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Shinobu

Fail

Buyers convert on only 0.6% of searches, so Shinobu is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$125K/yr571K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
44%top-5 click share · 26 brands · 176 sellers

Flapen Score

Shinobu against its category

The dotted line is the Toys & Games average. Past it, Shinobu is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shinobu market on Amazon at a glance

Shoppers on Amazon United States searched for Shinobu 571K times last year and spent an estimated $125K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
0.6%
Market size, estimated
$125Ka year
Peak month
December2.9× the quietest month
Top search term
shinobu235K searches a year

02 · Price

A sale here is worth $37.16.

Listings sell for $37.16 on average, from $8.79 to $157.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.16 that is $0 to $4K a year per listing.

Average price
$37.16inside the $15 to $100 sweet spot
Price range
$8.79–$157.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #19,866 within Statues, Bobbleheads & Busts. It carries 568 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
74%
Out of stock, average day
13.0%
Average rank
#19,866in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
568per listing
Listings tracked
42

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Shinobu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

176

Top-5 brand share

56%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

39%

  • Brand 118%
  • Brand 214%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Shinobu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Shinobu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shinobu235K/yr
  • shinobu figure148K/yr
  • demon slayer shinobu55K/yr
  • shinobu kocho46K/yr
  • shinobu kocho figure19K/yr
  • shinobu merch12K/yr
  • demon slayer figure shinobu12K/yr
  • demon slayer shinobu figure9K/yr
  • shinobu figurine6K/yr
  • shinobu nendoroid5K/yr

Reviews and returns

What reviews say buyers love and hate about Shinobu

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
29%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“I mean the fact that its low quality might make it funnier”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shinobu questions

Answered from the same tracked data.