- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $125K/yr571K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 176 sellers
Flapen Score
Shinobu against its category
The dotted line is the Toys & Games average. Past it, Shinobu is stronger. Inside it, weaker.
Market
The Shinobu market on Amazon at a glance
Shoppers on Amazon United States searched for Shinobu 571K times last year and spent an estimated $125K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 571K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $125Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- shinobu235K searches a year
02 · Price
A sale here is worth $37.16.
Listings sell for $37.16 on average, from $8.79 to $157.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.16 that is $0 to $4K a year per listing.
- Average price
- $37.16inside the $15 to $100 sweet spot
- Price range
- $8.79–$157.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #19,866 within Statues, Bobbleheads & Busts. It carries 568 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 74%
- Out of stock, average day
- 13.0%
- Average rank
- #19,866in Statues, Bobbleheads & Busts
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 568per listing
- Listings tracked
- 42
04 · Newcomers
5 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Shinobu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
176
Top-5 brand share
56%
Top 20: 94%
Top-5 click share
44%
Top 20: 79%
Open market
39%
- Brand 118%
- Brand 214%
- Brand 312%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Shinobu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Shinobu search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shinobu235K/yr
- shinobu figure148K/yr
- demon slayer shinobu55K/yr
- shinobu kocho46K/yr
- shinobu kocho figure19K/yr
- shinobu merch12K/yr
- demon slayer figure shinobu12K/yr
- demon slayer shinobu figure9K/yr
- shinobu figurine6K/yr
- shinobu nendoroid5K/yr
Reviews and returns
What reviews say buyers love and hate about Shinobu
We read the reviews and the return reasons for every product selling here.
“I mean the fact that its low quality might make it funnier”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shinobu questions
Answered from the same tracked data.








