Glitter & Glamours Figure
- Price
- $38.22
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 11mo ago
TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Shinobu Kocho S.H.Figuarts Action Figure
- Price
- $93.53
- Rating
- 4.7/5
- Reviews
- 943
- Age
- 1y ago
Demon Slayer: Kimetsu no Yaiba PM Perching Figure Shinobu Kocho
- Price
- $37.01
- Rating
- 4.9/5
- Reviews
- 979
- Age
- 5y ago
Trending
90-day click momentumJuejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Light Blue One Size)
- Price
- $28.43
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 3y ago
Funko Exclusive Demon Slayer Sumi Ink - Shinobu Pop!
- Price
- $30.59
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago
Men Women Anime Cosplay Robe Kimono Cardigan
- Price
- $25.25
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
- Price
- $36.79
- Rating
- 3.9/5
- Reviews
- 142
- Age
- 11mo ago
Men Women Anime Cosplay Robe Kimono Cardigan
- Price
- $25.88
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 1y ago
Newest
by launch date
WANHONGYUE Hooded Wearable Blanket Hoodie 100 * 160 cm/40 * 63in Anime Cosplay Fleece Throw Blanket Cloak Cape Shawl Wrap Nap Quilt Warm Cozy Soft Pajamas
- Price
- $26.88
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 1w ago
Funko Exclusive Demon Slayer Sumi Ink - Shinobu Pop!
- Price
- $30.59
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago
Demon Slayer: Kimetsu no Yaiba Shinobu Kocho Swift Butterfly T-Shirt
- Price
- $19.06
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 8mo ago
Megahouse - Demon Slayer - Shinobu Kocho Smile Version Lookup Figure
- Price
- $42.81
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
- Price
- $36.79
- Rating
- 3.9/5
- Reviews
- 142
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
176
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
44%
Top 20: 79%
Open market
39%
- SEGA18%
- Banpresto14%
- Juejuezi12%
- Good Smile Company6%
- IOONCHI6%
- TAMASHII NATIONS5%
Shinobu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top Shinobu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shinobu235K/yr
- shinobu figure148K/yr
- demon slayer shinobu55K/yr
- shinobu kocho46K/yr
- shinobu kocho figure19K/yr
- shinobu merch12K/yr
- demon slayer figure shinobu12K/yr
- demon slayer shinobu figure9K/yr
- shinobu figurine6K/yr
- shinobu nendoroid5K/yr
What reviews say buyers love and hate about Shinobu
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Very beautiful and true to color”
“seems like a well made piece”
“perfect, not to big not to small”
“Good price for 6 figures”
“It was a gift”
What buyers complain about
92% of reviews“I mean the fact that its low quality might make it funnier”
“Inaccurate website description”
“Colors were off”
“they break easy”
“Over priced”
Shinobu return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shinobu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
